• Loading stock data...
Wednesday, February 21, 2024
Register Now for Future of Sports: Cybersecurity

A Second Screen Super Bowl: A Look at the Houston Super Bowl Host Committee’s Digital Media Plan

This year, the Houston Super Bowl Committee will roll out the red carpet on social media. Image via HouSuperBowl.com

This year, the Houston Super Bowl Committee will roll out the red carpet on social media. Image via HouSuperBowl.com

Long before the Falcons and Patriots clinched their respective spots in Super Bowl LI, the Houston Super Bowl Host Committee’s “Social Media QB” began his work to deliver the best possible fan experience in Texas. The goal? To promote the city of Houston and its incredible diversity, food, tourism industry, and entertainment, as well as the great work that the city is doing for its people, all while showcasing the committee’ sponsors.

The committee’s official social media accounts are promoting Houston as a collective, highlighting the city’s strength in the sum of its parts rather than fragmenting the week’s events and providing exclusively coverage leading up to the big game.

Want more great content like this? Be sure to subscribe to our newsletter!

Making sure all this runs smoothly is none other than Jeramie McPeek, a 24+ year veteran of the Phoenix Suns organization who launched his own digital consulting business this fall, who is currently in Houston for his 5th Super Bowl week.

In previous years, he has held a similar position for Arizona’s Super Bowl Host Committee for an unrelated group and before that, he has spent some time working with the NFL Players Association, helping them with their own social channels.

With his love for social media and sports, Jeramie has been a natural fit for the content job.

While the Super Bowl Host Committee consists of about 50 members, working on everything from activating sponsorships to organizing fan events to selling tickets, he is solely in charge of documenting the week’s events on social and curating content, covering Super Bowl LI from every angle possible and delivering the experience to fans not only in Houston, but across the globe.

During his time in Houston, Jeramie has been covering events in an, “authentic, first-person” approach, hoping to give fans an inside look at the festivities the week has to offer through what feels like direct cultural immersion.

“Be ready to work and adapt in the environment, and make it one you operate efficiently in.”

— Jeramie McPeek

With the variety of events the city and the sponsors are hosting, there has been no shortage of excitement to follow. Some notable anticipated features of the week include Super Bowl Live, a drop tower built in partnership with NASA, the NFL Experience, and Opening Night at Minute Maid Park. For Jeramie, “entertain and inform” is the name of the game.

In terms of operation, the @HouSuperBowl Host Committee is using the same social channels that we’ve become accustomed to, including: Twitter, Facebook, Instagram, and Snapchat. This doesn’t mean we can expect the same old content and perspectives, though.

Jeramie recently broke out a pair of Snapchat Spectacles to offer a unique first-hand view of certain events, while also leveraging the LIVE video aspects that are now being pushed on Facebook and Twitter.

Expect strong, personal content that puts the viewer in the driver’s seat, a full immersion experience.

While he is pretty much a one-man content team, the channels are also managed by a separate group for customer service. This charge is led by three consultants that were brought in to lead a team of probably 50–75 volunteers, primarily made up of local college students. They are in charge of answering fan questions on social surrounding everything related to transportation, schedules, tickets, security, and more.

For Jeramie, living in the moment is key when it comes to the content being created live. With limited pre-production beyond pre-made GIFs or graphics, the vast majority of content that you will see over the course of the next few days will be curated in the moment. With great power comes great responsibility, and the biggest key of the week is to be “smart and careful” with social channels that have such strong influence.

In the days and weeks leading up to the event, Jeramie and the committee will put in anywhere from 180–200 hours to continually cover events, monitor comments, and interact with fans. Sleep? Don’t count on it. Expect a “fast-paced, dynamic environment”, full of grueling nights, quick bites of food, and a constant whirlwind of travel and communication. It’s important to take this all in stride, however. In the end, Super Bowl week is an unforgettable experience, and the action waits for no one.

Make sure you are following the Houston Super Bowl on Twitter (@HouSuperBowl) so you don’t miss out on some incredible action and content. Thank you to Jeramie for connecting with me and providing the content for this article. Make sure to give him a follow as well (@Jeramie) for sports biz and more!

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Women Prove to Be a Powerful Force in Super Bowl LVIII Record Viewership 

Female demographics show strong viewership growth for the NFL’s title game.
Patrick Mahomes Super Bowl

The 25 Most-Watched Super Bowls of All Time

Chiefs QB Patrick Mahomes hoists his third Super Bowl trophy.
Gatorade

Was the Gatorade Color Compromised Before Super Bowl LVIII Kickoff?

Multiple gambling companies saw a sharp spike in the color purple prior to Sunday’s kickoff.
Arthur Blank
exclusive

Arthur Blank on Private Equity in the NFL: ‘There Are Models That Can Work’

Arthur Blank says the NFL will discuss private equity investment at the upcoming owners meetings.
podcast thumbnail mobile
Front Office Sports Today

Deconstructing the A’s and Their Messy Move

0:00
0:00

Featured Today

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.
February 16, 2024

Wilson Introduced an Airless Basketball for $2,500. We Had Questions

The black, 3D-printed ball appeared in last year’s Slam Dunk Contest.
Emily Henegar, a baker and content creator, made a batch of NFL-inspired cookies featuring Taylor Swift and Travis Kelce.
February 11, 2024

The ‘Life-Changing’ Economy of Taylor Swift’s NFL Outfits

Appearing in Swift’s game-day wardrobe has been “life-changing” for small businesses.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
FanDuel
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Adidas
Portland, OR
Drew Brees smiling while wearing hat

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.
al michaels and kirk hergstreit
September 15, 2022

Amazon’s Advertising Blitz Ahead Of First ‘Thursday Night Football’

‘Thursday Night Football’ has launched massive marketing takeover ahead of Chiefs-Chargers.
September 16, 2022

NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf

The former Chicago Bull is part of LIV’s celebrity marketing campaign.
Sponsored

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
June 21, 2022

NBA Finals Broke Records on Social Media

The NBA closed out the season with a bang on social media, eclipsing 2 billion video plays for a 19% increase over last year.
June 21, 2022

Gallo Winery Could Be New Player For Super Bowl Spots

Anheuser-Busch is giving up Super Bowl alcohol exclusivity for first in decades. NFL sponsor E. & J. Gallo Winery might step up with own commercials in the Big Game.
June 13, 2022

NBA’s Latest Floating Court Hits London’s River Thames

Hennessy continued their global initiative with the NBA by creating a floating court in the River Thames.
June 13, 2022

Steph Curry Is NBA’s Social Media King

Steph Curry isn’t only dominating on the court, he’s become the king of the NBA’s social and digital push.