• Loading stock data...
Thursday, October 9, 2025

Amazon, Warner Bros. In Race for New NASCAR Summer Package

  • NASCAR aims to boost its revenue with a new summer race package.
  • NBC and FOX are also reportedly interested in renewing their NASCAR deals, which expire in 2024.
NASCAR aims to boost its revenue with a new summer race streaming package.
Matthew O’Haren-USA TODAY Sports

NASCAR aims to divvy up its media rights with a new summer race package reportedly drawing interest from Amazon and Warner Bros. Discovery. 

Amazon and Warner Bros. are competing with a third broadcaster for a package of six to eight races during the summer, according to Bloomberg. The report did not name the third broadcaster partaking in the negotiations. NBC and FOX are reportedly close to renewing their contracts with NASCAR, as their existing deals that pay a combined $820 million per year to the racing league expire at the end of the 2024 season.

Front Office Sports reported in November that NASCAR was seeking a 10% to 15% increase in rights fees for its next cycle of media deals. The CW recently agreed to pay a reported $805 million for broadcast rights to the NASCAR Xfinity Series from 2025-2031.

WarnerBros.-owned TNT previously aired NASCAR races until 2015. Warner Bros. is interested in beefing up sports programming on HBO Max, leaving the streaming service as a potential home for NASCAR’s new summer package.

Average viewership for the NASCAR Cup Series increased last year to about 3 million per race, which is down about 4% compared to 2018. 

NASCAR’s aim to boost revenue by adding new media partners is a trend across sports as leagues meet the dueling interest from streaming services and legacy TV networks. The NFL, for example, has sold separate streaming packages to Amazon for its Thursday Night Football rights and new Black Friday game, while the NBA’s inaugural mid-season tournament will be a new asset available for sale to broadcasters.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Amazon Adds Golf to Its Packed Black Friday Sports Lineup With NFL,..

On Nov. 28, The Skins Game will return for the first time since 2008.
Sep 6, 2025; Paris, FRANCE; Brad Tavares (red gloves) fights Robert Bryczek (blue gloves) during UFC Fight Night at Accor Arena.

TKO President Mark Shapiro Pops Talk of Valuation Bubble, Defends UFC Deal

“Sports is the last bastion of unifying content in this world.”

Amazon Sports Chief Says NBA, WNBA Coverage Should Be Celebratory

“There’s too much weird negativity out there,” Jay Marine told FOS.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
Mar 15, 2025; Buffalo, New York, USA; Vegas Golden Knights center Jack Eichel (9) reacts after scoring a goal during the third period against the Buffalo Sabres at KeyBank Center.

How Connor McDavid’s Extension Set Off a Wave of Big-Money Deals

Several notable contracts are completed in the wake of the superstar’s deal.
exclusive
October 8, 2025

Bud Selig: ‘Remarkable’ Brewers Run Can’t Mask MLB’s Money Divide

The former commissioner lauds his hometown team while raising economic concerns.
Alexis Ohanian
October 8, 2025

Alexis Ohanian Tweaks Track Rivals With Promise of Instant Payments

Athletes will be paid minutes after finishing their races at Athlos.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
October 8, 2025

MLB’s Rare October Day: Four Playoff Games, Four Possible Clinchers

Four separate clinching opportunities are available during the day.
October 7, 2025

‘Absolutely Ridiculous’: Trump Blasts NFL Over Bad Bunny Choice

The president predictably panned the NFL’s selection of the Puerto Rican superstar.
Maverick Carter, LeBron James
exclusive
October 7, 2025

New International Basketball League Plans Launch, Without Maverick Carter

The venture plans to launch men’s and women’s leagues next fall.
Taylor Swift
October 7, 2025

Taylor Swift Explains Why She Isn’t Playing Super Bowl Halftime

She said she’s “too locked in” on Travis Kelce’s season to perform.