Thursday, August 20, 2026

Texas Knocks Down NIL-Heavy Texas Tech to Win WCWS

The Longhorns didn’t spend big on NIL like the Red Raiders, but have long been known for investing big in their softball program.

Brett Rojo-Imagn Images

The Texas Longhorns made history Friday night, winning the school’s first-ever Women’s College World Series title by knocking down a Texas Tech team that has made waves all season for a stacked roster built by NIL (name, image, and likeness) dollars. 

The Longhorns and Red Raiders battled to a third game after Texas won 2-1 Wednesday and Texas Tech held off the Longhorns in a 4-3 win Thursday. But on Friday, Tech’s million-dollar-star NiJaree Canady’s season ended brutally when she allowed five runs in the first inning (the most she’s ever given up in an inning) and was pulled by the second; Texas triumphed 10-4.

The win comes one year after the Longhorns suffered heartbreak in the title series last season.

On Wednesday night, Canady made what many called the worst mistake of her career: throwing a would-be ball four during an attempted intentional walk that Texas’s Reese Atwood hit to drive in two runs—the only runs the Longhorns would score that night in their win. The next night, Canady shook it off with a strong outing on the mound, and ended the game with a strikeout that left the tying run stranded on third.

The Longhorns may not have spent the flashy NIL money of the Red Raiders this year, but they have long been known for investing big in their softball program. Texas spent $3.8 million on its program, not including NIL money, according to data compiled by the Extra Points newsletter, ranking them No. 10 in the nation. (Texas Tech wasn’t far behind, spending $3.6 million.) 

Coach Mike White earns $625,000 annually, the second-highest contract of anyone in NCAA softball. New Texas Tech coach Gerry Glasco didn’t even crack the top 20.

It was a year of firsts for the Red Raiders under Glasco, who recruited a No. 1 transfer class with the help of oil billionaire John Sellers and his wife, Tracy, who played softball at Texas Tech. The team notched its first Big 12 regular season title, first Big 12 tournament title, and appeared in its first WCWS and first championship series. 

The Longhorns held on this year, but the Red Raiders could be back. Canady has agreed to another seven-figure NIL deal with Texas Tech’s NIL collective, The Matador Club, earlier on Friday, Front Office Sports confirmed

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Deion Sanders takes in the second day of Cleveland Browns training camp, July 30, 2026, in Berea, Ohio.

Colorado’s ‘Prime Effect’ Is Wearing Off

Fewer national TV broadcasts loom for Colorado following a 3–9 season.
First at FOS

Snapback Sports Gets Patch Deal With Sam Houston State, With Perks

It’s just the second patch deal secured by a Conference USA school.
Exclusive

Tarleton State Wants to Jump to the FBS

The Texans are having conversations about how to reach the next level.

Jayden Daniels Sets Off Firestorm at LSU Over Jersey Number

The Commanders quarterback sent LSU a cease-and-desist letter for using his NIL.
podcast thumbnail mobile
Front Office Sports Today

8/19/26 – Lakers Family Feud, NFL Eyes Overseas Team, Knicks Embarrass Nets

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Oct 6, 2025; Charlotte, NC, USA; SMU player Kyla Deck answers questions from the media at The Hilton Charlotte Uptown.

SMU Women’s Basketball Player Sues NCAA Over Transfer Restrictions

It could set a precedent for more challenges to NCAA transfer restrictions.
North Carolina Tar Heels guard Seth Trimble (7) drives to the basket Thursday, March 19, 2026, during the NCAA Men’s Basketball Tournament first round game against the VCU Rams at Bon Secours Wellness Arena in Greenville, South Carolina.
August 12, 2026

Athletes Capitalizing As NCAA Fights to Overturn New Eligibility Ruling

An appeals court will consider whether to pause the initial ruling.
First at FOS
August 13, 2026

Illinois’s $30M Busey Bank Deal: Exec Road Trips, Player Job Pipeline

The jersey patch deal is part of an overall $30 million sponsorship.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Mar 21, 2026; Orlando, Florida, USA; Orlando Magic guard Desmond Bane (3) reacts after a play against the Los Angeles Lakers in the fourth quarter at Kia Center. Mandatory Credit: Nathan Ray Seebeck-Imagn Images
August 11, 2026

Desmond Bane Wants College Basketball to Add a Salary Cap

Bane is TCU’s chief basketball officer.
Inside NCAA Headquarters located in Indianapolis on Friday, March 10, 2023. Ncaa President Charlie Baker
August 11, 2026

NCAA Loses First Appeal of Class of 2022 Eligibility Injunction

The NCAA lost its first battle to get the ruling overturned.
U.S. Senator Ted Cruz (R-TX) talks to reporters at the U.S. Capitol in Washington, D.C., U.S., August 6, 2026.
August 7, 2026

College Sports Bill Faces Steep Hurdles Before August Recess

The Congressional Black Caucus said it would not support the bill.
Dec 16, 2025; Lubbock, Texas, USA; Northern Colorado Bears forarwd Brock Wisne (14) dribbles the ball against Texas Tech Red Raiders forward JT Toppin (15) in the second half at United Supermarkets Arena
August 7, 2026

How NCAA-Athlete Eligibility Limbo Has Sown ‘Actual Chaos’

Coaches, GMs, and lawyers are still trying to sift through the upheaval.