• Loading stock data...
Saturday, November 2, 2024
The Best Employers in Sports survey is open through Nov. 6 Learn More

Amazon Averages 13.6M Viewers For Second ‘TNF’ Stream

  • Nielsen pegs the audience at 11.03M viewers.
  • Median age of TNF viewers is 6 years younger.
David Dermer-USA TODAY Sports

Amazon Prime Video continues to defy expectations with strong numbers for “Thursday Night Football.”

The e-commerce giant averaged 13.6 million viewers for its exclusive stream of the Cleveland Browns’ 29-17 win over the Pittsburgh Steelers, according to Amazon’s first-party measurements and preliminary Nielsen research. By Nielsen numbers alone, the game averaged 11.03 million viewers.

Amazon is off to a fast start on its 11-year partnership with the NFL worth $1 billion a year.  

Some observers thought Amazon would struggle to post 8 million viewers per week. But the online giant averaged 15.3 million for its first live stream. 

Yes, the Steelers are a big national TV draw.

But attracting over 13 million for a game featuring the unheralded Jacoby Brissett and Mitch Trubisky at quarterback indicates early numbers were no fluke. 

More on Amazon’s TNF numbers:

  • Whether you go by Amazon or Nielsen’s numbers, Thursday’s stream topped many tentpole sports and entertainment events. TNF beat CBS Sports’ final-round Masters coverage (10.2M) and surpassed this year’s Grammy Awards (9.6M) and Emmy Awards (5.9M).
  • TNF was the most watched and highest-rated program of the day on broadcast and cable television across multiple demos. They included: total viewers (11.03M), Adults 18-49 (4.27 TV rating), Adults 25-54 (4.75 rating), and Adults 18-34 (4.0 rating).
  • The stream earned twice as many viewers as the second-most-watched TV show Thursday night, NBC’s “Law & Order: SVU” (5.5M). 

Amazon Viewers Are Six Years Younger

All sports leagues are trying to attract hard-to-reach younger viewers. The NFL is pleased by Amazon’s ability to attract a younger audience. 

The median age of the TNF audience is 46 compared to 52 for the average game telecast on linear TV. Rival NFL TV partners are watching closely. It will be interesting to see if TNF can widen that gap this season.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Fubo-TV

Fubo Reports 9% Subscriber Growth As Venu Sports Trial Looms

The sports-focused streamer grew revenue by 21%.
Adam Schefter

Adam Schefter Uses Same Pirated NFL Clips As Everyone Else

ESPN’s NFL insider posted a video from an illegal stream Thursday night.

Could Amazon Make Black Friday a Legitimate Sports Holiday?

Prime made waves by putting an NFL game on Black Friday. The NBA is on the way.

Inside Cosm’s Plans for a Fourth Location—and Beyond

The downtown Detroit site will add to the city’s sports and entertainment district.
podcast thumbnail mobile
Front Office Sports Today

First-Ever 12-Team CFP Takes Shape

0:00

Featured Today

Sep 28, 2024; Tuscaloosa, Alabama, USA; GOP Presidential candidate Donald Trump waves flanked by former Georgia Bulldogs player Herschel Walker, recording art Kid Rock, professional golfer John Daily, Alabama senators Tommy Tuberville (R) and Katie Britt (R) during the second half of the game between the Alabama Crimson Tide and the Georgia Bulldogs at Bryant-Denny Stadium.

Mission Swing State: College Football’s Political Advertising Battle

Trump, Harris, and the PACs that support them are utilizing the sport.
October 31, 2024

The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

There’s a “boatload” of money at stake for brands and the league.
Oct 19, 2024; Gainesville, Florida, USA; Florida Gators quarterback DJ Lagway (2) shakes hands while entering the locker room after a game against the Kentucky Wildcats at Ben Hill Griffin Stadium.
October 28, 2024

NIL Director Is the Trendy New Job in College Sports. But the Role Is Chaos

Athletic departments nationwide are hiring for what’s become their most important position.
FuboTV signage
opinion
October 26, 2024

Fubo’s Fight Against Streaming Giants Feels Futile

Fubo notched a legal win, but subs and stock still slump.

World Series Delivers 7-Year Ratings Record, Marking MLB’s Big Comeback

Viewership of the five-game win by the Dodgers soared by 74% over last year.
October 30, 2024

World Series Game 4 Draws 16.7M Viewers, Up 92% From 2023

The average audience of 16.7 million nearly doubles the comparable figure from last year.
October 31, 2024

Comcast’s Olympic Gold: Paris Games Spark Surge in Peacock Subscribers

Company revenue and Peacock subscriptions rise thanks to a big Olympics boost.
Sponsored

World Series Delivers High-Demand Marquee Matchup

The hype around the World Series matchup drove ticket prices to record levels—but the Dodgers’ dominance quickly quieted the fervor.
October 30, 2024

Controversy, Championship Battles Keep F1 Viewers Tuned In

Lando Norris and Max Verstappen had a controversial encounter again Sunday.
October 30, 2024

NFL TV Ratings Up and Down in October As Election Draws Near

The NFL took an 8% ratings hit around the 2016 presidential cycle.
October 29, 2024

Baseball Wins the Night: World Series Outdraws ‘Monday Night Football’

MLB gains a rare head-to-head viewership win over the NFL.
October 29, 2024

Jets Prime-Time NFL Schedule Rolls On Despite 2–6 Record

The Jets are 1–3 in prime-time appearances so far.