\r\n\r\nLearn how FTX has positioned itself as one of the leaders in the sports and crypto landscape by partnering with various sports properties including arenas, leagues, traditional sports teams, esports, and more. The conversation will include discussions of:\r\n\r\n\r\n\r\n\r\n\r\n \tHow FTX evaluates partnership opportunities\r\n \tWhere they see the greatest opportunities for distribution\r\n \tHow they consider leveraging individual athlete deals\r\n \tWhat role crypto has in sports betting\r\n \tFTX’s thoughts on NFTs\r\n \tAnd more!\r\n\r\n","speakers_0_name":"Liam Killingstad","speakers_0_role":"Head of Front Office Sports Insights","speakers_0_company":"","speakers_0_photo":58155,"speakers_1_name":"Sina Nader","speakers_1_role":"Head of Partnerships","speakers_1_company":"FTX US","speakers_1_photo":58216,"speakers":2,"pre_logo_text":"","no_form":0,"no_form_content":"","no_form_button_text":"","no_form_button_url":"","hide_details_link":0,"hide_time":0,"about_this_convo_title":"","additional_content":"","event_sections":"","is_future_of_sports_event":0,"hero_layout":"default","btn_text":"","logo_dark":"","logo_light":"","logo_options_custom_logo_size":0,"logo_options":"","sponsors":"","gallery":"","pricing":"","event_location_media":"image","event_location_address":"","event_location_image":"","card_image":121305}},"postID":70491,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\nJoin us on Thursday, October 28th at 1 p.m. ET as Liam Killingstad of Front Office Sorts Insights sits down with Sina Nader, Head of Partnerships for FTX US to discuss how crypto companies are leveraging sports to build brand awareness and continue to grow their business in the U.S. market.\r\n\r\n\r\n\r\n\r\n\r\nLearn how FTX has positioned itself as one of the leaders in the sports and crypto landscape by partnering with various sports properties including arenas, leagues, traditional sports teams, esports, and more. The conversation will include discussions of:\r\n\r\n\r\n\r\n\r\n\r\n \tHow FTX evaluates partnership opportunities\r\n \tWhere they see the greatest opportunities for distribution\r\n \tHow they consider leveraging individual athlete deals\r\n \tWhat role crypto has in sports betting\r\n \tFTX’s thoughts on NFTs\r\n \tAnd more!\r\n\r\n","speakers_0_name":"Liam Killingstad","speakers_0_role":"Head of Front Office Sports Insights","speakers_0_company":"","speakers_0_photo":58155,"speakers_1_name":"Sina Nader","speakers_1_role":"Head of Partnerships","speakers_1_company":"FTX US","speakers_1_photo":58216,"speakers":2,"pre_logo_text":"","no_form":0,"no_form_content":"","no_form_button_text":"","no_form_button_url":"","hide_details_link":0,"hide_time":0,"about_this_convo_title":"","additional_content":"","event_sections":"","is_future_of_sports_event":0,"hero_layout":"default","btn_text":"","logo_dark":"","logo_light":"","logo_options_custom_logo_size":0,"logo_options":"","sponsors":"","gallery":"","pricing":"","event_location_media":"image","event_location_address":"","event_location_image":"","card_image":121305}},"postID":70491,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\nOver the course of 2021, we have seen an explosion in the mainstream adoption of cryptocurrencies, NFTs, and blockchain technology.\r\n\r\n\r\n\r\n\r\n\r\nJoin us on Thursday, October 28th at 1 p.m. ET as Liam Killingstad of Front Office Sorts Insights sits down with Sina Nader, Head of Partnerships for FTX US to discuss how crypto companies are leveraging sports to build brand awareness and continue to grow their business in the U.S. market.\r\n\r\n\r\n\r\n\r\n\r\nLearn how FTX has positioned itself as one of the leaders in the sports and crypto landscape by partnering with various sports properties including arenas, leagues, traditional sports teams, esports, and more. The conversation will include discussions of:\r\n\r\n\r\n\r\n\r\n\r\n \tHow FTX evaluates partnership opportunities\r\n \tWhere they see the greatest opportunities for distribution\r\n \tHow they consider leveraging individual athlete deals\r\n \tWhat role crypto has in sports betting\r\n \tFTX’s thoughts on NFTs\r\n \tAnd more!\r\n\r\n","speakers_0_name":"Liam Killingstad","speakers_0_role":"Head of Front Office Sports Insights","speakers_0_company":"","speakers_0_photo":58155,"speakers_1_name":"Sina Nader","speakers_1_role":"Head of Partnerships","speakers_1_company":"FTX US","speakers_1_photo":58216,"speakers":2,"pre_logo_text":"","no_form":0,"no_form_content":"","no_form_button_text":"","no_form_button_url":"","hide_details_link":0,"hide_time":0,"about_this_convo_title":"","additional_content":"","event_sections":"","is_future_of_sports_event":0,"hero_layout":"default","btn_text":"","logo_dark":"","logo_light":"","logo_options_custom_logo_size":0,"logo_options":"","sponsors":"","gallery":"","pricing":"","event_location_media":"image","event_location_address":"","event_location_image":"","card_image":121305}},"postID":70491,"postFormat":"standard"}; dataLayer.push( dataLayer_content );

How FTX is Leveraging Sports

July 12, 2025 | 2:01 AM EDT
How FTX has positioned itself as one of the leaders in the sports and crypto landscape.
Watch now

About The Event

Over the course of 2021, we have seen an explosion in the mainstream adoption of cryptocurrencies, NFTs, and blockchain technology.

Join us on Thursday, October 28th at 1 p.m. ET as Liam Killingstad of Front Office Sorts Insights sits down with Sina Nader, Head of Partnerships for FTX US to discuss how crypto companies are leveraging sports to build brand awareness and continue to grow their business in the U.S. market.

Learn how FTX has positioned itself as one of the leaders in the sports and crypto landscape by partnering with various sports properties including arenas, leagues, traditional sports teams, esports, and more. The conversation will include discussions of:

  • How FTX evaluates partnership opportunities
  • Where they see the greatest opportunities for distribution
  • How they consider leveraging individual athlete deals
  • What role crypto has in sports betting
  • FTX’s thoughts on NFTs
  • And more!

Speakers

Liam Killingstad
Head of Front Office Sports Insights
Sina Nader
Head of Partnerships
FTX US

Watch now