• Loading stock data...
Monday, June 30, 2025

Amazon and DraftKings Team Up for ‘TNF’ Betting

  • Amazon and DraftKings inked a sports betting content deal for “Thursday Night Football.”
  • Amazon begins exclusive ‘TNF’ coverage this week.
DraftKings
Mark J. Rebilas-USA TODAY Sports

Ahead of its much-anticipated regular-season debut as the exclusive “Thursday Night Football” broadcaster, Amazon has linked up with a big name in sports betting.

The company struck a multiyear deal with DraftKings to be the exclusive in-game and pregame betting odds provider for “TNF” broadcasts.

  • The deal covers 15 “TNF” games, beginning with Thursday’s tilt between the Los Angeles Chargers and Kansas City Chiefs.
  • Amazon will incorporate DraftKings odds and betting insights into its pregame coverage.
  • DraftKings will work in game-themed parlays and other offers into its app.

Amazon is looking to “TNF” to drive consumers to its Prime subscription offering, now $14.99 per month after a price increase in February. 

The tech and retail giant’s subscription services revenue — which includes Prime, Prime Video and other content services such as Audible — grew 10% year-over-year in the second quarter to $8.72 billion.

So Far So Good

Viewership for “Sunday Night Football” on NBC rose 32% year-over-year to 23.4 million —  25.1 million after adding in Peacock and other digital platforms.

NFL ad inventory has been a hot commodity, with in-game rates reaching as high as $860,000 for a 30-second spot. National broadcast rates are up around 7% from last year, and ad sales could bring in $7 billion in total revenue.

Amazon expects “TNF” viewership to decline to an average of 12.5 million from 16.4 million last year as users adjust to the broadcast’s streaming-only status.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 15, 2025; Detroit, Michigan, USA; Detroit Pistons guard Malik Beasley (5) celebrates in the first half against the Oklahoma City Thunder at Little Caesars Arena.

Malik Beasley Is Latest Betting-Related Headache for NBA

It’s the third NBA betting scandal in the last year-and-a-half.

Amazon NASCAR Ratings Down 17%, but Skew Younger

Prime Video averaged 2.16 million per race during its five-event stretch.
Jun 22, 2025; Cromwell, Connecticut, USA; Scottie Scheffler plays his shot from the first tee during the final round of the Travelers Championship golf tournament.

PGA Tour’s $20M Signature Events Finish 2025 Season Up in TV Ratings

The Travelers Championship was the last of eight elevated events this year.
exclusive

LeBron James’s Growing Amazon Ties Could Lead to Prime Role

James has praised Prime’s NBA talent hires for the 2025–26 season.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Quincy Taylor

Several Americans Banned in British Basketball Game-Fixing Scandal

Five former Surrey Scorchers players were hit with lengthy gambling suspensions.
A view of the FanDuel Sportsbook betting area at Belterra Park Cincinnati.
exclusive
June 13, 2025

FanDuel, Kalshi Have Discussed a Deal

Could FanDuel take an equity stake in Kalshi?
Mar 30, 2025; Spokane, WA, USA; LSU Lady Tigers guard Flau'Jae Johnson (4) shoots against UCLA Bruins center Lauren Betts (51) during the second half of a Elite 8 NCAA Tournament basketball game at Spokane Arena.
June 17, 2025

Louisiana Sports Betting Set to Aid LSU and Other State Schools

Louisiana lawmakers have been creative in finding state money for NIL.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Fanduel
June 10, 2025

FanDuel, DraftKings Add Illinois Transaction Fee in Response to New Tax

FanDuel will charge 50 cents per bet starting Sept. 1.
May 1, 2024; Los Angeles, California, USA; A general overall view as Dallas Mavericks and LA Clippers players run across the Clippers logo at midcourt in the first half during game five of the first round for the 2024 NBA playoffs at Crypto.com Arena.
June 6, 2025

Kalshi’s Momentum Fuels Crypto.com’s Fight Over Sports Markets

Crypto.com cited a recent Kalshi court victory in its own fight against Nevada.
Illinois Gov. JB Pritzker speaks after giving his annual State of the State address on Wednesday, Feb. 19, 2025, in Springfield.
June 2, 2025

Illinois Passes New Sports Betting Tax in Middle of the Night

This is the second straight year Illinois approved a tax increase on sportsbooks.
May 18, 2025; Los Angeles, California, USA; Minnesota Lynx forward Napheesa Collier (24) looks to shoot against Los Angeles Sparks forward Dearica Hamby (5) during the first quarter at Crypto.com Arena.
May 27, 2025

Napheesa Collier Is Odds-On WNBA MVP Favorite After Caitlin Clark Injury

Collier and Clark had been close in the odds.