• Loading stock data...
Wednesday, December 11, 2024
The 2024 Best Employers in Sports Award winners have been announced! See the full list of winners

Small-Market Suns Are NBA’s Best Behind Unique Blueprint

  • The Suns enter the All-Star break with an NBA-best 48-10 record and a 6.5-game lead over the Warriors.
  • GM James Jones deserves more credit for working with only the 13th-highest payroll ($136.4M).
Mark J. Rebilas-USA TODAY Sports/Design: John Regula

One year after winning the Western Conference, the Phoenix Suns were projected to win 51.5 games.

Entering the All-Star break, Phoenix owns an NBA-best 48-10 record and is running away with the West, holding a 6.5-game advantage over the Golden State Warriors. 

In an era where Big Threes and superteams dominate the headlines, GM James Jones deserves more credit for working with only the 13th-highest payroll ($136.4M), trusting last season’s role players to continue to complement Chris Paul and Devin Booker.

  • Phoenix re-signed Paul (four years, $120M) and DPOY candidate Mikal Bridges (four years, $90M).
  • Jones also brought back Cameron Payne (three years, $19M), Frank Kaminsky (one-year, $2.1M), and Abdel Nader (three years, $4.1M).
  • He made a deadline trade for Torrey Craig ($4.9M), who was part of last year’s Finals run.

Jones — the reigning Executive of the Year, and three-time champion as a player — signed his own multiyear deal in January in the midst of an 11-game win streak.

He did take one major risk, however: He didn’t offer star center Deandre Ayton the rookie extension this past offseason (five years, $172 million) — he’ll become an RFA this summer.

But the Suns are clearly the best team with 24 games remaining and only two losses since Jan. 1. They’re also now the betting favorites for the title (+425*) — and they have the fifth-easiest schedule.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WBD Secures Comcast Deal, Readies for Future Without NBA Rights

The TNT Sports parent company continues to remake itself in dramatic fashion.
Tilman Fertitta

Rockets Owner Tilman Fertitta in Line for Trump Appointment, Wants to Buy..

Fertitta had given hundreds of thousands of dollars to Trump.

NBA Cup TV Ratings Down 10% Through Group Play

The NBA has faced stiff competition from other sports.
Dec 7, 2024; Washington, District of Columbia, USA; Washington Wizards guard Jordan Poole (13) reacts after the final horn against the Denver Nuggets at Capital One Arena.

Capitals, Wizards Owner Monumental Aims to Drive ‘Downtown D.C.’s Comeback’

Monumental Sports, which owns the Wizards, is ready to anchor a D.C. comeback.

Featured Today

Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
December 2, 2024

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.

More to A’s Offseason Spending Plans Than Meets the Eye

Revenue-sharing guidelines are helping fuel the increased spending.
December 9, 2024

As Wizards Hit Historic Low, Leonsis Calls Season ‘Very Productive’

They’re on pace for one of the worst records in NBA history.
Joe Tsai
December 10, 2024

NFL Owners Set to Vote on Dolphins, Bills Stakes for Tsai, Carter,..

The deals are likely to be approved at the owners meetings in Dallas.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
December 9, 2024

Have Mets Upended New York’s Baseball Hierarchy With Soto Deal?

The National League team sheds its image as an often-lovable underdog.
December 9, 2024

McLaren F1 Team Nearly Folded in 2020. An American Exec Just Led..

An investment from MSP Sports Capital in 2020 saved McLaren.
Old Commanders logo
December 6, 2024

Commanders Plan to Bring Back Old Logo on Special Alumni Merchandise

The Commanders are bringing back their old logo in limited fashion.
Soccer
December 6, 2024

U.S. Buyers Snap Up Yet Another English Soccer Club in Sheffield United

The recently relegated club has agreed to sell to new owners.