• Loading stock data...
Saturday, February 22, 2025

Alex Morgan to Retire After Reshaping U.S. Women’s Soccer

  • Morgan was influential in both the U.S. Soccer and NWSL collective bargaining agreements.
  • She has also invested in sports tech and media companies. 
Denis Poroy-USA TODAY Sports

Alex Morgan is hanging up her cleats. 

One of the greatest soccer players in U.S. history, the 35-year-old announced her retirement in an emotional video posted Thursday morning. She also said she was pregnant with her second child. Her last NWSL game will be Sunday with the San Diego Wave. 

“It has been a long time coming, and this decision wasn’t easy, but at the beginning of 2024 I felt in my heart and soul that this was the last season that I would play soccer,” Morgan said in the announcement. 

Morgan helped lead the U.S. women’s national soccer team to a gold medal at the 2012 Olympics and two World Cup titles in 2015 and 2019. She was both an influential figure in the growth of American soccer and one of the most marketed athletes in U.S. sports. She also led the Portland Thorns to the NWSL title in 2013, the league’s first season. 

She had endorsements with major companies such as Nike, Coca-Cola, and McDonald’s, and she was often reported to be the highest-paid American women’s soccer player, largely because of her endorsements. Like many star athletes of her generation, Morgan turned entrepreneurial later in her career, cofounding the women’s media company Togethxr and investing in an array of companies.

While Morgan racked up deals off the pitch, she was enormously influential in the improvement of working conditions both on the USWNT and in the NWSL. The lawsuit started in 2016, and, during its six years of legal battle, Morgan became co-captain of the women’s team alongside Carli Lloyd and Megan Rapinoe from 2018 to 2020. After a years-long legal battle, U.S. Soccer now pays its men’s and women’s teams equally.

“I think it was just extremely motivating to see organizations and employers admit their wrongdoing, and us forcing their hand in making it right,” Morgan said when the settlement was announced. “The domino effect that we helped kick-start — I think we’re really proud of it.”

In December, Morgan was highly critical of the NWSL expansion draft, saying it “should not exist.”

“If you reach free agency and choose the club and city you want to play for, you deserve the [opportunity] to see that through,” Morgan said on her Instagram story at the time. 

The NWSL recently announced it was abolishing its draft and limiting trades in its new CBA, which showed the power of Morgan’s influence, even in her career’s twilight. Morgan hailed the new CBA as the first of its kind in North American sports and was one of five players in the room for the negotiations. 

“Not having a draft, although exciting in the moment, to be able to choose where you want to live, where you want to play, with all considerations of reproductive rights, tax laws, culture and facilities and everything within a team in a state that’s provided, it’s so important for the player to have that power back and to be able to choose,” Morgan told Good Morning America.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 31, 2024; Durham, North Carolina, USA; Virginia Tech Hokies forward Tobi Lawal (1) and Duke Blue Devils center Khaman Maluach (9) battle for the opening tip during the first half at Cameron Indoor Stadium.

House v. NCAA Settlement Creates Potential Crisis for International Athletes

Revenue-sharing payments could violate international student visa laws.

NFL, MLB, NCAA, NASCAR Back Drone Crackdown Bill

The NFL said there were nearly 3,000 drone incidents in 2023.
Feb 20, 2025; Boston, MA, USA; [Imagn Images direct customers only] Team USA forward Brock Nelson (29) reacts to a hit during the second period against Team Canada during the 4 Nations Face-Off ice hockey championship game at TD Garden.

4 Nations Final Is Most Watched NHL Game in U.S.

ESPN now holds the record for the NHL’s biggest U.S. broadcast ever.
Jan 17, 2025; San Antonio, Texas, USA; San Antonio Spurs center Victor Wembanyama (1) dribbles past Memphis Grizzlies forward Santi Aldama (7) in the second half at Frost Bank Center.

Fanatics Pays Out and Refunds Wembanyama Bets After Injury Ends Season

Fanatics applied its Fair Play rule to bets related to Wembanyama winning awards.

Featured Today

Nov 2, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins goaltender Alex Nedeljkovic (39) stretches during a time-out against the Pittsburgh Penguins in the second period at PPG Paints Arena

Behind the Mask: The Artists Creating Hockey’s Iconic Goalie Style

The art and business of outfitting pro netminders.
Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team United States forward Matthew Tkachuk (19) and Team Canada forward brandon Hagel (38) fight in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre.
February 16, 2025

Inside the Push for the NHL’s Next Era of International Competition

Players have been clamoring, and the league is all in.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
Feb 18, 2024; Indianapolis, Indiana, USA; Eastern Conference guard Damian Lillard (0) of the Milwaukee Bucks reacts after a play during the second half of the 73rd NBA All Star game at Gainbridge Fieldhouse.
February 15, 2025

The NBA’s Latest Attempt To Solve the All-Star Game Conundrum

A new mini-tournament on a lame-duck network may not solve the problem.
Feb 20, 2025; Indianapolis, Indiana, USA; Memphis Grizzlies forward Jaren Jackson Jr. (13) dribbles the ball while Indiana Pacers center Thomas Bryant (3) defends in the first half at Gainbridge Fieldhouse.

How Wembanyama’s Injury Could Lead to the NBA’s Richest Contract

Jaren Jackson Jr. won the Defensive Player of the Year Award in 2023.
Feb 19, 2025; Kansas City, Kansas, USA; Inter Miami forward Lionel Messi (10) controls the ball around Sporting Kansas City midfielder Memo Rodriguez (8) during the first half at Children's Mercy Park.
February 20, 2025

In Questionable Move, Concacaf Referee Asks Messi for Jersey

Messi gifted his jersey to referee Marco Antonio Ortiz Nava.
Feb 12, 2025; Oklahoma City, Oklahoma, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) dunks against the Miami Heat during the second half at Paycom Center.
February 20, 2025

Why Shai Gilgeous-Alexander Dropped His Agent

The Thunder star dropped the Wasserman Group as his representation.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Feb 15, 2025; San Francisco, CA, USA; Osceola Magic guard Mac McClung (0) competes in the slam dunk competition during All Star Saturday Night ahead of the 2025 NBA All Star Game at Chase Center.
February 20, 2025

How Much Do G League Players Make?

G League player salaries vary depending on the nature of the contract.
February 18, 2025

‘Mind-Boggling’: Marina Mabrey’s Agent Rips Connecticut Sun

The agent slammed the team’s decision in the context of “women’s empowerment.”
February 18, 2025

Joe Mixon Wins Appeal of NFL Fine for Criticizing Refs

Mixon was fined $25,000—initially for something someone else said.
February 18, 2025

Several NBA All-Stars Support One-on-One Competition: “Hell Yeah” 

Respondents included Anthony Edwards, Kyrie Irving, and Giannis Antetokounmpo.