• Loading stock data...
Saturday, November 8, 2025
Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

A Rival Upstart Looks to Challenge Major League Soccer’s Top Dog Status

Major League Soccer has no top-flight competition in the U.S. That could change, as the United Soccer League looks to enter the party.

Kelvin Kuo-Imagn Images

The 2025 Major League Soccer regular season begins Feb. 22 when Lionel Messi and Inter Miami face New York City FC to kick off a 13-game opening-day slate. 

But on Thursday, plans were revealed for a new rival league that aims to reshape the highest level of professional soccer in the U.S.

The United Soccer League announced intentions to launch a Division I men’s professional league in 2027. Currently, MLS is the only league in the country with top-tier sanctioning from U.S. Soccer. The USL operates the Division II USL Championship (24 clubs) and Division III USL League One (14 clubs).

For D-I status, U.S. Soccer requires a league to have at least 12 teams spread out across the Eastern, Central, and Pacific time zones, with 75% of clubs in metropolitan markets that have a population of 1 million, and stadium capacities of at least 15,000.

The USL did not say which cities it intends to launch D-I teams in, but several USL Championship clubs leveling up would make sense, like those in Detroit, Indianapolis, Las Vegas, Louisville, Raleigh, Phoenix, Pittsburgh, Sacramento, San Antonio, and Tampa—none of which currently have MLS teams.

The USL’s announcement did not include any mention of MLS, which is expanding to 30 franchises this year with the launch of San Diego FC. MLS has yet to make any official comment on the USL announcement.

Second Act

This aggressive move from the USL follows last year’s launch of the USL Super League, a new women’s competition that was awarded D-I sanctioning alongside the National Women’s Soccer League. The debut USL Super League season began with eight clubs in August and runs until May. The 2025 NWSL season will run from March through November.

On the men’s side, having a D-I league could allow the USL to implement promotion and relegation, a practice common in global soccer but something MLS has never done. However, sustaining long-term promotion and relegation could be difficult, given U.S. Soccer’s sanctioning requirements.

To succeed, the USL would need a lucrative media-rights deal, strong ownership, and likely local support for stadium funding in its eventual markets.

MLS is entering the third season of its 10-year, $2.5 billion media-rights deal with Apple. The NWSL is entering the second season of four-year, $240 million deals with Amazon, CBS, ESPN, and Scripps Sports. The USL Super League has a streaming deal with Peacock, but its value is unknown.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

ESPN’s Mina Kimes Calls Solitaire App Promo a ‘Colossal’ Mistake

Kimes, Stephen A. Smith, Dan Orlovsky, Laura Rutledge, and other ESPN talent participated in the promo; now Kimes says she regrets it.
Nneka Ogwumike

Project B Basketball League Says It Has No Saudi Funding

The upstart won’t disclose how much money it has raised.
Aug 6, 2025; Sandy, UT, USA; Queretaro defender Edson Partida (22) watches the ball during the second half of the game against Real Salt Lake at America First Field

Mexican Soccer Is the Next Frontier for American Investors

Liga MX is an appealing proposition with big potential upside.
exclusive

Major Track Timing CEO Worked Meets Months After Child Rape Charges

His case flew under the radar in track for nearly a year.

Featured Today

G League

Is College Basketball About to Raid the G League?

Two G Leaguers have gone back to college. More could follow.
Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
November 1, 2025

College Football’s Coach Buyout Bonanza: All Your Questions Answered

Schools owe their fired coaches millions in buyouts—and it isn’t over.
Oct 13, 2024; Chicago, IL, USA; Susanna Sullivan of the United States of America finishes seventh in the Chicago Marathon at Grant Park
October 31, 2025

More Races, More Money: The New Calculus for Pro Marathoners

More races per year mean more money—but the math isn’t simple.
Oct 28, 2025; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) pitches during the fifth inning against the Toronto Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium.
October 31, 2025

Shohei Ohtani Card Market Is Surging—With No Signs of Slowing

Cards have spiked hundreds of thousands of dollars from their initial value.
Mar 28, 2025; Spokane, WA, USA; UCLA Bruins center Lauren Betts (51) fights for position against Ole Miss Rebels forward Christeen Iwuala (12). during the first half of a Sweet 16 NCAA Tournament basketball game at Spokane Arena. at Spokane Arena.

The WNBA Will Have a Draft Lottery Despite CBA Uncertainty

The league can hold a lottery, but no draft yet.
Paul DePodesta
November 6, 2025

Paul DePodesta Leaving Browns to Take Over MLB’s Worst Team

DePodesta is headed back to baseball after 10 NFL seasons.
November 7, 2025

Tom Brady–Backed E1 Boat Racing Series Makes U.S. Debut

The league is flush with big-name celebrity owners and Saudi cash.
Sponsored

How HOKA is Reimagining the NIL Relationship

On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
Nov 2, 2025; Pittsburgh, Pennsylvania, USA; Indianapolis Colts quarterback Daniel Jones (17) throws a pass during the first half against the Pittsburgh Steelers at Acrisure Stadium.
November 6, 2025

Colts, Falcons Head to Berlin As NFL Touts Global Plans

The league goes to Berlin for the first time in the regular season.
Eddy
November 6, 2025

NWSL Teams, Players Blast Angel City Player’s Op-Ed on Gender Rules

Elizabeth Eddy urged the NWSL to make clear gender eligibility rules.
Ogwumike
exclusive
November 6, 2025

Project B Is Offering WNBA Stars Multimillion-Dollar Salaries

Several have already signed deals, sources tell FOS.
Nov 3, 2025; Arlington, Texas, USA; Dallas Cowboys quarterback Dak Prescott (4) runs with the ball during the game between the Dallas Cowboys and the Arizona Cardinals at AT&T Stadium. Mandatory Credit:
November 6, 2025

Chiefs, Cowboys Dominate Most-Watched NFL Games Halfway Through Season

Kansas City has played in three of the four most-watched games.