Tuesday October 3, 2023

Amazon and DraftKings Team Up for ‘TNF’ Betting

  • Amazon and DraftKings inked a sports betting content deal for "Thursday Night Football."
  • Amazon begins exclusive 'TNF' coverage this week.
DraftKings
Mark J. Rebilas-USA TODAY Sports
Front Office Sports Today

NBC Could Get In On College Football Playoffs

NBC is exploring broadcasting a slice of the expanded CFP in 2026.
Listen Now
October 3, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

Ahead of its much-anticipated regular-season debut as the exclusive “Thursday Night Football” broadcaster, Amazon has linked up with a big name in sports betting.

The company struck a multiyear deal with DraftKings to be the exclusive in-game and pregame betting odds provider for “TNF” broadcasts.

  • The deal covers 15 “TNF” games, beginning with Thursday’s tilt between the Los Angeles Chargers and Kansas City Chiefs.
  • Amazon will incorporate DraftKings odds and betting insights into its pregame coverage.
  • DraftKings will work in game-themed parlays and other offers into its app.

Amazon is looking to “TNF” to drive consumers to its Prime subscription offering, now $14.99 per month after a price increase in February. 

The tech and retail giant’s subscription services revenue — which includes Prime, Prime Video and other content services such as Audible — grew 10% year-over-year in the second quarter to $8.72 billion.

So Far So Good

Viewership for “Sunday Night Football” on NBC rose 32% year-over-year to 23.4 million —  25.1 million after adding in Peacock and other digital platforms.

NFL ad inventory has been a hot commodity, with in-game rates reaching as high as $860,000 for a 30-second spot. National broadcast rates are up around 7% from last year, and ad sales could bring in $7 billion in total revenue.

Amazon expects “TNF” viewership to decline to an average of 12.5 million from 16.4 million last year as users adjust to the broadcast’s streaming-only status.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Team Europe captain Luke Donald and Team Europe celebrates with the Ryder Cup after beating Team USA during the final day of the 44th Ryder Cup golf competition at Marco Simone Golf and Country Club.

Ryder Cup Viewership Drops in U.S., Rises in U.K.

NBC’s event coverage attracted 1.32 million average viewers on Sunday.
NBC is interested in media rights to the expanded College Football Playoff.
exclusive

NBC Is Interested in Expanded College Football Playoff Media Rights

NBC is one of the networks pitching the CFP, a source confirmed.
College football is taking over Saturday night.

How College Football’s Biggest Games Took Over Saturday Night

Network competition and West Coast storylines helped college football stage a coup.
A detailed view of some NFL footballs before the Houston Texans at Jacksonville Jaguars game at EverBank Stadium.

New NFL Policy Toughens on Game Fixing, Betting on Own Team

However, the league is also lightening up on lesser violations.
podcast thumbnail mobile
Front Office Sports Today

NBC Could Get In On College Football Playoffs

0:00
0:00

Featured Today

An advocacy group is filing an NLRB case against the Ivy League over athlete compensation.

Advocacy Group Files Federal Labor Charge Against Ivy League

It’s the latest in a flurry of NLRB cases over amateurism.
The Colorado Buffaloes played in the most-watched game of Week 5.
October 3, 2023

Colorado Ratings Bonanza Continues Despite Two Consecutive Losses

The Buffs’ least-watched game this season was still the most-watched this week.
Football analyst and PFF investor Chris Collinsworth talks to man in front of computers
October 3, 2023

Cris Collinsworth 'Lost a Lot of Sleep' Over Pro Football Focus Leadership Issues

New book details why it’s no longer a “happy place to work.”
October 2, 2023

MLB Attendance Surges 70 Million, Tops League Projections

League posts best year-over-year increase at the gate since 1993

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Kansas City Chiefs tight end Travis Kelce on field after the game at GEHA Field at Arrowhead Stadium.

Taylor Swift Shaking Up Travis Kelce, Chiefs Prop Betting Market

Sportsbooks are capitalizing with Taylor Swift-themed prop bets.
Alabama hitter Jim Jarvis dives back into first safely on a pickoff play against Troy at Sewell-Thomas Stadium in Tuscaloosa, Ala., Saturday June 4, 2023, in the winners bracket game of the NCAA Regional Baseball Tournament.
September 28, 2023

Alabama Betting Scandal Figure Banned From Wagering in Indiana

The ban comes amid a crackdown on betting activity across college sports.
Cincinnati Bengals quarterback Joe Burrow throws a pass in the first quarter of the NFL game between the Cincinnati Bengals and Los Angeles Rams at Paycor Stadium.
September 26, 2023

NFL Fans Can Now Bet On Games While Streaming

BetVision will allow users to bet while watching NFL games.
Minnesota Vikings wide receiver Justin Jefferson fumbles the ball out of bounds in the end zone while being tackled by Philadelphia Eagles safety Terrell Edmunds during the second quarter at Lincoln Financial Field.
September 17, 2023

NFL Survivor Pools Remain Relevant in the Legal Sports Betting Era

Survivor’s appeal comes from its uncomplicated premise.
September 16, 2023

The Newcomers That Want To Upend Sports Betting’s Duopoly

Fanatics Sportsbook, ESPN Bet eye major market impact during NFL season
Colorado Buffaloes running back Dylan Edwards reaches for the ball past Nebraska Cornhuskers cornerback Deshon Singleton in the third quarter at Folsom Field.
September 14, 2023

Sportsbooks Are Content With Bettors ‘Embracing’ Colorado Hype

Heading into Week 3 and longer-term, the books aren’t sweating it.
Colorado Buffaloes head coach Deion Sanders on the sidelines during the game against the TCU Horned Frogs at Amon G. Carter Stadium.
September 8, 2023

Deion Sanders’ Colorado Is the ‘Worst-Case Scenario’ for Sportsbooks

The Buffaloes are darlings for the sports betting public.
DraftKings
September 7, 2023

NFL Season Start Heightens Sportsbook Battle For Customers

Sportsbooks get aggressive with promotions to attract new bettors