• Loading stock data...
Tuesday, December 30, 2025

A Rival Upstart Looks to Challenge Major League Soccer’s Top Dog Status

Major League Soccer has no top-flight competition in the U.S. That could change, as the United Soccer League looks to enter the party.

Kelvin Kuo-Imagn Images

The 2025 Major League Soccer regular season begins Feb. 22 when Lionel Messi and Inter Miami face New York City FC to kick off a 13-game opening-day slate. 

But on Thursday, plans were revealed for a new rival league that aims to reshape the highest level of professional soccer in the U.S.

The United Soccer League announced intentions to launch a Division I men’s professional league in 2027. Currently, MLS is the only league in the country with top-tier sanctioning from U.S. Soccer. The USL operates the Division II USL Championship (24 clubs) and Division III USL League One (14 clubs).

For D-I status, U.S. Soccer requires a league to have at least 12 teams spread out across the Eastern, Central, and Pacific time zones, with 75% of clubs in metropolitan markets that have a population of 1 million, and stadium capacities of at least 15,000.

The USL did not say which cities it intends to launch D-I teams in, but several USL Championship clubs leveling up would make sense, like those in Detroit, Indianapolis, Las Vegas, Louisville, Raleigh, Phoenix, Pittsburgh, Sacramento, San Antonio, and Tampa—none of which currently have MLS teams.

The USL’s announcement did not include any mention of MLS, which is expanding to 30 franchises this year with the launch of San Diego FC. MLS has yet to make any official comment on the USL announcement.

Second Act

This aggressive move from the USL follows last year’s launch of the USL Super League, a new women’s competition that was awarded D-I sanctioning alongside the National Women’s Soccer League. The debut USL Super League season began with eight clubs in August and runs until May. The 2025 NWSL season will run from March through November.

On the men’s side, having a D-I league could allow the USL to implement promotion and relegation, a practice common in global soccer but something MLS has never done. However, sustaining long-term promotion and relegation could be difficult, given U.S. Soccer’s sanctioning requirements.

To succeed, the USL would need a lucrative media-rights deal, strong ownership, and likely local support for stadium funding in its eventual markets.

MLS is entering the third season of its 10-year, $2.5 billion media-rights deal with Apple. The NWSL is entering the second season of four-year, $240 million deals with Amazon, CBS, ESPN, and Scripps Sports. The USL Super League has a streaming deal with Peacock, but its value is unknown.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

ESPN Employee Didn’t Violate Rules in $1 Million DraftKings Win

ESPN researcher Mackenzie Kraemer didn’t break company rules, a source told FOS.
Dec 29, 2025; Waco, Texas, USA; Baylor Bears center James Nnaji (46) during warmups before the game against the Arlington Baptist Patriots at Paul and Alejandra Foster Pavilion.

Coaches ‘Just Want to Know the Rules’ on NCAA Eligibility Chaos

College coaches blasted the NCAA after revealing its recent eligibility stance.
Hockey: PWHL-Boston at Toronto

Emerging Women’s Sports Leagues Kept Expanding in 2025

Beyond the WNBA and NWSL, women’s sports kept growing.
exclusive

Gooch Getting LIV Extension, but Ownership Stake Unresolved

Gooch is becoming the new captain of the Smash GC team.

Featured Today

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.

Black Monday Nears: Several NFL Coaches Face Uncertainty

Several NFL head coaches are increasingly on the hot seat.
December 30, 2025

NHL Playoff Race: Why Almost Every Team Is Still in the Hunt

Only five teams in the league have a points percentage below .500.
Dec 27, 2025; Inglewood, California, USA; Los Angeles Chargers quarterback Justin Herbert (10) throws a touchdown pass against the Houston Texans during the second half at SoFi Stadium.
December 30, 2025

NFL Playoff Seeding Questions Back in Spotlight As Week 18 Looms

Fighting for playoff seeding is important to every team.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
December 30, 2025

The Legal Scandals That Plagued the NBA in 2025

The NBA and players faced federal indictments, lawsuits, and other off-court drama.
December 29, 2025

How a Famed Golf Course Architect Designs Holes for Tiger’s TGL

Gil Hanse is designing multiple holes for Season 2 of TGL.
Jul 1, 2025; New York City, New York, USA; A general view out side of Citi Field. The game between the New York Mets and the Milwaukee Brewers was postponed due to impending weather.
December 29, 2025

Can the Mets Avoid 2025’s Spectacular Failure?

The team lost its four longest-tenured players in the offseason.
Dec 28, 2025; Santa Clara, California, USA; San Francisco 49ers wide receiver Jauan Jennings (15) celebrate after scoring a touchdown against the Chicago Bears in the second half at Levi's Stadium.
December 29, 2025

NFL’s Week 18 Should Be a Ratings Win for Networks

The NFL remains nimble with its Week 18 scheduling.