• Loading stock data...
Sunday, April 14, 2024
  • -
  • -
  • -
  • -

A Scheduling Partnership

  • The most tangible manifestation of the Pac-12/Big Ten/ACC alliance appears to be a scheduling partnership.
  • But the conferences didn’t announce specific game matchups, or when they might be played.
Photo: Chuck Cook-USA TODAY/Design: Alex Brooks

The most tangible manifestation of the alliance appears to be a scheduling partnership.

Here’s what we know so far: The schools plan to add more inter-conference games in football and men’s and women’s basketball. They’re going to explore similar opportunities for Olympic sports, too. 

But the conferences didn’t announce specific game matchups, or when they might be played.


The conferences can’t just wave a magic wand and make inter-conference games appear out of thin air.

There are already game contracts between schools from these conferences and others, some of which extend far into the future. Warren said the conferences plan to honor their existing game contracts. 

The Pac-12 and Big Ten also have commitments to play nine conference games this season. When asked whether the conferences would move down to eight, Pac-12 Commissioner George Kliavkoff said there may be an argument for it, but the current conference media deal requires them to deliver nine.

Maximizing Media Rights? 

The Big Ten and Pac-12 have media rights deals expiring in 2023 and 2024, respectively. And both conferences are most certainly looking for ways to compete with the gargantuan $3 billion SEC media rights deal with ESPN. 

Perhaps creating schedules that would put more name-brand teams together from different conferences might increase the value of each conference’s media rights. The Pac-12, for example, might be able to get its teams in front of Southern, Midwest, or East Coast audiences it normally misses due to West Coast start times.

And while the ACC won’t be renegotiating its deal anytime soon, it may still get the benefit of increased ticket revenue and marketing power that comes with playing a major football brand like USC or Ohio State.

Kliavkoff, however, claimed that finances weren’t the main focus of this decision, but that there “may be residual benefits.”

Copy Link
Link Copied
Link Copied

What to Read

Stanford’s Tara VanDerveer Retires With ACC Move Looming

She set the all-time coaching record with 1,216 wins.

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.

A’s Reach Deal to Leave Oakland for Sacramento After This Year

The A’s will play in a minor league park starting in 2025.

Featured Today

Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.
Mar 19, 2021; West Lafayette, Indiana, USA; Oral Roberts Golden Eagles forward Kevin Obanor (0) and guard Carlos Jurgens (11) and guard Max Abmas (3) and forward Francis Lacis (22) celebrate after an overtime victory over the Ohio State Buckeyes in the first round of the 2021 NCAA Tournament at Mackey Arena.
March 30, 2024

Cinderella Runs Are Great in the Moment. Then Things Can Get Messy

Sustaining success can arguably be more challenging than beating Goliath.
Mar 10, 2024; Las Vegas, NV, USA; Southern California Trojans guard JuJu Watkins (12) cuts the net after the Pac-12 Tournament women's championship game against the Stanford Cardinal at MGM Grand Garden Arena.
March 28, 2024

The Pac-12 Built a Women’s Basketball Powerhouse. Then Realignment Hit

The breakup is happening at the worst time for the sport.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers

‘Nothing Is Off the Table’: New AAC Commissioner Isn’t Afraid of the Controversial Ideas

Tim Pernetti told reporters he’s specifically interested in private equity—and didn’t rule out athlete employment or unionization models.
April 9, 2024

John Calipari’s Kentucky Exit Is As Slow and Awkward As a Dog in a Stroller

Calipari steps away from Kentucky with the Arkansas deal still unofficial.
April 10, 2024

Deion Sanders: NFL Teams Manipulate Draft Positions

Coach Prime joined ‘Front Office Sports Today’ to discuss the state of college football.

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 9, 2024

Simultaneous Final Fours: An Untenable Logistical Conundrum

The women’s Final Four has gotten much too big to take place at the exact same time—in a different location—as its men’s counterpart.
April 8, 2024

With Back-To-Back Titles, UConn Proves Basketball Is About More Than Power

Unlike in FBS football, a non-Power 5 basketball school can dominate.
April 8, 2024

South Carolina’s Title Win Smashes Ratings Records in Caitlin Clark’s Finale

The NCAA title game became the most-watched women’s college basketball game.
April 8, 2024

NAIA Votes to Ban Transgender Athletes From Women’s Sports

Could the NCAA follow the NAIA in its transgender women ban?