• Loading stock data...
Saturday, August 23, 2025
The biggest names in sports media. All in one room. Buy tickets now!

Amazon Boasts Young ‘TNF’ Audience in $514B Year

  • Amazon boasted its young, hard-to-reach ‘Thursday Night Football’ audience in its fourth quarter earnings report.
  • The company’s revenue hit $149 billion in the fourth quarter.
Amazon-Thursday-Night-Football
Amazon

Amazon finished off the year touting its impact on NFL viewership.

The tech and retail giant posted net sales of $149.2 billion in the fourth quarter of 2022, up 9% year-over-year — 12% on a currency-neutral basis.

  • The year was Amazon’s first as the exclusive broadcaster of “Thursday Night Football,” which averaged an audience of 11.3 million, according to combined metrics from Amazon and Nielsen — less than the 13.3 million the previous year on linear TV.
  • Viewership rose 11% “among hard-to-reach 18- to 34-year-olds,” and Amazon was first streamer to place in Variety’s top 100 primetime telecasts, with four TNF broadcasts.
  • Prime Video also has rights to the Premier League and some New York Yankees games. 

The company is reportedly working on a standalone sports app.

Amazon’s full-year net sales grew 9% to $514 billion, though its net income plummeted from $33.3 billion in 2021 to a $2.7 billion loss last year.

Amazon Studios to Release Nike-Michael Jordan Film in Theaters

“AIR” will release globally in theaters on April 5, 2023.
January 23, 2023

NBA Rebound

Amazon missed out on “NFL Sunday Ticket” after the league selected Google for the out-of-market games package, but the giant is lingering as a contender for NBA rights.

Amazon’s ability to reach younger viewers could appeal to the league as it seeks $50 billion to $75 billion in its next rights package.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Malik Beasley

Malik Beasley Could Still Be Charged in Gambling Probe Despite Feds Dropping..

Beasley’s lawyer is hoping his client can return to the NBA.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.
Nov 23, 2024; Minneapolis, Minnesota, USA; Penn State Nittany Lions head coach James Franklin looks at quarterback Drew Allar (15) during the first quarter against the Minnesota Golden Gophers at Huntington Bank Stadium.

Private Equity Enters College Sports—Without the Equity

As college football starts, lending agreements have become PE’s best way in.

Featured Today

Sep 8, 2024; East Rutherford, New Jersey, USA; New York Giants running back Eric Gray (20) returns a kickoff against the Minnesota Vikings during the first half at MetLife Stadium.

‘Fauxbacks’ Throw Back to a Retro Uniform That Never Existed

Many throwback jerseys are brand-new designs or “Franken-Unis.”
August 17, 2025

‘Labubu Gang’: The Creepy-Cute Dolls Sweeping Pro Sports

The creepy-cute doll is the hottest collectible—and fashion statement.
Middle Tennessee wide receiver Cam'ron Lacy (86) catches a pass and carries the ball during the season final home football game against New Mexico State on Saturday, Nov. 23, 2024.
August 15, 2025

How Middle Tennessee State Added $668,000 to Its NIL Budget

The Blue Raiders are creating a new blueprint for cutting costs.
Bridgewater American 12U Little League player Micah Poulter holds a District 7 pin during a send-off rally to the New England regional tournament in Bristol, Connecticut, from Legion Field on Friday, August 2, 2024.
August 14, 2025

Inside the Little League World Series Pin Trade

The rare little collectibles fuel a frenzy in Williamsport each summer.

Fox Enters Streaming Wars With Leaner, Sports-Heavy Approach

A different strategy marks the arrival of the network’s streaming service.
August 20, 2025

Bundesliga Bets on YouTube Creators for Live U.K. Game Streams

Bundesliga is the top German soccer league.
HAPPY GILMORE 2. (L to R) Quin Stiller as Will Zalatoris Caddie, Will Zalatoris as Himself, Benito Antonio Martínez Ocasio as Oscar Mejias and Adam Sandler as Happy Gilmore in Happy Gilmore2.
August 21, 2025

‘Happy Gilmore 2’ Becomes Netflix’s Most-Watched U.S. Movie Debut

The Adam Sandler, golf-themed movie sets more streaming records.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.
Jey Uso and Pat McAfee look at each other after Uso’s win Saturday, Feb. 1, 2025, during the WWE Royal Rumble at Lucas Oil Stadium in Indianapolis.
August 20, 2025

WWE Will Leave Peacock for ESPN 6 Months Early

Peacock’s final show will be “Clash in Paris” on Aug. 31.
August 20, 2025

NFL Preseason Games Are Popping Up on YouTube’s Sunday Ticket

The $2 billion out-of-market package covers only the regular season.
August 20, 2025

Inside ESPN’s ‘Industry Shaping’ DTC Plan, What’s at Stake

Many bundle offers and opaque metrics mark the high-profile launch.
Kyle Busch talks with Nexstar Media Group, Wednesday February 14, 2024 during Daytona 500 Media Day at Daytona International Speedway
August 19, 2025

$6.2B Nexstar-Tegna Deal Could Create Local Sports Juggernaut

CW parent company Nexstar looks to acquire its rival in a major deal.