Amazon Enters Collectibles Market with Dibbs Investment

    • Amazon has staked out a spot in the collectibles market with an investment in Dibbs, a blockchain-backed trading card marketplace.
    • Dibbs also rolled out a peer-to-peer card selling platform.

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Amazon is investing in trading card platform Dibbs, showing faith in the collectibles boom as a long-term trend.

Dibbs had raised around $16 million prior to Amazon’s investment, namely through a $13 million Series A round in July led by Foundry Group. 

That round was joined by Tusk Venture Partners, Courtside Ventures, Founder Collective, and athletes Chris Paul, Kevin Love, Channing Frye, DeAndre Hopkins, Kris Bryant, and Skylar Diggins-Smith.

Terms of Amazon’s investment were not disclosed.

  • Founded in October 2020, Dibbs allows users to buy fractional shares of sports cards using a blockchain-backed system. 
  • Alongside Thursday’s announcement of Amazon’s investment, the company rolled out a peer-to-peer marketplace for users to sell to one another directly.
  • CEO Evan Vandenberg said that Dibbs will soon expand into other card collectibles like Pokemon and Magic the Gathering. It is also looking into non-card categories.

The total sports memorabilia market was estimated by Collectable.com at $5.4 billion in April.

Amazon has not focused on collectibles, but eBay hosted over $2 billion in trading card sales in the first half of this year.