Wednesday, March 11, 2026

Amazon Adds Golf to Its Packed Black Friday Sports Lineup With NFL, NBA

On Nov. 28, The Skins Game will return for the first time since 2008, as the PGA Tour brings back the unofficial money event that will stream on Amazon Prime Video.

Desert Sun

Amazon has acquired the broadcast rights to a revived made-for-TV golf classic that will give Prime Video wall-to-wall live sports on Black Friday, alongside NFL and NBA coverage.

On Nov. 28, The Skins Game will return for the first time since 2008, as the PGA Tour brings back the unofficial money event that was a hit for nearly three decades, featuring stars like Tiger Woods, Phil Mickelson, Jack Nicklaus, Arnold Palmer, and Gary Player, among others.

This year, Tommy Fleetwood, Justin Thomas, Xander Schauffele, and Keegan Bradley will face off in a $4 million showdown at Panther National in South Florida. In a traditional skins game format, each hole carries a dollar value, and tied holes roll over to raise the stakes. However, the event will feature a “reverse purse,” in which all players will begin the competition with $1 million on the scoreboard, with each player’s total rising or falling based on winning or losing each hole.

Coverage of the 18-hole golf event will begin in the morning, creating a jam-packed all-day sports lineup for Amazon (all times Eastern):

  • 9 a.m.: The Skins Game (PGA Tour)
  • 3 p.m.: Bears at Eagles (NFL)
  • 7:30 p.m.: Bucks at Knicks (NBA)
  • 10 p.m.: Mavericks at Lakers (NBA)

This will be Prime Video’s third NFL Black Friday game, but its first NBA doubleheader, as part of the league’s new $77 billion media-rights deals that begin this season. 

Golf Gets Bigger

The Skins Game marks the second major golf rights acquisition for Amazon in as many months, following news in September that Prime Video will stream a new broadcast window for The Masters, from 1–3 p.m. ET during the first two rounds.

Meanwhile, it also adds to the growing made-for-TV golf event space. In December, Rory McIlroy and Scottie Scheffler will lead two four-man teams in The Golf Channel Games at Trump National Golf Club Jupiter. 

The on-air talent lineup for The Skins Game will be released at a later date.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Exploring Thanksgiving Eve Game After Holiday Ratings Surge

The league looks to expand its presence over the highly watched holiday.
Antonio Davis

Antonio Davis: NBA Betting Epidemic ‘Blows My Mind’

The 13-year pro “can’t fathom” players who aren’t trying to win.

Ravens Pivot to Trey Hendrickson After Crosby Trade Collapses

The Ravens quickly pivoted after backing out of the Crosby deal.
breaking

WNBA, WNBPA Meet All Night—No CBA Deal Yet

The sides met deep into the night at a New York hotel.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Oct 31, 2025; Toronto, Ontario, CAN; Los Angeles Dodgers two-way player Shohei Ohtani (17) and pitcher Yoshinobu Yamamoto (18) and pitcher Roki Sasaki (11) celebrate with the Commissioner's Trophy in the clubhouse after defeating the Toronto Blue Jays in the 2025 MLB World Series at Rogers Centre.

World Series G7 Audience Count Final: 51M Across U.S., Canada, Japan

The average global audience for Game 7 surpassed 51 million viewers.
October 31, 2025

Frozen Frenzy Ratings Climb 20% Despite Scheduling Complaints

The hockey event posts a 20% viewership bump, despite World Series competition.
November 2, 2025

ESPN Still Dark on YouTube TV As ‘MNF’ Looms

ABC and ESPN’s college football slate was blacked out Saturday.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
October 31, 2025

YouTube TV Loses ESPN, ABC Just Before Big Sports Weekend

More than 20 channels go dark on the No. 4 U.S. pay-TV distributor.
Rich Paul
exclusive
October 31, 2025

Rich Paul, Max Kellerman in Talks for Show With The Ringer

“The Ringer” sold to Spotify in 2020.
Oct 28, 2025; Los Angeles, California, USA; Toronto Blue Jays first baseman Vladimir Guerrero Jr. (27) throws his bat after hitting a two run home run as Los Angeles Dodgers two-way player Shohei Ohtani (17) looks on during the third inning of game four of the 2025 MLB World Series at Dodger Stadium.
October 30, 2025

World Series Game 5: Largest Jays Audience Ever on Canadian TV

Canadian viewership continues to be a major storyline of the World Series.
Dec 10, 2023; Kansas City, Missouri, USA; Buffalo Bills quarterback Josh Allen (17) talks with Kansas City Chiefs quarterback Patrick Mahomes (15) after a game at GEHA Field at Arrowhead Stadium.
October 30, 2025

CBS Betting on Chiefs-Bills Delivering Big Once Again

Big viewership likely awaits the revival of the NFL rivalry.