Thursday, September 17, 2026

CFP Sees 9% Viewership Increase Despite National Championship Flop

  • The national championship drew fewer viewers than any since the BCS era began in 1999.
  • Thanks to the semifinals, viewership of the CFP as a whole was up an average of 9% overall.
Mark J. Rebilas-USA TODAY Sports

Viewership for this year’s College Football Playoff was up an average of 9% overall compared with last year despite a historic flop from the National Championship game, ESPN announced. 

Monday night’s blowout between Georgia and TCU drew an abysmal 17.2 million viewers across networks —  fewer than any championship matchup since the BCS era began. Last year’s battle between Alabama and Georgia drew five million more.

Even a new innovative broadcast featuring Pat McAfee on ESPN2 couldn’t hold the attention of fans wholly uninterested in watching TCU get annihilated by the Bulldogs — a beatdown that began within minutes of kickoff.  

The National Championship also drew fewer viewers than both semifinal games, which ESPN is touting as their saving grace for this year’s CFP.

The Peach and Fiesta Bowls drew an average of 21.7 million viewers in total, 28% more than last year and higher than any semifinal pair over the previous five years.

Georgia Bulldogs

Georgia’s Back-to-Back Titles Spark Talk of a Dynasty

The Bulldogs gave Kirby Smart a 10-year, $112M extension last offseason.
January 9, 2023
  • The Peach Bowl between Georgia and Ohio State garnered an average of 22.1 million viewers and peaked at 23.9 million.
  • The Fiesta Bowl between TCU and Michigan averaged 21.4 million viewers and peaked at 26.4 million.

This marks the second-to-last four-game CFP matchup in history. The new 12-team playoff format will begin in 2024.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Blocks Teams From Signing ex-LSU Players

Dae’Quan Wright’s agent says the tight end is exploring his legal options.
Jay Williams Asset Class Front Office Sports
Exclusive

Jay Williams: ‘We All Participated’ in Cash Payments Before NIL

Williams said the payments came in “duffel bags” during the playful exchange.
Texas Longhorns quarterback Arch Manning (16) looks to throw over Ohio State Buckeyes linebacker Payton Pierce (26) during the NCAA football game at Darrell K Royal–Texas Memorial Stadium in Austin, Texas on Sept. 12, 2026. Texas won 24-23.

CFB Viewership Off to Hot Start After Texas–Ohio State Thriller

ABC averaged nearly 14 million viewers Saturday night.

Senators Stage Effort to Pass the Protect College Sports Act

An opposition coalition has formed to block the bill.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Ndamukong Suh & Jay Williams on the Business of Life After Sports

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Oct 2, 2025; Inglewood, California, USA; Los Angeles Rams mascot Rampage (center) visits Ryan Fitzpatrick (left) and Andrew Whitworth on the Prime Thursday Night Football set at SoFi Stadium. Mandatory Credit: Kirby Lee-Imagn Images

Why Fitzpatrick and Whitworth Won’t Trade Studio for the Booth

The Prime Video analysts also weighed in on the Rams’ Week 1 loss.
Dec 25, 2025; Kansas City, Missouri, USA; General view of the Amazon Prime Thursday Night Football logo at GEHA Field at Arrowhead Stadium.
September 16, 2026

Amazon’s Bills-Lions Game Shows Established NFL Presence

The streamer will begin the season with the new Highmark Stadium opening.
Jun 24, 2024; Eugene, OR, USA; NBC Sports broadcaster Mike Tirico during the US Olympic Team Trials at Hayward Field. Mandatory Credit: Kirby Lee-USA TODAY Sports
September 16, 2026

Tirico Addresses Michael Jordan’s NBC Exit, Hopeful He’ll Return

Jordan served as a “special contributor” for NBC last season.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 15, 2026

ABC Draws Record 3.2M Viewers for US Open Men’s Final

Alexander Zverev defeated Ben Shelton to claim his second Grand Slam title.
September 14, 2026

Stephen A. Smith: McAfee Has a ‘Different Set of Rules’ at ESPN

Smith signed a nine-figure contract with ESPN last year.
Sep 11, 2026; Melbourne, AUS; San Francisco 49ers wide receiver Mike Evans (5) makes a touchdown catch over Los Angeles Rams cornerback Jaylen Watson (35) in the second half at Melbourne Cricket Ground. Mandatory Credit: Kirby Lee-Imagn Images
September 14, 2026

Netflix’s Australia Game Ties YouTube’s NFL Numbers From Brazil

The subscription streaming service posted an increase in global viewership.
Oct 1, 2023; Houston, Texas, USA; Former Houston Texans JJ Watt speaks to the fans during his Ring Of Honor Ceremony at halftime during the game between the Texans and Pittsburgh Steelers at NRG Stadium. Mandatory Credit: Thomas Shea-USA TODAY Sports
Opinion
September 14, 2026

J.J. Watt Wasn’t Better Than Tony Romo—but He Was Good Enough

Watt will remain with CBS’s top team for at least two more weeks.