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Sunday, June 16, 2024

Superstar Female Athletes Are Investing In Rapidly Growing Kids Food Brand Yumi

  • Yumi has raised $79 million to date and expects to do $100 million in sales this year.
  • WNBA investors include Sylvia Fowles, Breanna Stewart, and Diana Taurasi.
Felix Title IX
Kirby Lee/USA TODAY Sports

The fastest-growing kids’ health and food sciences company in the country just secured funding from some of the biggest names in women’s sports.

Eleven-time Olympic medalist Allyson Felix leads an all-star group of investors in a new funding round for Yumi, Front Office Sports has exclusively learned.

WNBA superstars Sylvia Fowles, Brittney Griner, Maya Moore, Nneka Ogwumike, Breanna Stewart, and Diana Taurasi — as well as agent Lindsay Kagawa Colas — fill out the rest of the group.

Terms of the investment were not disclosed.

“We couldn’t be more excited to have these powerful women athletes join us on our mission to advocate for a healthier future for our children,” said Yumi co-founder Evelyn Rusli. “Just as these women have broken barriers in their respective fields, Yumi is revolutionizing how we feed our families.”

Since launching in 2019, Yumi has provided a healthier alternative in the baby food market and reportedly feeds 3% of babies born in the United States. Yumi was the first baby food company to sign the Baby Food Safety Act of 2021.

The company has raised $79 million to date after a $67 million Series B funding round in December that included biotech fund Jazz Venture Partners. Yumi’s founders expect the company to do $100 million in sales this year.

Felix spoke about her efforts to advocate for mothers during the Front Office Sports Title IX Summit last week.

Her investment in Yumi is yet another testament to her advocacy — she launched her maternity shoe brand Saysh with women’s athleticwear company Athleta last year.

“As an athlete and mom, I know firsthand how fundamental nutrition is to health,” said Felix. “I believe we need new thinking and a radical new approach to what we feed our children and families, especially at young ages when they are most vulnerable.”

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