• Loading stock data...
Sunday, February 1, 2026

Texas Knocks Down NIL-Heavy Texas Tech to Win WCWS

The Longhorns didn’t spend big on NIL like the Red Raiders, but have long been known for investing big in their softball program.

Brett Rojo-Imagn Images

The Texas Longhorns made history Friday night, winning the school’s first-ever Women’s College World Series title by knocking down a Texas Tech team that has made waves all season for a stacked roster built by NIL (name, image, and likeness) dollars. 

The Longhorns and Red Raiders battled to a third game after Texas won 2-1 Wednesday and Texas Tech held off the Longhorns in a 4-3 win Thursday. But on Friday, Tech’s million-dollar-star NiJaree Canady’s season ended brutally when she allowed five runs in the first inning (the most she’s ever given up in an inning) and was pulled by the second; Texas triumphed 10-4.

The win comes one year after the Longhorns suffered heartbreak in the title series last season.

On Wednesday night, Canady made what many called the worst mistake of her career: throwing a would-be ball four during an attempted intentional walk that Texas’s Reese Atwood hit to drive in two runs—the only runs the Longhorns would score that night in their win. The next night, Canady shook it off with a strong outing on the mound, and ended the game with a strikeout that left the tying run stranded on third.

The Longhorns may not have spent the flashy NIL money of the Red Raiders this year, but they have long been known for investing big in their softball program. Texas spent $3.8 million on its program, not including NIL money, according to data compiled by the Extra Points newsletter, ranking them No. 10 in the nation. (Texas Tech wasn’t far behind, spending $3.6 million.) 

Coach Mike White earns $625,000 annually, the second-highest contract of anyone in NCAA softball. New Texas Tech coach Gerry Glasco didn’t even crack the top 20.

It was a year of firsts for the Red Raiders under Glasco, who recruited a No. 1 transfer class with the help of oil billionaire John Sellers and his wife, Tracy, who played softball at Texas Tech. The team notched its first Big 12 regular season title, first Big 12 tournament title, and appeared in its first WCWS and first championship series. 

The Longhorns held on this year, but the Red Raiders could be back. Canady has agreed to another seven-figure NIL deal with Texas Tech’s NIL collective, The Matador Club, earlier on Friday, Front Office Sports confirmed

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Jan 9, 2026; Atlanta, GA, USA; Oregon Ducks quarterback Dante Moore (5) reacts after a fumble against the Indiana Hoosiers during the first half of the 2025 Peach Bowl and semifinal game of the College Football Playoff at Mercedes-Benz Stadium.

College Sports Enforcement Entity Builds Out Investigative Unit

The CSC has already launched inquiries into “several” schools for violations.
The United States Capitol and The National Mall covered in snow on Jan. 26, 2026 as Washington, DC digs out after a power winter storm with snow and sleet and very cold temperatures.

NCAA Doubled Federal Lobbying Efforts in 2025 in Failed Push for College..

Despite NCAA lobbying, the SCORE Act failed to reach a House floor vote.

Featured Today

Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins
January 24, 2026

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Jan 24, 2026; Tuscaloosa, Alabama, USA; Tennessee Volunteers forward Nate Ament (10) dribbles past Alabama Crimson Tide center Charles Bediako (14) during the first half at Coleman Coliseum.

Bediako Judge Recuses Himself After Alabama Booster Ties Were Exposed

Bediako played in his second game for Alabama on Tuesday.
Dec 6, 2025; Charlotte, NC, USA; Duke Blue Devils quarterback Darian Mensah (10) looks to throw in the first quarter against the Virginia Cavaliers during the 2025 ACC Championship game at Bank of America Stadium.
January 27, 2026

Duke, Darian Mensah Settle Lawsuit, Opening Door to Transfer

It resolves the first lawsuit a school filed against a current player.
Dec 8, 2019; San Jose, CA, USA; Stanford Cardinal goalkeeper Katie Meyer (19) dives for a penalty kick by North Carolina Tar Heels forward/Midfielder Rachel Jones (10) in the College Cup championship match at Avaya Stadium.
January 27, 2026

Stanford Settles Wrongful Death Suit With Soccer Player Katie Meyer’s Family

Meyer’s family alleged the school mishandled a disciplinary process.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
January 27, 2026

NCAA Asks Judge to Quit Bediako Case Over Alabama Ties

Jim Roberts and his wife are listed as Alabama boosters. 
January 26, 2026

Hearing to Decide Ex-Pro’s College Future Delayed by Snow

Charles Bediako had 13 points in Saturday’s game against Tennessee.
January 23, 2026

Judge Who Ruled Charles Bediako Eligible Is Six-Figure Alabama Booster

Bediako can play for Alabama on Saturday against Tennessee. 
Indiana Hoosiers quarterback Fernando Mendoza (15) rushes into the end zone for a touchdown Monday, Jan. 19, 2026, during the College Football Playoff National Championship college football game against the Miami (FL) Hurricanes at Hard Rock Stadium in Miami Gardens.
January 23, 2026

College Football Playoff Will Not Expand in 2026

Leaders were unable to agree on a new format by Friday’s deadline.