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Sunday, July 13, 2025

Amazon’s Free Play

Liverpool
Photo Credit: Trevor Ruszkowski-USA TODAY Sports

Amazon has announced it will stream its four remaining Premier League games this season for free in a rare public offering of the Premier League in the U.K. English soccer fans will see more free games than ever as 33 of the remaining 92 matches will be free-to-air once the league kicks off June 17.

  • Amazon will air four games
  • BBC will broadcast four games – its first time airing the Premier League
  • Sky Sports will make 25 games free

Sky Sports also agreed to terms for the return of the Scottish Professional Football League and will show 48 games when it returns to play in August. The new deal also provides teams the ability to sell a “virtual season ticket,” allowing fans the ability to stream all home games.

In related programming news, Amazon sports executive Jim DeLorenzo is reportedly moving to Apple to head up sports for Apple TV. DeLorenzo has led Amazon’s sports division since 2016, during which time the company signed its three-year deal with the Premier League, acquired streaming rights for NFL Thursday Night games and struck an agreement with YES Network to stream 21 Yankees games a year.

Apple has expressed interest in acquiring sports broadcast rights and has held talks with the Pac-12 conference about carrying games on Apple TV+.

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