• Loading stock data...
Tuesday, April 7, 2026

The Arguments

  • The crux of each argument lies in whether the Ninth Circuit properly applied antitrust law.
  • In essence, Alston lawyers say the NCAA’s ceiling on educational benefits violates antitrust, while the NCAA says amateurism is legal because it’s necessary to their business.
Photo: Charles Leclaire-USA TODAY/Design: Alex Brooks

There were three significant questions posed by the justices to the NCAA: 

What exactly is its definition of amateurism? Do consumers really watch NCAA sports over pro leagues because they’re not paid? Why is “price fixing” the cost of athlete labor not subject to strict antitrust scrutiny?

After they finished with the NCAA, the justices asked Alston’s lawyer: Would a favorable ruling “open the floodgates” to tear down NCAA sports as we know them?

Here are the arguments from the briefs that originally sparked these questions.

NCAA’s Side 

In its argument, the NCAA exploits its dual nature as both a business venture and an educational institution.

On the one hand, it says players have to be amateurs in order to make a unique, and therefore competitive, product. 

But on the other, since amateurism is used for primarily “educational” purposes — it’s alleged main objective — it shouldn’t be subject to strict antitrust scrutiny.

How does the NCAA prove it’s an “educational venture”? By qualifying that some of it’s sports, like women’s, don’t actually make money. 

“The argument never really made sense,” University of Baltimore law professor Dionne Koller told FOS. “It never made legal sense, and it doesn’t make logical sense.” 

“We know that gender equity and the free market can coexist.”

Alston’s Side

According to Alston plaintiffs, the NCAA can’t even come up with a clear definition of amateurism, given that scholarship rules have changed so much over time. They ask how amateurism could be essential if the NCAA can’t even define it.

And in order to prove the NCAA is, in fact, subject to antitrust law, Alston lawyers emphasize that the governing body acts more like a corporation than an educational charity.

One example the brief mentions: While normal students were asked to take classes remotely, football and basketball players have competed during the pandemic in order to satisfy lucrative TV contracts.

They also accuse the NCAA of asking for the equivalent of an exemption from antitrust law altogether, something a court can’t provide.

The NCAA, of course, denies this is true. Though experts told FOS that’s basically what they’re asking for.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ben Shelton keeps his eyes on the ball during his second-round match against Reilly Opelka at the BNP Paribas Open in Indian Wells, Calif., Friday, March 6, 2026.

College Tennis In NIL ‘Crisis’: Incoming USTA CEO Craig Tiley

Multiple universities have dropped their Division I programs in recent years.
Michigan Wolverines forward Yaxel Lendeborg (23) celebrates the team’s NCAA men's basketball tournament national championship victory Monday, April 6, 2026, after defeating the UConn Huskies 69-63 at Lucas Oil Stadium in Indianapolis.

Michigan’s $10 Million Roster Was Enough to Win a Title

UConn spent millions more, but the Wolverines spent where it mattered.
Michigan head coach Dusty May does an interview on stage as the team celebrates beating Connecticut to win the NCAA national championship at Lucas Oil Stadium in Indianapolis on Monday, April 6, 2026.

Michigan’s Basketball Title Follows Scandal-Ridden Football Season

Michigan fired football coach Sherrone Moore in December.

Featured Today

Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.

Michael Malone Set to Be Next North Carolina Basketball Coach

Malone was working as an NBA analyst for ESPN.
April 6, 2026

UConn, Michigan Assistants Pull Double Duty Ahead of Title Game

Luke Murray and Justin Joyner have already taken head coaching jobs elsewhere.
April 6, 2026

Dusty May Leaves Door Cracked for NBA Jobs

May has signed two contracts in two years at Michigan.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 5, 2026

UCLA Wins First NCAA Title in Resounding Blowout

The Bruins won an AIAW title in 1978.
April 5, 2026

Alex Karaban Ignored the Portal. Now He Could Make History

‘Unrestricted free agency’ never appealed to Karaban.
April 5, 2026

Tarris Reed’s Jump to UConn Helped Both Teams to the Title Game

Reed played his first two seasons at Michigan. 
Michigan basketball
April 5, 2026

Michigan Positions Big Ten for Potential National Title Trifecta

Michigan can win the Big Ten’s first men’s basketball national title since 2000.