Fan Experience

Second Screen a First Priority

The Golden State Warriors launched a second-screen experience app.
With limited fan attendance, the second-screen experience is in the spotlight.

Feb 16, 2021 | 10:58 pm

UPDATED Feb 18, 2021 | 07:40 am

Alex Brooks-Front Office Sports

The way sports fans watch live games continues to evolve.

This week, the Golden State Warriors launched a second-screen experience called Game Mode in its team app, which allows fans to interact with one another while watching live games.

The feature’s development by Accenture and audience engagement platform LiveLike is part of a growing trend to offer supplemental content to live viewing experiences. With limited fan attendance still a factor across sports, the second-screen experience is in the spotlight.

Last year, Facebook revealed a second-screen experience app named Venue. The app launched as a companion to NASCAR’s Food City 500 race, and bills itself as a more curated experience with athletes, journalists and social personalities providing live commentary.

Major League Baseball’s live broadcasts are supplemented with apps like iScore Baseball and MiLB First Pitch; NFL GameDay in True View offers a similar experience for football.

Of course, it remains to be seen if any of these services will gain mainstream traction. Twitter — which reported its second-ever billion-dollar quarter last week — remains a clear favorite for the second screen of many sports fans.

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