Wednesday September 27, 2023
The Best Employers in Sports Survey is Now Open!

A Look at the Charleston RiverDogs’ ‘Legalize Marinara’ Night

Front Office Sports Today

Writer’s Strike End a Boon for Sports Networks, Agencies

We delve into the potential long-term impact of the five-month strike.
Listen Now
September 26, 2023 | Podcast
Copy Link
Link Copied
Link Copied

On the day some people celebrate a certain substance, the RiverDogs pulled a quick one with ‘Legalize Marinara’ night.

The Charleston RiverDogs hosted one of the tastiest promotions of the year with their ‘Legalize Marinara’ night on April 20th. Photo Courtesy of the Charleston RiverDogs.

When it comes to promotions in Minor League Baseball, no topic is safe. Such was the case on April 20, as the Charleston RiverDogs took on the Asheville Tourists. On the day some people celebrate a certain substance, the RiverDogs pulled a quick one with ‘Legalize Marinara’ night.

Nate Kurant, the RiverDogs’ Director of Promotions, said the promotion was a collaborative effort from the entire staff with multiple brainstorming sessions, meetings and casual conversations.

“Obviously, the awareness of the 4/20 date and what it means to certain people was part of the gag. However, the idea, like marinara, was organic,” said Kurant.

These efforts led to a night full of saucy games and a happy crowd.

Events for the night included: Bobbing for Meatballs, Father/Son Trivia that resulted in the sons winning and the dads getting marinara sauce poured on their heads, a Lady and the Tramp Kiss Cam and a game of Dizzy Bat that finished with marinara chugging.

According to Kurant, the tastiest contest was “Name that Food Item.” For this game, the staff put marinara sauce on various concessions items and blindfolded contestants had to guess what they were eating.

“You haven’t lived until you’ve had a vanilla milkshake with marinara mixed in!”

To really bring the night together, the RiverDogs handed out bags of oregano to the first 500 fans while a German Shepard and a staff member dressed in all black stood next to the table.

On the concourse, they placed a mountain of marinara for visual setting and photo opportunity and hired a local artist to paint murals using marinara.

There were even protestors holding signs that read “LEGALIZE MARINARA” and “GIVE SAUCE A CHANCE.”

And don’t think the fun stopped while the game was going on. One lucky intern had the honor of sitting in a kiddie pool behind home plate full of marinara. Whenever the team scored, a 108-ounce can of marinara was poured on his head. The RiverDogs won 4–3 that night.

When asked what the community thought of the promotion, Kurant said reactions were positive.

“The community reaction was largely positive. We got hundreds of first-hand impressions on social media leading up to the game and, once everyone was at the game, the reaction was even more positive. People saw the humor and enjoyed being a part of something fun.”

No word on whether or not marinara sales have increased since the promotion.

Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

Copy Link
Link Copied
Link Copied

What to Read


Savannah Bananas Break All The Rules To Hit The Mainstream

Team concludes 2023 tour with even-bigger plans for next year

Rob Manfred Gets Extension Amid MLB's Resurgence

Current MLB commissioner to stay in place until at least January 2029
A young fan holds a sign for Julio Rodriguez during the 2023 MLB Home Run Derby.

MLB Median Ticket Buyer Down to 43 Years Old

Games are shorter and higher scoring thanks to new rules.
Toronto Blue Jays first baseman Vladimir Guerrero Jr. before the 2023 MLB Home Run Derby.

MLB Home Run Derby Draws Lowest Viewership in Five Years

The 2023 Derby averaged 6.11 million viewers across ESPN and ESPN2.
podcast thumbnail mobile
Front Office Sports Today

Writer’s Strike End a Boon for Sports Networks, Agencies


Featured Today

NFL's Swift Mania Starting To Show Impact Through Merch Sales, Viewership

Taylor Swift stole the NFL's spotlight by attending Sunday's Chiefs game.
First Take vs. FS1
September 26, 2023

Sharpe: 'First Take' Would Still Beat 'Undisputed' Without Stephen A.

Even if Smith leaves, Sharpe said he will still beat Skip Bayless in the ratings.
September 25, 2023

Oakland-MLB Relationship Devolves Into Next-Level Toxicity

Commissioner, mayor have very different accounts of July meeting
Jacksonville Jaguars Team President Mark Lamping addressed community members at Strings Sports Brewery on Main Street for the first of 14 planned town hall sessions to present the team's plans for the new "stadium of the future" complex and address the public concerns.
September 25, 2023

Jacksonville Jaguars President Walks Back Stadium ‘Threat’

"Viewing those comments as a threat to leave Jacksonville isn't correct."


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Drew Brees smiling while wearing hat

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.
September 16, 2022

NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf

The former Chicago Bull is part of LIV's celebrity marketing campaign.
al michaels and kirk hergstreit
September 15, 2022

Amazon's Advertising Blitz Ahead Of First 'Thursday Night Football'

'Thursday Night Football' has launched massive marketing takeover ahead of Chiefs-Chargers.
June 21, 2022

NBA Finals Broke Records on Social Media

The NBA closed out the season with a bang on social media, eclipsing 2 billion video plays for a 19% increase over last year.
June 21, 2022

Gallo Winery Could Be New Player For Super Bowl Spots

Anheuser-Busch is giving up Super Bowl alcohol exclusivity for first in decades. NFL sponsor E. & J. Gallo Winery might step up with own commercials in the Big Game.
June 13, 2022

NBA's Latest Floating Court Hits London's River Thames

Hennessy continued their global initiative with the NBA by creating a floating court in the River Thames.
June 13, 2022

Steph Curry Is NBA's Social Media King

Steph Curry isn't only dominating on the court, he's become the king of the NBA's social and digital push.
June 7, 2022

The NBA Continues to Dominate the Social Media Space

The NBA seemingly capitalizes in the digital and social space more than most leagues. Here's some of the data from the Finals.