• Loading stock data...
Friday, March 13, 2026

A Rival Upstart Looks to Challenge Major League Soccer’s Top Dog Status

Major League Soccer has no top-flight competition in the U.S. That could change, as the United Soccer League looks to enter the party.

Kelvin Kuo-Imagn Images

The 2025 Major League Soccer regular season begins Feb. 22 when Lionel Messi and Inter Miami face New York City FC to kick off a 13-game opening-day slate. 

But on Thursday, plans were revealed for a new rival league that aims to reshape the highest level of professional soccer in the U.S.

The United Soccer League announced intentions to launch a Division I men’s professional league in 2027. Currently, MLS is the only league in the country with top-tier sanctioning from U.S. Soccer. The USL operates the Division II USL Championship (24 clubs) and Division III USL League One (14 clubs).

For D-I status, U.S. Soccer requires a league to have at least 12 teams spread out across the Eastern, Central, and Pacific time zones, with 75% of clubs in metropolitan markets that have a population of 1 million, and stadium capacities of at least 15,000.

The USL did not say which cities it intends to launch D-I teams in, but several USL Championship clubs leveling up would make sense, like those in Detroit, Indianapolis, Las Vegas, Louisville, Raleigh, Phoenix, Pittsburgh, Sacramento, San Antonio, and Tampa—none of which currently have MLS teams.

The USL’s announcement did not include any mention of MLS, which is expanding to 30 franchises this year with the launch of San Diego FC. MLS has yet to make any official comment on the USL announcement.

Second Act

This aggressive move from the USL follows last year’s launch of the USL Super League, a new women’s competition that was awarded D-I sanctioning alongside the National Women’s Soccer League. The debut USL Super League season began with eight clubs in August and runs until May. The 2025 NWSL season will run from March through November.

On the men’s side, having a D-I league could allow the USL to implement promotion and relegation, a practice common in global soccer but something MLS has never done. However, sustaining long-term promotion and relegation could be difficult, given U.S. Soccer’s sanctioning requirements.

To succeed, the USL would need a lucrative media-rights deal, strong ownership, and likely local support for stadium funding in its eventual markets.

MLS is entering the third season of its 10-year, $2.5 billion media-rights deal with Apple. The NWSL is entering the second season of four-year, $240 million deals with Amazon, CBS, ESPN, and Scripps Sports. The USL Super League has a streaming deal with Peacock, but its value is unknown.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 10, 2026; Miami, Florida, USA; Miami Heat center Bam Adebayo (13) dunks against the Washington Wizards during the second half at Kaseya Center.

Bam Adebayo’s 83-Point Game Sparks Collector Frenzy

“A performance like this instantly becomes part of NBA history.”
Mario Ho

How a 30-Year-Old Became Part Owner of the Celtics

Mario Ho has his eye on expanding the Celtics’ footprint in China.

Iran Men’s Soccer Team Rebukes Trump Over World Cup Safety Post

Trump suggested the U.S. couldn’t protect the players at the World Cup.
Sep 16, 2025; Seattle, Washington, USA; Seattle Storm forward Nneka Ogwumike (3) shoots the ball against Las Vegas Aces center A'ja Wilson (22) during the first half in game two of round one for the 2025 WNBA Playoffs at Climate Pledge Arena. Mandatory Credit: Stephen Brashear-Imagn Images

WNBA CBA Talks Drag Late Into Night 3 With No Deal

Negotiations have lasted more than 30 hours over the last three days.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.

Why the NFL’s 2026 Schedule Could Look Very Different

The upcoming slate will feature even more standalone games.
March 12, 2026

NWSL Enters Pivotal Season With Expansion, World Cup Boost

Commissioner Jessica Berman says the league expects to break records in 2026.
A cup flag flies on on the seventh green during the first round of The Players Championship PGA golf tournament at TPC Sawgrass, Thursday, March 12, 2026, in Ponte Vedra Beach, Fla.
March 12, 2026

PGA Tour on Prediction Markets: It’s ‘Complicated’

The PGA Tour does not allow prediction market deals yet.
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
March 12, 2026

U.S., WBC Heavyweights Advance With Big TV Weekend Looming

Record viewership is already arriving as the tournament favorites all advance.
March 11, 2026

WNBA, WNBPA Talks Push Late Into Second Night—No Deal Yet

Players left the meeting at midnight Wednesday; no deal had been reached.
March 11, 2026

NFL Free Agency Opens As Raiders Untangle Crosby Trade Mess

Another run of player deals marks the beginning of the new league year.
Feb 3, 2026; Dallas, Texas, USA; Boston Celtics guard Jaylen Brown (7) reacts against the Dallas Mavericks during the first quarter at American Airlines Center. Mandatory Credit: Kevin Jairaj-Imagn Images
March 11, 2026

Significant Fine Looms After Jaylen Brown Ejection

Brown was ejected after picking up a pair of technicals on Tuesday.