With streaming becoming a distribution option for a wide range of leagues and teams, there is a growing market for technology that can affordably bump up broadcast production value.
Pixellot, a company that uses AI to make cameras follow game action and can automate sports video production, announced Monday that it raised $161 million in a Series D round.
- The round reportedly valued the Israeli startup at $500 million.
- Tech-focused investment firm PSG led the round, with participation from existing investors, including the Israeli Secondary Fund. Two executives from PSG joined Pixellot’s board.
- The company says it has its systems deployed at 23,000 courts and venues across 70 countries, producing more than 350,000 hours of live sports per month.
Full Spectrum
The company works with some of the most valuable teams in the world, including FC Barcelona, Real Madrid, and Bayern Munich, but also partners with high schools and lesser-known leagues.
“The market for video production solutions in all levels of sports broadcasting, from grassroots to the professional leagues, is ripe for disruption,” said Pixellot CEO Alon Werber.
The company also works with ESPN, the NBA, and MLB for youth sports competitions, LigaMX teams, and Genius Sports.
Pixellot claims it “produces and livestreams more hours of team sports than any company in the world.”
![[US, Mexico & Canada customers only] Sep 26, 2025; Bethpage, New York, USA; Former basketball player Michael Jordan watches during the four-balls on the first day of competition for the Ryder Cup at Bethpage Black.](https://frontofficesports.com/wp-content/uploads/2025/11/USATSI_27174110_168416386_lowres-scaled.jpg?quality=100&w=1024)
