Monday December 4, 2023

Amazon Leading in Talks for NFL’s ‘Sunday Ticket’

  • Amazon has emerged as the frontrunner for the NFL's "Sunday Ticket" broadcasting rights when DirecTV's deal expires.
  • The NFL is expected to ask for $2 billion to $2.5 billion per season.
Bob Donnan-USA TODAY Sports/Design: Alex Brooks
Copy Link
Link Copied
Link Copied

Amazon is emerging as the leader for the NFL’s “Sunday Ticket,” the out-of-market game package currently held by DirecTV. 

The retail giant is angling for a multiyear broadcasting rights deal when DirecTV’s contract expires after the 2022-2023 season.

  • The NFL is expected to ask for $2 billion to $2.5 billion per season for the package.
  • Peacock, NBCUniversal’s flagship service, is not expected to contend for “Sunday Ticket.”
  • Apple made a bid for “Sunday Ticket” of around $900 million per season. Disney-owned ESPN has had exploratory conversations with the NFL about the package, as well. 
  • DirecTV pays $1.5 billion annually for the rights in a deal that began in 2014. It charges customers around $300 per year for “Sunday Ticket” but only earns around $600 million from its 2 million subscribers.

DirecTV is interested in retaining the rights but knows it may be outmatched. AT&T spun off DirecTV into a standalone company in August in a deal valuing the broadcaster at around $16.3 billion. Amazon, by comparison, has earned over $100 billion in three consecutive quarters.

Amazon will pay $1 billion per year to be the exclusive broadcaster of “Thursday Night Football” from 2022-2033.

Copy Link
Link Copied
Link Copied

What to Read

TV Networks Are Programming College Football’s Future: What’s Next

Conference championship weekends will have a different feel in the future.

Commanders Spend Big On Current Home While Planning New Stadium

The Washington Commanders will keep upgrading FedEx Field.

Would Disney's ESPN Walk Away From The NBA?

Will financial pressures impact the company's decision with a longtime partner?
podcast thumbnail mobile
Front Office Sports Today

CFP Selection Turns Heads with Controversial Selection


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers
Detailed view of the new In-Season Tournament court before the game between the New Orleans Pelicans and the Dallas Mavericks at the Smoothie King Center.

New Orleans Pelicans Reportedly Headed For Local Television

The Pelicans could air games on over-the-air channel Fox 8.
November 29, 2023

NASCAR Secures $7.7B Media Rights Deals

Amazon and Warner Bros. Discovery come on as new partners.
November 30, 2023

PFL, ESPN Agree on New Multiyear Broadcast Rights Deal

ESPN+ PPV will be the home of the PFL’s new Super Fight Division.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
disney wbd
November 29, 2023

Disney, WBD Chiefs Lament New Sports Media Challenges

Zaslav, Iger point to heightened complexity of their sports media operations.
Philadelphia Eagles quarterback Jalen Hurts tosses the ball to fans after scoring a touchdown against the Buffalo Bills during the first quarter at Lincoln Financial Field.
November 29, 2023

The Philadelphia Eagles Continue To Be NFL’s Biggest Draw

Philadelphia was once again in one of the NFL's most-watched games.
Michigan Wolverines running back Blake Corum rushes in the second half against the Ohio State Buckeyes at Michigan Stadium.
November 29, 2023

Ohio State-Michigan Thriller Produces Record Viewership For Fox

It was the most-watched regular-season CFB game in Fox’s history.
Miami Dolphins running back Raheem Mostert runs with the ball against New York Jets cornerback Sauce Gardner during the second half at MetLife Stadium.
November 29, 2023

On Black Friday, Amazon Delivers Lowest-Rated Game

It was the second-least-watched game on Amazon in 2023.