• Loading stock data...
Sunday, April 28, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Lululemon’s Apparel Plans for Men

Lululemon/Design: Alex Brooks

Lululemon, a staple in women’s athleisure the last few years, is using its understanding of performance wear to improve its menswear.

In a story for Men’s Health, Lululemon’s SVP of design and concepts Ben Stubbington explained how men no longer want to “sacrifice” performance for modesty, and are more willing than ever to wear form-fitting gear.

The company’s flagship garment technology is SenseKnit, which provides varying levels of “support and breathability” throughout the body, based on what their studies have shown custom regarding needs different parts.

Lululemon also wants apparel using the technology to transition seamlessly between active and lifestyle situations. “We’re really thinking about how we can ask every garment to do more than one thing,” said Stubbington.

Rival businesses have been making moves in men’s athleisure. Earlier this month, Dick’s Sporting Goods announced VRST. All In Motion, Target’s in-house athleisure brand for men and women, reported $1 billion in sales in its first year.

Men’s activewear accounted for 45% of the total men’s apparel market in 2020 compared to 39% in 2019, per the NPD Group. Long seen as a female-first brand, Lululemon has big goals for its men’s apparel.

  • The company aims to double its menswear revenue to $1.4 billion by 2023.
  • Lululemon menswear has already been outperforming womenswear overseas, per CEO Calvin McDonald.

Last summer, Lululemon spent $500 million to acquire connected fitness startup Mirror, in a separate push to diversify beyond clothing.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Iowa Athletes Sue State, Citing ‘Unconstitutional’ Tracking of Gambling

They claim investigators didn’t get warrants, misled about the purpose of questioning.

Rockies Coach’s Team Plane Cockpit Visit Triggers Federal Investigation

A since-deleted video shows him sitting in the cockpit mid-flight.

A’s Reach Deal to Leave Oakland for Sacramento After This Year

The A’s will play in a minor league park starting in 2025.

Ongoing NFL Network Cuts Hit On-Air Talent

The network also made cuts around the ‘Good Morning Football’ move to L.A.
podcast thumbnail mobile
Front Office Sports Today

NHL on Offense as Playoffs Heat Up

0:00
0:00

Featured Today

Just Like We Drew It Up? Stadium Renderings Can Excite, Confound, and Anger

During a historic wave of development, drawings wield more power than ever.
The scene in the green room behind the NFL Draft Theater in Detroit on Tuesday, April 23, 2024. Thirteen college players who will be picked in the first round will be waiting in this large room with friends, family, agents and college coaches on Thursday night.
April 27, 2024

More NFL Draft Prospects Are Staying Home, and TV Networks Are Adjusting

Whether making or missing out on millions, more prospects are staying home.
April 21, 2024

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.
April 20, 2024

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

Fanatics Steps Into Live Events After Being Tripped up by Uniforms

The new three-day sports festival is modeled somewhat after New York Comic Con.
March 13, 2024

Trouble for the Three Stripes: Adidas Posts First Annual Loss Since 1992

The North American market proves troublesome for the athletic footwear and apparel giant.
March 14, 2024

Under Armour Turns to Its Founder As Industry Turbulence Continues

The embattled sports apparel and footwear company brings back its founder.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
February 19, 2024

Caitlin Clark Passes Shedeur Sanders to Top Fanatics’ NIL-Era Sales

The Iowa guard took the spot hours after her record-breaking game against Michigan on Thursday.
Sponsored

NASCAR Capitalizes on the Sportswear Boom in a New Deal With ’47

With the new partnership between ’47 and NASCAR, racing fans can express their love like never before.
December 21, 2023

Nike Loses Jokić, but Posts Earnings, Income Increases

Denver Nuggets superstar embraces upstart Chinese brand 361 Degrees.
December 4, 2023

How the $1B Golf Ball Industry Might Add a Few Strokes To Your Game

A distance roll back is set to be coming to golf balls.