... ...
Thursday, September 17, 2026

CFP Sees 9% Viewership Increase Despite National Championship Flop

  • The national championship drew fewer viewers than any since the BCS era began in 1999.
  • Thanks to the semifinals, viewership of the CFP as a whole was up an average of 9% overall.
Mark J. Rebilas-USA TODAY Sports

Viewership for this year’s College Football Playoff was up an average of 9% overall compared with last year despite a historic flop from the National Championship game, ESPN announced. 

Monday night’s blowout between Georgia and TCU drew an abysmal 17.2 million viewers across networks —  fewer than any championship matchup since the BCS era began. Last year’s battle between Alabama and Georgia drew five million more.

Even a new innovative broadcast featuring Pat McAfee on ESPN2 couldn’t hold the attention of fans wholly uninterested in watching TCU get annihilated by the Bulldogs — a beatdown that began within minutes of kickoff.  

The National Championship also drew fewer viewers than both semifinal games, which ESPN is touting as their saving grace for this year’s CFP.

The Peach and Fiesta Bowls drew an average of 21.7 million viewers in total, 28% more than last year and higher than any semifinal pair over the previous five years.

Georgia Bulldogs

Georgia’s Back-to-Back Titles Spark Talk of a Dynasty

The Bulldogs gave Kirby Smart a 10-year, $112M extension last offseason.
January 9, 2023
  • The Peach Bowl between Georgia and Ohio State garnered an average of 22.1 million viewers and peaked at 23.9 million.
  • The Fiesta Bowl between TCU and Michigan averaged 21.4 million viewers and peaked at 26.4 million.

This marks the second-to-last four-game CFP matchup in history. The new 12-team playoff format will begin in 2024.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Hawkeye and Oregon fans gather for FOX’s Big Noon Kickoff Nov. 8, 2025 in front of the Old Capitol Building on the University of Iowa Campus in Iowa City, Iowa.

College Football’s London Debut Brings Big Opportunity for Fox

Kansas and Arizona State are facing off at Wembley Stadium.
Landry Kiffin/Fifth Year

Lane Kiffin’s Daughter Seizes CFB Spotlight With Clothing Venture

“Having a family involved in college sports helps from a marketing perspective.”

Florida Senators Oppose College Sports Bill Due to Miami, FSU Ambitions

The Protect College Sports Act is moving through the Senate.
Sam Leavitt LSU

Sam Leavitt’s Injury Tag Sparks Skepticism Ahead of LSU–Ole Miss

Lane Kiffin has previously faced criticism for his handling of injury reports.
podcast thumbnail mobile
Front Office Sports Today

9/17/26 – CFB Ratings Surge, Joe Buck’s $108M Deal, Knicks Ticket Shock

0:00

Featured Today

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are foregoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
Brian Windhorst ESPN

Brian Windhorst Discusses Global Podcast Tour, LeBron’s Fanatics Deal

Windhorst also discussed the Clippers’ punishment and LeBron’s potential commute.
Mike Tomlin NBC Sports
Opinion
September 17, 2026

Sports Media Winners and Losers From the Start of Football Season

There were plenty of sports media happenings across college and the NFL.
Sep 11, 2026; Melbourne, AUS; San Francisco 49ers quarterback Brock Purdy (13) rushes the ball in the second half against the Los Angeles Rams at Melbourne Cricket Ground. Mandatory Credit: Kirby Lee-Imagn Images
September 17, 2026

NFL Week 1 Ratings Fall 13% Despite New Broadcast Schedule

The league saw a surprisingly sharp drop in viewership.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Oct 2, 2025; Inglewood, California, USA; Los Angeles Rams mascot Rampage (center) visits Ryan Fitzpatrick (left) and Andrew Whitworth on the Prime Thursday Night Football set at SoFi Stadium. Mandatory Credit: Kirby Lee-Imagn Images
September 16, 2026

Why Fitzpatrick and Whitworth Won’t Trade Studio for the Booth

The Prime Video analysts also weighed in on the Rams’ Week 1 loss.
Jun 24, 2024; Eugene, OR, USA; NBC Sports broadcaster Mike Tirico during the US Olympic Team Trials at Hayward Field. Mandatory Credit: Kirby Lee-USA TODAY Sports
September 16, 2026

Tirico Addresses Michael Jordan’s NBC Exit, Hopeful He’ll Return

Jordan served as a “special contributor” for NBC last season.
Dec 25, 2025; Kansas City, Missouri, USA; General view of the Amazon Prime Thursday Night Football logo at GEHA Field at Arrowhead Stadium.
September 16, 2026

Amazon’s Bills-Lions Game Shows Established NFL Presence

The streamer will begin the season with the new Highmark Stadium opening.
September 15, 2026

ABC Draws Record 3.2M Viewers for US Open Men’s Final

Alexander Zverev defeated Ben Shelton to claim his second Grand Slam title.