• Loading stock data...
Sunday, February 25, 2024
Rates for the 2024 Best Venue Awards increase this Sunday at 11:59 p.m. ET

Amazon Bounces Back With Record Viewership

  • The Dallas Cowboys’ 41-35 win over the Seattle Seahawks averaged 15.26 million viewers — Prime Video’s most-watched game ever.
  • Amazon also claims that Thursday's contest was the most-streamed NFL game in history.
Dallas Cowboys quarterback Dak Prescott throws a pass during the first half against the Seattle Seahawks at AT&T Stadium.
Tim Heitman-USA TODAY Sports

Amazon’s presentation of the NFL on Prime Video is back on track after disappointing results from its first Black Friday experiment.

The Dallas Cowboys’ thrilling 41-35 win over the Seattle Seahawks on Thursday Night Football averaged 15.26 million viewers — surpassing Week 2’s Vikings-Eagles matchup (15.05M) as Prime Video’s most-watched game ever.

Amazon also claims that Thursday’s contest was the most-streamed NFL game in history — with the caveat that it measures with an average minute audience and includes only Prime Video, Twitch, and NFL+. However, it’s unlikely that CBS, Fox, or ESPN streaming services would approach this number. 

As more fans adjust to the streaming reality in the second season of Amazon’s exclusive ownership of TNF, the tech giant should be encouraged with its progress in the NFL — even accounting for a speed bump or two. 

Seahawks-Cowboys represented a 53% increase in viewership from Week 13’s Bills-Patriots matchup in 2022. To this point, all 11 games on Prime Video have experienced double-digit year-over-year viewership increases.

It also represents a big rebound for Amazon after its inaugural Black Friday game between the Miami Dolphins and New York Jets averaged 9.61 million viewers to be the second-least-viewed game on Prime Video this season; its 4.0 rating was the lowest for any game on Prime this year.

The Cowboys continue to jockey with its NFC East rivals in Philadelphia for the title of the NFL’s most popular team: Dallas’ blowout win on Thanksgiving was the most-watched game of the season and the second-most-watched regular season game of all time.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Superdome Super Bowl

Superdome Renovations to Finish in Time for Super Bowl LIX

Renovations will total $500 million and have been ongoing for years.

WBD Touts Streaming Profit, Sports Alliance While Stock Is Hammered

TNT Sports parent sees tough reaction from Wall Street to latest earnings.
Apple

Apple Looks for Broad Reach with Scoreboard App

Apple Sports launched on Wednesday, as the MLS season kicks off.
podcast thumbnail mobile
Front Office Sports Today

How the Negro Leagues Are Staying in the Game

0:00
0:00

Featured Today

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.
February 18, 2024

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
FanDuel
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Adidas
Portland, OR
Arizona Diamondbacks

Diamondbacks Heading Into Another Season With MLB in Charge of Media Rights

The D-Backs chose the league over getting their own over-the-air partners.
A Bundesliga camera operator during a match
February 22, 2024

Fan Power in European Soccer Grows As German Football Deal Scuttled 

Weeks of increasingly strident protests lead to end of proposed private equity deal.
Chad Powers
February 22, 2024

Tuned In: Hulu Turning Glen Powell Into Eli Manning With ‘Chad Powers’ Comedy

The ‘Top Gun: Maverick’ star will play the comedic QB Manning created for ESPN+.
Sponsored

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
Inter Miami forward Lionel Messi following the victory against Los Angeles FC at BMO Stadium.
February 21, 2024

Lionel Messi Phenomenon Spurs Specialized Media Attention

Messi joins Taylor Swift and Beyoncé for celebrities to have their beat writer at ‘USA Today.’
FuboTV signage
February 21, 2024

FuboTV Lawsuit Against Sports Streaming Giants Likely Faces Uphill Climb

Legal and regulatory drama heightens around the high-profile streaming alliance.
Athletes Unlimited
February 21, 2024

Athletes Unlimited Is Getting All Four of Its Women’s Pro Leagues on ESPN Platforms

The league is reducing its ESPN+ games to make room for other partners.
Oakland-A's
February 20, 2024

A’s Continue to Make History With Their Broadcast Team While Vegas Future Is Uncertain

NBC California hires Harry Caray’s grandson to join the broadcast team.