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Thursday, February 6, 2025

Amazon, DirecTV Reportedly Close to ‘TNF’ Deal

  • Amazon and DirecTV are reportedly in talks to allow DirecTV to carry ‘Thursday Night Football’ in bars and restaurants.
  • Amazon will take over exclusive rights to TNF starting this season.
Packers-player-celebrates-in-front-of-crowd
Mark J. Rebilas-USA TODAY Sports

Starting next season, “Thursday Night Football” can be seen exclusively on Amazon Prime — and possibly at your local bar.

Amazon is reportedly in advanced talks with DirecTV on a deal that would allow “TNF” to be played in bars and restaurants, according to Sports Business Journal.

  • The move would save countless establishments from having to either upgrade video systems to show streaming services or not show NFL games on Thursdays.
  • Some large chains, including Buffalo Wild Wings (which has 1,227 U.S. locations), are not equipped to handle streaming video.

Amazon is paying $1 billion per season for “Thursday Night Football” from the upcoming season through 2033. It will be the first time NFL games will be shown exclusively on a streaming service. 

The company is partnering with YouTube channel Dude Perfect on alternate game broadcasts.

Sunday Ticket Next?

The deal could provide a precedent for a similar arrangement with NFL Sunday Ticket. The league is targeting a streaming service for the out-of-market games package, seeking a price tag of $2.5 billion per season.

Amazon is competing with Apple, Google, and Disney for the property. Sunday Ticket is currently held by DirecTV in a deal that expires after this season. DirecTV has said it is willing to partner with whichever network acquires the package. 

NFL commissioner Roger Goodell intends to select a winner of that bidding process by the fall.

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