• Loading stock data...
Friday, July 4, 2025
exclusive
Athletes

Superstar Female Athletes Are Investing In Rapidly Growing Kids Food Brand Yumi

  • Yumi has raised $79 million to date and expects to do $100 million in sales this year.
  • WNBA investors include Sylvia Fowles, Breanna Stewart, and Diana Taurasi.
Felix Title IX
Kirby Lee/USA TODAY Sports

The fastest-growing kids’ health and food sciences company in the country just secured funding from some of the biggest names in women’s sports.

Eleven-time Olympic medalist Allyson Felix leads an all-star group of investors in a new funding round for Yumi, Front Office Sports has exclusively learned.

WNBA superstars Sylvia Fowles, Brittney Griner, Maya Moore, Nneka Ogwumike, Breanna Stewart, and Diana Taurasi — as well as agent Lindsay Kagawa Colas — fill out the rest of the group.

Terms of the investment were not disclosed.

“We couldn’t be more excited to have these powerful women athletes join us on our mission to advocate for a healthier future for our children,” said Yumi co-founder Evelyn Rusli. “Just as these women have broken barriers in their respective fields, Yumi is revolutionizing how we feed our families.”

Since launching in 2019, Yumi has provided a healthier alternative in the baby food market and reportedly feeds 3% of babies born in the United States. Yumi was the first baby food company to sign the Baby Food Safety Act of 2021.

The company has raised $79 million to date after a $67 million Series B funding round in December that included biotech fund Jazz Venture Partners. Yumi’s founders expect the company to do $100 million in sales this year.

Felix spoke about her efforts to advocate for mothers during the Front Office Sports Title IX Summit last week.

Her investment in Yumi is yet another testament to her advocacy — she launched her maternity shoe brand Saysh with women’s athleticwear company Athleta last year.

“As an athlete and mom, I know firsthand how fundamental nutrition is to health,” said Felix. “I believe we need new thinking and a radical new approach to what we feed our children and families, especially at young ages when they are most vulnerable.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Billionaire Bill Ackman Prepares for ‘Once in a Lifetime’ Tennis Match in..

Ackman says he’s “peaking next week” at the Hall of Fame Open.

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
Crest Surf Clubs
exclusive

New York Private Surf Club Wants to Raise $45M, Charge $100K

The average membership fee for Crest is $20,000 a year.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
exclusive

WNBA Players Reject League’s First CBA Offer

Players felt the initial proposal wasn’t “entirely responsive” to their request.
July 2, 2025

As NBA Free Agency Quiets, Focus Shifts to Potential Extensions

Shai Gilgeous-Alexander signed a four-year, $285 million extension.
Nike banners featuring Caitlin Clark are installed along the eastern side of Des Moines' Court Avenue Restaurant and Brewing Company on Thursday, Feb. 20, 2025.
July 2, 2025

Caitlin Clark’s Signature Shoe Could Be $100 Million Business: Sneaker Expert

Clark’s shoe could rival top NBA signature lines.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Nov 29, 2024; Indianapolis, Indiana, USA; Detroit Pistons guard Malik Beasley (5) celebrates a shot in the second half against the Indiana Pacers at Gainbridge Fieldhouse.
July 1, 2025

Malik Beasley’s Messy Offseason Includes $2.25M Suit From Ex-Agency

The former Pistons player is not having a good summer.
July 1, 2025

Gauff, Pegula Out at Wimbledon in Nightmare Start for American Women, ESPN

Coco Gauff and Jessica Pegula were ranked Nos. 2 and 3, respectively, entering Wimbledon.
Dewanna Bonner
exclusive
July 1, 2025

WNBA Cutdown Deadline Could Spur Deals for DeWanna Bonner, Emma Meesseman

The two big-name free agents could find their WNBA homes in July.
Shai
July 1, 2025

Shai Gilgeous-Alexander Becomes NBA’s First $70 Million Player

The superstar could’ve waited for an even bigger deal next year.