Thursday, July 16, 2026

CFP Sees 9% Viewership Increase Despite National Championship Flop

  • The national championship drew fewer viewers than any since the BCS era began in 1999.
  • Thanks to the semifinals, viewership of the CFP as a whole was up an average of 9% overall.
Mark J. Rebilas-USA TODAY Sports

Viewership for this year’s College Football Playoff was up an average of 9% overall compared with last year despite a historic flop from the National Championship game, ESPN announced. 

Monday night’s blowout between Georgia and TCU drew an abysmal 17.2 million viewers across networks —  fewer than any championship matchup since the BCS era began. Last year’s battle between Alabama and Georgia drew five million more.

Even a new innovative broadcast featuring Pat McAfee on ESPN2 couldn’t hold the attention of fans wholly uninterested in watching TCU get annihilated by the Bulldogs — a beatdown that began within minutes of kickoff.  

The National Championship also drew fewer viewers than both semifinal games, which ESPN is touting as their saving grace for this year’s CFP.

The Peach and Fiesta Bowls drew an average of 21.7 million viewers in total, 28% more than last year and higher than any semifinal pair over the previous five years.

Georgia Bulldogs

Georgia’s Back-to-Back Titles Spark Talk of a Dynasty

The Bulldogs gave Kirby Smart a 10-year, $112M extension last offseason.
January 9, 2023
  • The Peach Bowl between Georgia and Ohio State garnered an average of 22.1 million viewers and peaked at 23.9 million.
  • The Fiesta Bowl between TCU and Michigan averaged 21.4 million viewers and peaked at 26.4 million.

This marks the second-to-last four-game CFP matchup in history. The new 12-team playoff format will begin in 2024.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Michigan athletic director Warde Manuel speaks before the Frozen Four semifinals at T-Mobile Arena in Las Vegas on Thursday, April 9, 2026

Michigan Leaders Received Reports of Moore’s Affair

Former Michigan football coach Sherrone Moore was fired last December.

The Most Powerful Lawyer in Sports Is Representing Paramount

Kessler is defending Paramount’s merger with WBD against antitrust claims.
May 4, 2017; Columbus, OH, USA; The BYU Cougars against the Long Beach State 49ers at St. John Arena. Mandatory Credit: Joe Maiorana-USA TODAY Sports

Why Stephen F. Austin Volleyball Players Are Suing Their School

Both players were cut from the team following the 2025–26 season.
podcast thumbnail mobile
Front Office Sports Today

7/16/26 – World Cup Final Set, Kawhi Probe, FanDuel VIP Scandal Deepens

0:00

Featured Today

Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Jul 11, 2026; Las Vegas, Nevada, USA; Conor McGregor (right) attempts a flying kick at the start of his fight against Max Holloway during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images TPX IMAGES OF THE DAY

McGregor Return Draws Nearly 16 Million Viewers on Paramount+

UFC 329 trailed Freedom 250 in total and average viewership.
2026 ESPY Awards New York Knicks
July 16, 2026

5 Takeaways From the 2026 ESPY Awards

The annual ESPN awards show returned to New York this year.
Nate Burleson Front Office Sports
July 16, 2026

Nate Burleson: ‘I’d Gladly Take a Pay Cut’ for CBS to Hire Travis Kelce

Burleson also had high praise for CBS’s hiring of Russell Wilson.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Adam Friedland
July 15, 2026

How the World Cup Turned Adam Friedland Into a Sports Pundit

The comedian says he’ll continue to create sports content post–World Cup.
Former NFL Coache Jon Gruden have a laugh while attending an NFL training camp session ten at the Miller Electric Center, Tuesday, Aug. 5, 2025, in Jacksonville, Fla. [Doug Engle/Florida Times-Union]
July 15, 2026

Can Jon Gruden Reinvent Himself on Play-by-Play?

Gruden will reportedly call a Buccaneers’ preseason game next month.
PHILADELPHIA, PENNSYLVANIA- JULY 13: during the Home Run Derby at Citizens Bank Park on July 13, 2026 in Philadelphia, Pennsylvania. (Photo by Heather Barry / Netflix)
Opinion
July 14, 2026

Netflix Bounces Back With Home Run Derby Debut

After its panned coverage of Opening Night, Netflix focused on the field.
John Smoltz acknowledges the crowd during the introduction of returning inductees at the National Baseball Hall of Fame's 2024 induction ceremony Sunday, July 21, 2024, at the Clark Sports Center in Cooperstown, New York.
July 14, 2026

John Smoltz: MLB All-Star Game Is ‘Absolutely’ Still the Best

The Hall of Fame pitcher will call the Midsummer Classic for Fox.