Saturday September 30, 2023

Amazon Primed To Be NFL’s Top Streaming Home

  • The NFL's regular season schedule is designed in part to showcase Amazon's broadcasts.
  • The tech giant holds exclusive 'Thursday Night Football' rights starting this year.
Mark J. Rebilas-USA TODAY Sports
Front Office Sports Today

Donovan McNabb and the State of Football

From Taylor Swift to the Prime Effect, there's a lot going on in the world of football.
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September 29, 2023 | Podcast
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As the NFL releases its regular-season schedule on Thursday, it’s angling to help one player succeed: Amazon.

The tech giant will hold exclusive rights to “Thursday Night Football,” and the league is leveraging its relationship with Amazon to establish a streaming presence and explore new broadcasting capabilities.

  • Amazon Prime Video will broadcast 15 games with no repeat teams in the upcoming season. “TNF” games will kick off at 8:20 p.m. ET.
  • Last season’s 14 playoff teams will all be included in Amazon’s schedule.
  • The Kansas City Chiefs will host the Los Angeles Chargers in Week 2 on Sept. 15 — the first game on Amazon Prime Video. 
  • Amazon is in the first year of an 11-year deal worth $1 billion annually for the midweek contest.

“I really believe that Amazon Prime’s going to change the way people watch football,” NFL commissioner Roger Goodell said at an Amazon event last week. “Amazon’s platform is going to allow us to do things that we’ve only dreamed about to date.”

Amazon would like to broadcast a game on Black Friday following Thanksgiving, but the league won’t schedule such a game until 2023 at the earliest.

Brady’s Reschedule

Tom Brady forced NFL schedule-makers to scrap much of their work after he reversed his decision to retire. Brady’s Tampa Bay Buccaneers were among the top television draws during the 2021 playoffs.

The Bucs will play the Seattle Seahawks in Munich on Nov. 13, one of five international games. There will also be three games in London in October, plus one in Mexico on Nov. 21.

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Donovan McNabb and the State of Football


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