• Loading stock data...
Thursday, July 31, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Alex Morgan to Retire After Reshaping U.S. Women’s Soccer

  • Morgan was influential in both the U.S. Soccer and NWSL collective bargaining agreements.
  • She has also invested in sports tech and media companies. 
Denis Poroy-USA TODAY Sports

Alex Morgan is hanging up her cleats. 

One of the greatest soccer players in U.S. history, the 35-year-old announced her retirement in an emotional video posted Thursday morning. She also said she was pregnant with her second child. Her last NWSL game will be Sunday with the San Diego Wave. 

“It has been a long time coming, and this decision wasn’t easy, but at the beginning of 2024 I felt in my heart and soul that this was the last season that I would play soccer,” Morgan said in the announcement. 

Morgan helped lead the U.S. women’s national soccer team to a gold medal at the 2012 Olympics and two World Cup titles in 2015 and 2019. She was both an influential figure in the growth of American soccer and one of the most marketed athletes in U.S. sports. She also led the Portland Thorns to the NWSL title in 2013, the league’s first season. 

She had endorsements with major companies such as Nike, Coca-Cola, and McDonald’s, and she was often reported to be the highest-paid American women’s soccer player, largely because of her endorsements. Like many star athletes of her generation, Morgan turned entrepreneurial later in her career, cofounding the women’s media company Togethxr and investing in an array of companies.

While Morgan racked up deals off the pitch, she was enormously influential in the improvement of working conditions both on the USWNT and in the NWSL. The lawsuit started in 2016, and, during its six years of legal battle, Morgan became co-captain of the women’s team alongside Carli Lloyd and Megan Rapinoe from 2018 to 2020. After a years-long legal battle, U.S. Soccer now pays its men’s and women’s teams equally.

“I think it was just extremely motivating to see organizations and employers admit their wrongdoing, and us forcing their hand in making it right,” Morgan said when the settlement was announced. “The domino effect that we helped kick-start — I think we’re really proud of it.”

In December, Morgan was highly critical of the NWSL expansion draft, saying it “should not exist.”

“If you reach free agency and choose the club and city you want to play for, you deserve the [opportunity] to see that through,” Morgan said on her Instagram story at the time. 

The NWSL recently announced it was abolishing its draft and limiting trades in its new CBA, which showed the power of Morgan’s influence, even in her career’s twilight. Morgan hailed the new CBA as the first of its kind in North American sports and was one of five players in the room for the negotiations. 

“Not having a draft, although exciting in the moment, to be able to choose where you want to live, where you want to play, with all considerations of reproductive rights, tax laws, culture and facilities and everything within a team in a state that’s provided, it’s so important for the player to have that power back and to be able to choose,” Morgan told Good Morning America.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NCAA Track

NIL Collectives Can Still Pay College Athletes, With Some Restrictions

NIL collectives will still play a pivotal role in recruiting.
Mike Repole

Billionaire Mike Repole Taking Ownership Stake in UFL

Repole is the cofounder of Vitaminwater and Body Armor. 
Jul 15, 2025; Boston, Massachusetts, USA; Indiana Fever guard Caitlin Clark (22) reacts to the crowd as they take on the Connecticut Sun in the first quarter at TD Garden.

WNBA Viewership Up Across All Networks Compared to 2024

Non-Fever games are up 37% compared to the full 2024 season.

Shannon Sharpe Out at ESPN Following Rape Suit Settlement

He’s been off-air since April, planning to return for the NFL season.

Featured Today

Las Vegas sign

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
2000, Jupiter, FL, USA; FILE PHOTO; Montreal Expos pitcher Hideki Irabu in action on the mound against the New York Mets at Roger Dean Stadium during Spring Training
July 28, 2025

Dead Sports Franchises Are Alive and Well on Twitter

The Expos, Sonics, and Whalers have active social media accounts.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
HAPPY GILMORE 2. BTS - (L to R) Adam Sandler as Happy Gilmore and Rory McIlroy as himself on the set of Happy Gilmore2.
July 26, 2025

‘Cool As Hell’: How ‘Happy Gilmore 2’ Hooked Golf’s Top Stars

The process was “cool as hell,” Adam Sandler tells FOS.

Gabby Williams: ‘Unrivaled Saved the WNBA’s Butt’

Unrivaled was cofounded by Napheesa Collier and Breanna Stewart.
Joaquin Niemann
July 28, 2025

Scottie Scheffler’s Season Earnings Surpassed by LIV’s Niemann

Niemann has made $21.94 million on the golf course this year.
Jul 24, 2025; Washington, D.C., USA; Venus Williams (USA) waves to the crowd after her match against Magdalena Frech (POL)(not pictured) in a women's singles match on day four of the Mubadala Citi DC Open at Rock Creek Park Tennis Center.
July 29, 2025

Venus Williams Returns to U.S. Open Ahead of New Mixed Doubles Format

The number of doubles teams at the US Open has been cut to 16 from 32.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
July 28, 2025

Inter Miami Owner Calls MLS Messi Suspension ‘Draconian’

Inter Miami’s owner and coach blast the league for penalizing the superstar.
July 27, 2025

Terry McLaurin Ends Commanders Holdout After Losing $800K

Commanders wide receiver Terry McLaurin is still seeking a new contract.
July 27, 2025

Lottie Woad Wins Pro Golf Debut After Forfeiting Nearly $600K As Amateur

Woad won the ISPS Handa Women’s Scottish Open and $300,000.
Christian Wilkins
July 25, 2025

Raiders Trying to Void $35 Million in Guaranteed Money They Owe 

Christian Wilkins missed most of the 2024 season with a Jones fracture.