Thursday, November 12, 2026

Alex Morgan to Retire After Reshaping U.S. Women’s Soccer

  • Morgan was influential in both the U.S. Soccer and NWSL collective bargaining agreements.
  • She has also invested in sports tech and media companies. 
Denis Poroy-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Alex Morgan is hanging up her cleats. 

One of the greatest soccer players in U.S. history, the 35-year-old announced her retirement in an emotional video posted Thursday morning. She also said she was pregnant with her second child. Her last NWSL game will be Sunday with the San Diego Wave. 

“It has been a long time coming, and this decision wasn’t easy, but at the beginning of 2024 I felt in my heart and soul that this was the last season that I would play soccer,” Morgan said in the announcement. 

Morgan helped lead the U.S. women’s national soccer team to a gold medal at the 2012 Olympics and two World Cup titles in 2015 and 2019. She was both an influential figure in the growth of American soccer and one of the most marketed athletes in U.S. sports. She also led the Portland Thorns to the NWSL title in 2013, the league’s first season. 

She had endorsements with major companies such as Nike, Coca-Cola, and McDonald’s, and she was often reported to be the highest-paid American women’s soccer player, largely because of her endorsements. Like many star athletes of her generation, Morgan turned entrepreneurial later in her career, cofounding the women’s media company Togethxr and investing in an array of companies.

While Morgan racked up deals off the pitch, she was enormously influential in the improvement of working conditions both on the USWNT and in the NWSL. The lawsuit started in 2016, and, during its six years of legal battle, Morgan became co-captain of the women’s team alongside Carli Lloyd and Megan Rapinoe from 2018 to 2020. After a years-long legal battle, U.S. Soccer now pays its men’s and women’s teams equally.

“I think it was just extremely motivating to see organizations and employers admit their wrongdoing, and us forcing their hand in making it right,” Morgan said when the settlement was announced. “The domino effect that we helped kick-start — I think we’re really proud of it.”

In December, Morgan was highly critical of the NWSL expansion draft, saying it “should not exist.”

“If you reach free agency and choose the club and city you want to play for, you deserve the [opportunity] to see that through,” Morgan said on her Instagram story at the time. 

The NWSL recently announced it was abolishing its draft and limiting trades in its new CBA, which showed the power of Morgan’s influence, even in her career’s twilight. Morgan hailed the new CBA as the first of its kind in North American sports and was one of five players in the room for the negotiations. 

“Not having a draft, although exciting in the moment, to be able to choose where you want to live, where you want to play, with all considerations of reproductive rights, tax laws, culture and facilities and everything within a team in a state that’s provided, it’s so important for the player to have that power back and to be able to choose,” Morgan told Good Morning America.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

USMNT Set to Lose Pochettino as Manchester United Fires Coach

Pochettino has a $10 million buyout, plus more for his assistants.
Dianna Russini BetUS

Russini’s Return Hits 45-Minute Delay, Sidesteps Vrabel Scandal

Russini did joke about memes that have been made about her.

WTGL Debut Averages 97,000 Viewers on ESPN

The league has eight more regular season matches in the next month.
Former New Orleans Saints quarterback Drew Brees on the field prior to the start of a week 6 NFL football game between New York Giants and New Orleans Saints on Sunday, Oct. 18, 2026, at MetLife Stadium in East Rutherford, NJ.
Exclusive

Drew Brees Wants to Succeed Troy Aikman on Monday Night Football

Greg Olsen and Tony Romo are other potential candidates.
podcast thumbnail mobile
Front Office Sports Today

11/12/26 – LIV Liquidation Plan, Polymarket Layoffs, Russini’s Crashed Debut

0:00

Featured Today

West Wind Mahjong

Mahjong Mania Has Come for College Sports

Bespoke retailers are cashing in with officially licensed mahjong sets.
November 6, 2026

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
Tennis - U.S. Open - Flushing Meadows, New York, United States - September 10, 2026 Jessica Pegula of the U.S. reacts during the second set of her semi final match against Belarus' Aryna Sabalenka

WTA Takes Responsibility for Livestream of Pegula’s Hot Mic

Jessica Pegula called Mirra Andreeva a “diva” during a livestreamed practice.
Oct 10, 2026; Montreal, Quebec, CAN; Detroit Red Wings center Dylan Larkin (71) looks on during warm-up before the game against the Montreal Canadiens at Bell Centre. Mandatory Credit:
October 30, 2026

Dylan Larkin’s Trade Demand Comes With a $41K Daily Price Tag

Larkin is playing an expensive waiting game, holding out for a trade.
November 4, 2026

Is the Lamar Jackson Era Over in Baltimore?

Jackson’s contract situation hangs over the franchise.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
October 30, 2026

Pro Marathoners Grapple With the Sport’s Pervasive Doping Problem

Pros and coaches tell FOS the ripple effects last for years.
October 28, 2026

Golf and Tennis See Big Gains in Youth Sports Participation

Youth participation in flag football also keeps growing.
October 28, 2026

Saquon Barkley Opposes 18-Game NFL Season: ‘Hell of a Sport’

The Eagles RB cited player health.
Exclusive
October 28, 2026

NFL Told Saquon Barkley to Divest Polymarket Stake

“I was in it before, but no bueno,” Barkley told FOS.