• Loading stock data...
Saturday, March 2, 2024

Alex Rodriguez Takes Fans Behind the Curtain With New YouTube Channel


Photo Credit: Bob DeChiara-USA TODAY Sports

Arguably the greatest step in Alex Rodriguez’s reinvention has been his post-playing career as a media personality. So it only makes sense that, as broadcasting continues to evolve, the 14-time All-Star has branched out from traditional television onto social media programming as well.

Rodriguez launched his YouTube channel in January with the aim of giving fans a peek behind the curtain into his daily life at longer-form lengths. He says he drew inspiration for the idea from a source very close to home.

“My daughters, who are hooked on YouTube, really inspired me to tap into the platform a bit more, and I must say that I absolutely love it,” Rodriguez says. “It really gives me the opportunity to put out content without being limited by the one-minute cutoff on Instagram. YouTube gives us the ability to upload longer, more detailed content.”

READ MORE: Dive Into Steph Curry’s Life With ‘Stephen vs. the Game’ This Spring

The channel’s first video is entitled, “Welcome to my Life,” with Rodriguez explaining his intentions to showcase  “the good, the bad, and the ugly,” as well as looks at his lavish lifestyle.

“This gives me an opportunity to shine light on fatherhood, my daily routines, the crazy schedule, and it hits a personal note that people have not experienced,” he says. “The goal is to let people into my life while inspiring and spreading positive messages.”

As of March 17, the channel has six videos ranging from a vlog on the power of content to a behind-the-scenes video about Rodriguez and his new fiancé Jennifer Lopez going to the Oscars, the latter of which notched more than 300,000 views in under a week. Along with the vlog-like content, the channel also features tutorials, such as “5 Ways to Become a $300 Million Pitcher,” where Rodriguez offers advice on subjects on- and off-the-diamond.

[mc4wp_form id=”8260″]

A four-person team helps produce, edit and promote the videos for Rodriguez, whose media ventures run the gamut from broadcasting roles with Fox Sports 1 and ESPN to a podcast, “The Corp,” with Barstool Sports.

“He’s very eager to do a lot of things,” says Berk Communications President Ron Berkowitz, who manages Rodriguez’s public relations and marketing.

“My inbound requests are ridiculous — and he wants to do everything, but there is limited time because of his current endeavors and his broadcasting roles.”

READ MORE: Internal Drive Keeps Alex Rodriguez Busy After Baseball Career

Rodriguez and team aim to release a video a week to kick the channel off, with most garnering at least 100,000 views. The expectation is for that output to climb even further as spring turns to summer and Rodriguez hits the road for baseball season.

“Hopefully we get to share more content and take people on the road with us once the baseball seasons begins,” he says.

His life is about to get more hectic. That’s when he expects must-see YouTube.

Copy Link
Link Copied
Link Copied

What to Read

Sheer Madness: What You Need to Know About MLB’s New Uniform Saga

MLB’s reworked uniforms have become a major source of spring training controversy.

How Daily Fantasy Sports Solved NBA Fantasy

New Horizons in Sports How Daily Fantasy Sports Solved NBA Fantasy Presented…
Aug 15, 2019; Baltimore, MD, USA; Chain crew members walk on the field prior to the game between the Green Bay Packers and Baltimore Ravens at M&T Bank Stadium.

Football Is Finally Getting With the Times, Technologically Speaking

Helmet communications in college and first-down technology in NFL could be coming.

Why New Pac-12 Commissioner Teresa Gould Deserved Better

The first female Power 5 commissioner will inherit her predecessors’ mess.
podcast thumbnail mobile
Front Office Sports Today

Jenny Cavnar is Breaking Barriers During Oakland’s Strange Season


Featured Today

Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 26, 2024

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.
February 25, 2024

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

Tuned In: Inside Fox’s Plans for Covering Caitlin Clark’s Regular-Season Finale

The Iowa star’s biggest game to date won’t be buried on any streamer.
Sports Illustrated
February 29, 2024

Is the Owner of 5-Hour Energy Drink Turning ‘SI’ Into a 5-Hour Energy Promotional Arm?

A new story has elevated employees’ concerns about the outlet’s editorial autonomy.
March 1, 2024

MASN-Comcast Negotiations: Big Implications for TV and MLB

Orioles-controlled RSN continues to negotiate with dominant local cable carrier.

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.
The Match
February 29, 2024

‘The Match’ Recorded Its Lowest Viewership But Scored Well With Female Fans

TNT Sports’ ‘The Match’ averaged 511,000 viewers.
Pat McAfee
February 28, 2024

‘I Don’t Got a Motherf***ing Boss’: Pat McAfee Goes Off

The ESPN radio host and commentator unloaded on ESPN exec Norby Williamson.
February 27, 2024

Peter King Opens Up at the End of His NFL Writing Career

The writer reflects on the state of media and on challenges facing the league.
February 27, 2024

DSG Takes Big Steps Toward Recovery, But Rights Questions Remain

Bankruptcy court approves refinancing plan, settlement of legal dispute.