Tuesday, October 27, 2026

A Rival Upstart Looks to Challenge Major League Soccer’s Top Dog Status

Major League Soccer has no top-flight competition in the U.S. That could change, as the United Soccer League looks to enter the party.

Kelvin Kuo-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The 2025 Major League Soccer regular season begins Feb. 22 when Lionel Messi and Inter Miami face New York City FC to kick off a 13-game opening-day slate. 

But on Thursday, plans were revealed for a new rival league that aims to reshape the highest level of professional soccer in the U.S.

The United Soccer League announced intentions to launch a Division I men’s professional league in 2027. Currently, MLS is the only league in the country with top-tier sanctioning from U.S. Soccer. The USL operates the Division II USL Championship (24 clubs) and Division III USL League One (14 clubs).

For D-I status, U.S. Soccer requires a league to have at least 12 teams spread out across the Eastern, Central, and Pacific time zones, with 75% of clubs in metropolitan markets that have a population of 1 million, and stadium capacities of at least 15,000.

The USL did not say which cities it intends to launch D-I teams in, but several USL Championship clubs leveling up would make sense, like those in Detroit, Indianapolis, Las Vegas, Louisville, Raleigh, Phoenix, Pittsburgh, Sacramento, San Antonio, and Tampa—none of which currently have MLS teams.

The USL’s announcement did not include any mention of MLS, which is expanding to 30 franchises this year with the launch of San Diego FC. MLS has yet to make any official comment on the USL announcement.

Second Act

This aggressive move from the USL follows last year’s launch of the USL Super League, a new women’s competition that was awarded D-I sanctioning alongside the National Women’s Soccer League. The debut USL Super League season began with eight clubs in August and runs until May. The 2025 NWSL season will run from March through November.

On the men’s side, having a D-I league could allow the USL to implement promotion and relegation, a practice common in global soccer but something MLS has never done. However, sustaining long-term promotion and relegation could be difficult, given U.S. Soccer’s sanctioning requirements.

To succeed, the USL would need a lucrative media-rights deal, strong ownership, and likely local support for stadium funding in its eventual markets.

MLS is entering the third season of its 10-year, $2.5 billion media-rights deal with Apple. The NWSL is entering the second season of four-year, $240 million deals with Amazon, CBS, ESPN, and Scripps Sports. The USL Super League has a streaming deal with Peacock, but its value is unknown.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Brewers Fans Take Over Tampa for Game 3

Milwaukee fans are making their presence felt in Florida.

World Series Game 1 Gets Eye-Popping Local Ratings

Milwaukee generated the best local Game 1 audience in seven years.

WNBA Moves Finals Game to Midday to Play in NBA Arena

The series is tied at 2 entering Game 5 on Monday.
Aug 20, 2026; Westfield, Indiana, USA; Dustin Johnson tees off on hole four during the first round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills.

LIV Golf Hangs On by a Thread As Clock Ticks on Future

A Sunday deadline for players to commit has passed.
podcast thumbnail mobile
Front Office Sports Today

10/26/26 – NFL Weighs Hurts Review, Brewers Ticket Records, WNBA Finals Venue Chaos

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 24, 2026 LIV Golf CEO Scott O'Neil at the course ahead of the second round

LIV Execs Paid Millions During PIF’s Funding Exit, per Court Docs

LIV CEO Scott O’Neil received a $6.375 million “retention payment” on June 24.
October 25, 2026

NFL Plays Its Paris Game Without Delay or Incident

The Steelers beat the Saints at the Stade de France.
Oct 21, 2026; Los Angeles, California, USA; A net with the NBA season tip-off logo during the game between the Los Angeles Lakers and the Golden State Warriors at Crypto.com Arena. Mandatory Credit:
October 26, 2026

NBA Tips Off Prediction-Market Era With Kalshi, Polymarket

DraftKings is also expanding its NBA deal to include prediction markets.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
October 25, 2026

Site for Game 6 of WNBA Finals Still Up in Air

The series is guaranteed to go at least six games.
October 25, 2026

NFL, Union Open Discussions on Joint Jalen Hurts Investigation

The CBA allows for a four-month process.
October 24, 2026

NFL’s Paris Game Kicks Off Despite Saturday Protests

The Saints and Steelers played at Stade de France in Paris.
October 24, 2026

MLB Labor Talks: Why Both Sides Still Believe a Deal Is Possible

Regular bargaining is continuing even as philosophical divides remain.