• Loading stock data...
Thursday, January 29, 2026

Media Deals Reinforce Streaming As Future of Sports

  • Amazon Prime Video to be the home for “Thursday Night Football” for around $1 billion a year.
  • Disney+ is on track for as many as 260 million streaming subscribers by the end of 2024.
Rich Barnes-USA TODAY Sports/Design: Alex Brooks

As Disney reported its second-quarter results last week, CEO Bob Chapek dropped this gem during the earnings call: Disney+ is on track for as many as 260 million streaming subscribers by the end of 2024. 

That’s more than double its current number of streaming subscribers.

Disney also announced a deal with MLB that will keep “Sunday Night Baseball” on ESPN through 2028, which allows for simulcasts on ESPN+. 

When ESPN announced a seven-year deal with the NHL in March, it included more than 1,000 games per season streaming on ESPN+, which currently has more than 12 million subscribers.

But it’s not just Disney that’s helping fans transition from traditional TV to streaming platforms.

In March, the NFL announced its $100 billion media rights deals for the next decade,  including an exclusive streaming rights agreement with Amazon Prime Video to be the home for “Thursday Night Football” for around $1 billion a year.

The NFL’s deals with NBC, CBS, Fox, and ESPN  — which run through 2033 — also give those networks opportunities to provide access to games on their respective streaming platforms (Peacock, Paramount+, and Tubi).

Virtually all sports are accessible on streaming platforms. Some other notable deals: 

  • Disney acquired rights to LaLiga for eight years and will stream it on ESPN+.
  • Amazon, which is in discussions to acquire MGM, will stream 16 WNBA games and the Commissioner’s Cup Championship.
  • Peacock is the exclusive home to WWE in a deal worth more than $1 billion.
  • Paramount+ is home to the UEFA Champions League and is in talks to stream Australia’s A-League and W-League football games.

“Our fans want this option, and our media partners and the league understand that streaming is truly the future,” said Robert Kraft, the New England Patriots owner and chairman of the NFL’s media committee.

Then there’s that $130 billion media giant that will be bigger than Netflix. The still-to-be-named company — formed as a result of the AT&T-Discovery merger on Monday — includes TNT, TBS, and Bleacher Report.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBC Sports Parent Earnings Slip As Subscriber Numbers Slide

The NBC Sports parent company again touts its live-rights portfolio.

Royals Stadium Plans Hit Suburban Dead End, Push Back Downtown

Two more suburban options have been eliminated in the long-running site search.
Nov 3, 2025; Los Angeles, CA, USA; Los Angeles Dodgers pitcher Clayton Kershaw (22) speaks to fans during the World Series celebration at Dodger Stadium.
exclusive

NBC Closes In on Clayton Kershaw for MLB Studio

NBC is taking over ESPN’s vacated Sunday Night Baseball package.

ESPN Will Start Its Super Bowl Rollout As Soon As This One..

References to next year’s Super Bowl LXI will appear across Disney networks.

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”

World Cup Going Primetime: Fox to Air Record 40 Matches at Night

More matches than ever will be shown in primetime and on broadcast TV.
Jan 19, 2026; Miami Gardens, FL, USA; TV analyst Bill Belichick watches the Miami Hurricanes play the Indiana Hoosiers during the first half of the College Football Playoff National Championship game at Hard Rock Stadium.
opinion
January 28, 2026

Surprise: Bill Belichick Suddenly a Sympathetic Hero After Hall of Fame Snub

The Tar Heels coach needs all the PR help he can get these days.
January 29, 2026

Beloved Philadelphia Sportswriter Dan McQuade Dies at 43

McQuade was a popular writer at Defector and Philadelphia Magazine.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
January 28, 2026

Jemele Hill and Cari Champion Want to Take Kid Gloves Off Women’s..

The pair are launching a new podcast, their third show together.
January 28, 2026

Tennis Stars Back Gauff Against Nonstop Filming at Australian Open

Jessica Pegula and Novak Djokovic also agreed with Gauff.
January 28, 2026

NFL Conference Title Game Ratings Slip Despite Strong Season

Overall viewership for the title games fell 7% compared to last year.
NBC Sports
January 28, 2026

NBC Has All Angles Covered for Super Bowl—Including a Fancy Wind Meter

Coordinating producer Rob Hyland talks to FOS about Weather Applied Metrics.