Sunday, October 4, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

The Improbability of UCLA’s Incredible Upset Win Against Penn State

Before UCLA beat Penn State, donors weren’t just fed up with losses. They criticized athletic director Martin Jarmond for his NIL strategy, spending despite a deficit, and hiring missteps.

Oct 4, 2025; Pasadena, California, USA; UCLA Bruins quarterback Nico Iamaleava (9) passes the ball during the fourth quarter against the Penn State Nittany Lions at Rose Bowl.
Kiyoshi Mio-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

On Saturday, UCLA pulled off the biggest upset of the college football season, beating then-No. 7 ranked Penn State 42-37.

It was the first time since 1985 that a winless 0-4 program had beaten a top-10 team. 

The feat wasn’t just improbable because of the circumstances on the field. It was improbable because of the circumstances off the field: a coaching staff in disarray, an athletic department saddled with debt, a lackluster NIL strategy, and an athletic director who had lost the trust of fans and donors.

One win can’t erase the structural problems UCLA faces. But it can perhaps buy time—in case players were considering transferring, or if the university was considering firing athletic director Martin Jarmond.

UCLA kicked off the 2025 season after a dismal 5-7 season last year under first-time head coach DeShaun Foster. The Bruins had been embroiled in off-season drama in order to obtain their new quarterback, Nico Iamaleava, who had abruptly left Tennessee after reports surfaced that his handlers were attempting to renegotiate his massive NIL (name, image, and likeness) contract. Iamaleava settled for a contract for millions less than what he would have made at Tennessee.

The Bruins went winless for four straight games. After the third, the athletic department fired Foster and promoted Tim Skipper to interim head coach—setting off a string of coaching staff resignations, an open transfer portal, and news that a mounting number of recruits decided to decommit.

Fans and donors have also begun to call for Jarmond’s firing, who had fallen out of favor since he secured a Nike partnership that brought the Jordan brand to UCLA and a bid for the Bruins to join the Big Ten. The list of grievances, according to an LA Times report: not firing previous head coach Chip Kelly and fumbling the hiring of his replacement; spending big despite a $219.6 million athletic department deficit over six years; and failing to promote a good NIL strategy. (One group of angry fans commissioned a truck to be driven through the Westwood campus to call for his firing two weeks ago.) 

When kickoff came on Saturday at the Rose Bowl, the scene was brutal.

Only about 39,000 fans had shown up, not even coming close to filling a Rose Bowl, which has capacity near 90,000. Overhead, a plane flew a banner calling for Jarmond’s firing. The team was led by a quarterback who appeared to have made a huge mistake by leaving Tennessee.

Skipper was only in his second game. Offensive coordinator Jerry Neuheisel had been a tight ends coach just four days earlier—his job is so new that as of Monday morning, his bio on UCLA’s website still read “assistant head coach, tight ends.”

Despite all this, the Bruins jumped out to an early 10-0 lead thanks to a touchdown drive and onside kick recovery that ballooned to 27-7 at halftime. The Bruins held on against a potential comeback by the Nittany Lions for a 42-37 win. Iamaleava redeemed himself too with five touchdowns.

Neuheisel, a former UCLA quarterback himself and longtime coach considered a Bruins institution, was showered with Gatorade and hoisted onto the shoulders of his players. Skipper later described the scene in the locker room as akin to Mardi Gras. The players even cheered Jarmond, who presented the game ball to Skipper postgame.

The Bruins face off against an unranked Michigan State program on Saturday—perhaps another opportunity to turn their season around.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

New-Look Pac-12 Returns for First Week of Conference Play

It’s a milestone many thought unlikely just three years ago.
Florida Governor Ron DeSantis speaks with New York Yankees president Randy Levine as they attend a roundtable event on collegiate sports at the White House in Washington, D.C., March 6, 2026.
Exclusive

SEC and Big Ten Don’t Want to Expand: Randy Levine

Levine argued amending the conference realignment provision would be unnecessary.
Apr 3, 2026; Phoenix, AZ, USA; Detail view of an NCAA basketball in the hoop during the second half of a semifinal of the Final Four of the women's 2026 NCAA Tournament between the UConn Huskies and the South Carolina Gamecocks at Mortgage Matchup Center. Mandatory Credit: Kirby Lee-Imagn Images

Ohio Court Reverses Grandfathering of Athletes Into NCAA Eligibility

Parallel litigation remains ongoing in several states.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Randy Levine on the Yankees’ $2.6B Apollo Deal and the Protect College Sports Act

0:00

Featured Today

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Arizona State hockey head coach Greg Powers watches his team as they play UMass-Lowell at Oceanside Ice Arena on Jan. 12, 2018, in Tempe.

ASU Commissions Independent Investigation of Hockey Workout

Coach Greg Powers was placed on leave earlier this week.
Exclusive
October 1, 2026

Where Does New Big East Commissioner Stand on PE?

Commissioner Tim Brosnan told FOS that PE firms have approached the league.
Dec 31, 2025; Arlington, TX, USA; A detailed view of the College Football Playoff logo on the pylon during the game between the Miami Hurricanes and Ohio State Buckeyes during the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
October 2, 2026

ESPN’s Exclusive Window Closes Next Week As 24-Team CFP Looms

The College Football Playoff has until Dec. 1 to expand for 2027.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Arizona State hockey head coach Greg Powers watches his team before a game against UMass-Lowell at Oceanside Ice Arena on Jan. 12, 2018,
October 1, 2026

ASU Hockey Coach Administrative Leave Isn’t Enough: Attorneys

They also renewed their calls for an independent investigation.
Sep 26, 2026; Starkville, Mississippi, USA; Mississippi State Bulldogs quarterback Kamario Taylor (1) passes the ball during warm ups prior to the game against the Missouri Tigers at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 1, 2026

Can Mississippi State Keep Kamario Taylor?

Chiefs star Chris Jones has vowed to try to keep Taylor in Starkville.
October 1, 2026

College Basketball Player in ICE Custody Allowed to Re-Open Case

Kentucky State’s Senegalese center was detained at the airport on Aug. 7.
September 30, 2026

Ted Cruz: Critics of ESPN ‘College GameDay’ Appearance ‘Partisans’

The Texas Republican defended his appearance in an interview with FOS.