August 17, 2021

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Roblox’s Second-Quarter Revenue Spike

Roblox/Design: Alex Brooks

Roblox, the online game creation platform, generated $454.1 million in revenue in Q2 2021 — a 127% increase compared to the same period a year ago. 

The quarter was driven by a jump in daily active users, which reached 43.2 million in the second quarter, up 29% year-over-year.

Despite the growth, Roblox missed Wall Street estimates. The company reported bookings of $665.5 million in Q2, shy of the average estimate of $683.3 million.

The latest earnings add to a busy first half of the year for Roblox: 

  • Roblox went public in March at a $41.9 billion valuation after multiple delays following scrutiny by the SEC regarding how revenue is recognized in its finances.  
  • Last month, it announced a partnership with Sony Music Entertainment to bring Sony recording artists into the Roblox metaverse. 
  • On Monday, it acquired Guilded, a company focused on building a platform to connect gaming communities. The service competes with messaging giant Discord. 

However, Roblox still has some legal issues to sift through.

The National Music Publishers’ Association, on behalf of a number of music publishers, sued Roblox for $200 million in June due to an alleged failure to compensate writers or copyright holders for songs used on the platform.

Music Remains A Priority For Fitness Companies

Equinox+/Design: Alex Brooks

Equinox Media licensed the entire Universal Music Group catalog in January, but access to the world’s largest music wasn’t enough for the parent company of SoulCycle and Equinox.

As announced earlier this month, the fitness brand has partnered with Lorde, Calvin Harris, the Jonas Brothers, and the Supremes for a new series called “Equinox+ Features.” 

  • Available on Equinox+, the initiative promotes album drops, tours, anniversaries, and other milestones through artist-themed workouts, both in-person and at-home.
  • Equinox has seen success in smaller versions of the series — like Joe Jonas participating in SoulCycle classes featuring his original music. 

As fitness companies battle it out, music has become a key component in attracting customers. Peloton, for example, has launched its own virtual music festival and partnered with Verzuz.

However, the brand also settled a lawsuit in February filed by a music industry group that sought more than $300 million in damages and ended up paying a reported $49.3 million in settlement and litigation costs.

Slate recently published a chart from the Trichordist covering companies’ payout rates for musicians.

The report revealed that Peloton pays out 3.1 cents per stream of a strong, compared to Spotify’s 0.35 cents and Apple Music’s 0.68 cents.

SPONSORED BY THNKS

Grow Your Business With Gratitude

Here’s a universal truth: Everyone (and we mean everyone) likes to feel appreciated.

But that’s not just limited to our personal lives — whether you’re prospecting clients or building your team, showing gratitude can do wonders for your business, too.

“Gratitude in Business: A Game Changer”, an article in partnership with Thnks, explores the myriad of benefits that come with business relationship building, including:

  • Creating stronger connections by breaking through the clutter
  • Increasing customer retention by engaging them at special moments
  • Enhancing professional relationships to help you stand out amongst the competition

Plus, download their ebook that just launched to learn tactics that help sales teams better establish relationships. You’ll see just how easy it is to give, get, and build appreciation with Thnks’ leading relationship-building platform.

Dream Sports Acquires Rolocule After $250M Fund Launch

Dream Sports/Design: Alex Brooks

Dream Sports has cash to spend, and on Monday it acquired Rolocule Games for an undisclosed sum.

India’s Rolocule focuses on midcore mobile games, which are short in duration and somewhat complex. The startup will be rebranded as Dream Sports Studios.

Last week, Mumbai-based Dream Sports launched Dream Capital, a $250 million venture fund focused on early stage sports, fitness, and gaming technology startups.

  • The fund plans to invest in around 20 startups over the next 12 to 24 months. 
  • Dream Capital will target companies with the potential for $100 million in annual revenue in the next five years with investments between $1 million and $100 million.
  • Dream Sports has a separate investment vehicle, Dream Sports Investments. DSI invested $50 million in cricket streaming company FanCode in May. 

In addition to funding, Dream Sports can offer startups in its network access to its user base of 125 million people.

Best known for its fantasy sports platform Dream11, Dream Sports closed a $400 million funding round in March at a valuation just south of $5 billion — nearly double the valuation it received in a $225 million funding round in September 2020.

NIL Deals Affecting More Than Superstars

Reinhold Matay-USA TODAY Sports/Design: Alex Brooks

It’s been more than a month since college athletes were first able to profit from their name, image, and likeness — and some significant money has been earned.

Alabama quarterback Bryce Young has made close to $1 million, while Hercy Miller — an incoming Tennessee State University basketball player and Master P’s son — signed a $2 million endorsement with Web Apps America.

Athlete marketing platform Opendorse shared its numbers from the first month, revealing how much the average student athlete is earning in this new era for college sports. 

  • Division I: $471 average ($210,000 peak)
  • Division II: $81 average ($750 peak)
  • Division III: $47 average ($50 peak)

Football captured 79% of the NIL market share, with men’s basketball following at 9.6% and women’s volleyball at 5.5%. 

Nearly half (46%) of the 2,500 athletes included in Opendorse’s data earned income from social media promotions, and 29% earned money from licensing their NIL rights. The rest came from signing autographs, making appearances, content creation, hosting camps, and selling products.

Last week, Utah-based Built Bar introduced an innovative twist on NIL deals when it told all 36 BYU football walk-ons that the company would pay for their tuition.

Editor’s Note: Opendorse is an FOS partner.

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Conversation Starters

Conversation Starters

  • Mercedes-EQ is expected to leave Formula E since the team hasn’t committed to next-generation car regulations.
  • DAZN’s chief executive said the platform will become “a sports destination platform” over the next 12 months by adding wagering, betting, fantasy, and commerce content to the service.
  • The Women’s Tennis Association named FanDuel its first authorized gaming operator, becoming the first women’s sport with video highlights throughout FanDuel’s digital platforms and sports books.
  • Goldin and WWE have partnered to auction off a “billion dollar bill” featuring and signed by WWE chairman and CEO Vince McMahon.

Question of the Day

Have you been on a cruise?

 Yes   No 

Monday’s Answer
48% of respondents travel for vacations two or more times per year; 32% travel one time; 20% don’t travel.

Advertise Awards Learning Events Video Shows
Written by Justin Byers, Abigail Gentrup, Owen Poindexter

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