• Loading stock data...
Wednesday, September 17, 2025

Amazon’s ‘TNF’ Debut Tops Thursday TV Shows

  • Nielsen says Amazon Prime Video averaged 13M viewers, including local TV markets.
  • Monster numbers more than double some estimates for Amazon first exclusive stream.
Jay Biggerstaff-USA TODAY Sports

The NFL already dominates TV — and it looks like streaming is next.

Based on its own first-party measurements and Nielsen, Amazon Prime Video announced that its first stream of “Thursday Night Football” averaged 15.3 million viewers.

Nielsen reported that the online giant’s stream of the Kansas City Chiefs’ 27-24 win over the Los Angeles Chargers averaged 13 million viewers, but either way, the NFL and Amazon started their exclusive 11-year deal — worth $1 billion a year — with a splash.

Amazon’s live stream generated more viewers than any other show on broadcast or cable TV Thursday night.

  • Amazon says “TNF” drew a 4.25 rating among adults in the 18-34 age group, tops for the week in that coveted demographic — and 18% higher than any NFL game this season.
  • The average viewer age was lowered to 47 from 54 compared to last year’s tri-cast on Fox, NFL Network, and Amazon.
  • It was the most-watched program of the night on broadcast or cable, beating the No. 2 show, “Young Sheldon” on CBS, by 271%.
  • Local telecasts in Los Angeles and Kansas City averaged 602,00 and 550,000 viewers, respectively.

Sign-Up Here, Please

Jay Marine, Amazon’s vice president in charge of Prime Video, wrote in an internal memo that its first “TNF” stream drew in a record number of Prime subscriptions.

The game brought in more signups in a three-hour period than any other day in company history, including Cyber Monday, Black Friday, and Prime Day, said Marine.

Last year, the NFL accounted for 48 of the 50 most-watched shows on linear TV.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Donald Trump
exclusive

Trump’s Unprecedented Super Bowl Visit Cost Secret Service More Than $120K

Trump was the first president to attend the Super Bowl.
Maria Taylor

Maria Taylor Talks About ‘Moving Differently’ in ESPN-NBC Jump

Taylor will be NBC Sports’ lead NBA and WNBA studio host.
Sep 14, 2025; Kansas City, Missouri, USA; Philadelphia Eagles wide receiver DeVonta Smith (6) makes a reception defended by Kansas City Chiefs cornerback Trent McDuffie (22) during the fourth quarter of the game at GEHA Field at Arrowhead Stadium.

Eagles-Chiefs Super Bowl Rematch Sets Early NFL TV Ratings Mark

Several new milestones are established with the big early-season matchup.
Feb 9, 2025; New Orleans, LA, USA; Philadelphia Eagles quarterback Jalen Hurts (1) fakes a hand off in the first quarter against the Kansas City Chiefs during Super Bowl LIX at Caesars Superdome.

Amazon Says It Wants to Broadcast a Super Bowl

Jay Marine says he is “optimistic” about airing the Big Game.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.

Fever Ratings Fall Without Clark, but Rest of WNBA Game 1s Surge

The Indiana Fever game drew 47% fewer viewers this year.
Greg Olsen
September 16, 2025

Greg Olsen on Tom Brady’s Raiders Role: ‘More Power to Him’

This season, the NFL has relaxed the special Brady broadcasting rules.
exclusive
September 16, 2025

ESPN, Fox One Added 1M Sign-Ups in First 10 Days After Launch

The two high-profile streaming services have strong starts with consumers.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Jul 27, 2025; Chicago, Illinois, USA; Injured Indiana Fever guard Caitlin Clark (22) looks on from the bench during the first half of a basketball game against the Chicago Sky at United Center.
September 15, 2025

WNBA Ratings Rise 3% in 2025 Despite Clark’s Absence

Caitlin Clark played in just 13 of 44 regular-season games.
Green Bay Packers cornerback Keisean Nixon (25) breaks up a pass intended for Washington Commanders wide receiver Noah Brown (85) on Thursday, September 11, 2025, at Lambeau Field in Green Bay, Wis. The Packers won the game, 27-18.
September 15, 2025

Amazon Shatters Previous Ratings High for 1st NFL Game

“TNF” viewership surges 35% compared to the 2024 season average.
Las Vegas Aces
September 15, 2025

WNBA Playoffs Face ESPN Fall Crunch For Final Time

The games will be spread across three networks next year.
September 15, 2025

Chiefs’ Fall to 0–2 Dims the Spotlight on NFL’s Top TV Draw

The NFL’s most-watched team sinks to a new low since Patrick Mahomes arrived.