Arguably the greatest step in Alex Rodriguez’s reinvention has been his post-playing career as a media personality. So it only makes sense that, as broadcasting continues to evolve, the 14-time All-Star has branched out from traditional television onto social media programming as well.
Rodriguez launched his YouTube channel in January with the aim of giving fans a peek behind the curtain into his daily life at longer-form lengths. He says he drew inspiration for the idea from a source very close to home.
“My daughters, who are hooked on YouTube, really inspired me to tap into the platform a bit more, and I must say that I absolutely love it,” Rodriguez says. “It really gives me the opportunity to put out content without being limited by the one-minute cutoff on Instagram. YouTube gives us the ability to upload longer, more detailed content.”
The channel’s first video is entitled, “Welcome to my Life,” with Rodriguez explaining his intentions to showcase “the good, the bad, and the ugly,” as well as looks at his lavish lifestyle.
“This gives me an opportunity to shine light on fatherhood, my daily routines, the crazy schedule, and it hits a personal note that people have not experienced,” he says. “The goal is to let people into my life while inspiring and spreading positive messages.”
As of March 17, the channel has six videos ranging from a vlog on the power of content to a behind-the-scenes video about Rodriguez and his new fiancé Jennifer Lopez going to the Oscars, the latter of which notched more than 300,000 views in under a week. Along with the vlog-like content, the channel also features tutorials, such as “5 Ways to Become a $300 Million Pitcher,” where Rodriguez offers advice on subjects on- and off-the-diamond.
A four-person team helps produce, edit and promote the videos for Rodriguez, whose media ventures run the gamut from broadcasting roles with Fox Sports 1 and ESPN to a podcast, “The Corp,” with Barstool Sports.
“He’s very eager to do a lot of things,” says Berk Communications President Ron Berkowitz, who manages Rodriguez’s public relations and marketing.
“My inbound requests are ridiculous — and he wants to do everything, but there is limited time because of his current endeavors and his broadcasting roles.”
Rodriguez and team aim to release a video a week to kick the channel off, with most garnering at least 100,000 views. The expectation is for that output to climb even further as spring turns to summer and Rodriguez hits the road for baseball season.
“Hopefully we get to share more content and take people on the road with us once the baseball seasons begins,” he says.
His life is about to get more hectic. That’s when he expects must-see YouTube.