Amazon’s evolution into a major player in sports media is beginning to take shape as the tech giant eyes studio shows that could potentially compete with the daily lineups at ESPN and FS1.
Amazon has been in talks with Sony Pictures Television’s Embassy Row to develop the shows, Front Office Sports confirmed. The New York Post was the first to report Amazon and Embassy Row have held discussions to create a daily morning show and develop other studio shows.
Embassy Row — which has studios in Culver City, the same Southern California city where Amazon has based much of its burgeoning sports operation — produces “Men in Blazers” for NBC Sports and NFL Network’s “Good Morning Football.”
An Amazon spokesperson declined to comment.
Amazon’s Sports Moves
It’s not an unexpected development given how aggressively Amazon has made moves in the sports world over the last several months.
- Amazon has carried “Thursday Night Football” since the 2017 season but will produce and carry the games exclusively beginning next NFL season.
- FOS reported last month that Amazon emerged as the favorite to acquire a minority stake in NFL Media, which includes NFL Network, NFL RedZone, and NFL.com. Amazon is also bidding for “NFL Sunday Ticket.”
Beyond the NFL, Amazon partnered with YES to stream 21 New York Yankees games per season and has a deal in place to carry 20 Premier League games.
![[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26465842_168416386_lowres-scaled.jpg?quality=100&w=1024)
![[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26636703-scaled-e1770932227605.jpg?quality=100&w=1024)
