• Loading stock data...
Sunday, November 30, 2025

The Big Ten Has Been the Real Winner of the First 12-Team CFP

An all–Big Ten title game is a real possibility—a feat that would be worth more than just bragging rights.

Ohio State Buckeyes do a quick cals drill with the fans prior to the NCAA football game against the Michigan Wolverines at Ohio Stadium in Columbus on Saturday, Nov. 30, 2024.
Adam Cairns/Imagn Images

In the battle between the Big Ten and SEC for college football dominance, the Big Ten is winning. And with multimillion-dollar College Football Playoff payouts, the conference has earned much more than bragging rights. 

The first year of the expansion era began with college football’s super leagues on (almost) equal footing. The Big Ten landed four teams in the bracket: conference champion Oregon and at-large bids Penn State, Ohio State, and Indiana. The SEC notched three, with conference champion Georgia leading the way, and Tennessee and Texas making appearances as well. 

But as the rounds progressed, the SEC’s lone survivor became newcomer Texas. Meanwhile, the Big Ten makes up half of the semifinalists, with mainstays Penn State (playing Notre Dame in Thursday’s Orange Bowl) and Ohio State (facing the Longhorns in Friday’s Cotton Bowl). A decade ago, Ohio State won the first-ever CFP title, and has a chance to plant the Big Ten flag yet again on the first-ever expanded championship.

The Big Ten has earned $40 million in bonuses so far, while the SEC has earned $26 million. The formula comes from the CFP’s new prize money system: Each team earns $4 million for making it into the Playoff, an additional  $4 million for making a quarterfinal, and another $6 million for making a semifinal. (Teams also receive $3 million per game for travel expenses.)

Despite touting a semifinalist and the second-highest prize payout of any league in college sports, the SEC’s performance has sparked consternation among the league’s fan bases—especially as it relates to their worst fear imaginable: an all–Big Ten national championship game. 

“This would really completely change the paradigm of college football … if it’s two Big Ten teams and the Big Ten is ruling the world,” SEC Network host Paul Finebaum said early this week. “I’m not sure what we’re gonna do down here in SEC country but hang our heads.”

The prize money system could throw more salt in the wound if Texas doesn’t win Friday: The two national-championship-bound teams earn $6 million for their conferences (or in Notre Dame’s case, for itself). That means the Big Ten has a chance to rake in $12 million more for an all–Big Ten game next week in Atlanta.

SEC commissioner Greg Sankey has already begun lobbying for amendments to the qualification format and bracket—no doubt spurred by the league’s lack of success this season and criticism from some that Alabama was snubbed. 

Sankey doesn’t just want to have more teams in the postseason next year—he wants his league to dominate the entire event. He’s suggested on multiple occasions that he expects the SEC to earn eight spots: one conference champion, and all seven remaining at-large bids. That’s the maximum amount of bids that any conference can earn.

“What is my objective? I’d love to have eight teams,” he said early in December. “This conference, the Southeastern Conference is unique in our rigor and our depth, and I think that has to be understood and recognized.”

But for now, the league is riding on the success of new member Texas, who may have to beat two Big Ten teams to win the championship. Perhaps sending eight teams to the Playoff is a goal it can hope to achieve next year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

SEC Coaching Carousel Spins Fast: Five Schools Fill Jobs in 24 Hours

Six SEC teams ended up making head coaching changes this season.

ACC’s Messy Title Game Tiebreaker May Keep It Out of CFP

Duke (8–5) beat out Miami (10–2) for a championship game bid.
Lane Kiffin

Lane Kiffin Exit to LSU Creating Chaos at Ole Miss

Kiffin’s choice had been hanging over the sport for weeks.
opinion

Polymarket and Kalshi Are Shitposting Their Way to Legitimacy

Polymarket and Kalshi’s social media posts are unhinged. Investors call it “authenticity.”

Featured Today

Big League Wiffle Ball

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
November 24, 2025

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Nov 16, 2025; Orlando, Florida, USA; NJ/NY Gotham FC celebrate after scoring during extra time against Orlando Pride at Inter&Co Stadium
November 22, 2025

The NWSL Is Growing at Breakneck Pace. Can It Keep Surging?

While the league surges, it also must survive two major challenges.
Nov 28, 2025; Starkville, Mississippi, USA; Mississippi Rebels running back Kewan Lacy (5) and head coach Lane Kiffin celebrate after defeating against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field.

Lane Kiffin Keeps Ole Miss and LSU Hanging

The Rebels scored a 38-19 victory over the Bulldogs.
Nov 22, 2025; Atlanta, Georgia, USA; Georgia Tech Yellow Jackets running back Jamal Haynes (1) runs the ball against the Pittsburgh Panthers in the second quarter at Bobby Dodd Stadium at Hyundai Field
November 27, 2025

Why Georgia Tech Sold Its Biennial Georgia Home Game for $10M

The rivalry contest will be played at Mercedes-Benz Stadium.
Nov 15, 2025; Columbus, Ohio, USA; Ohio State Buckeyes cornerback Lorenzo Styles Jr. (3) celebrates with his brother linebacker Sonny Styles (0) after his punt return for a touchdown during the third quarter against the UCLA Bruins at Ohio Stadium
November 27, 2025

Famed OSU–Michigan Rivalry Has More at Stake This Year

The Buckeyes are trying to avoid a fifth straight loss to their archrivals.
Sponsored

NFL QB Christian Ponder Is Preparing Athletes for Business

Former NFL quarterback Christian Ponder discusses the transition from field to boardroom.
Tennessee quarterback Joey Aguilar (6) holds off UAB safety Pierre Royster (7) during an NCAA college football game on September 20, 2025, in Knoxville, Tennessee
November 27, 2025

Tennessee and Vanderbilt QBs Form Rivalry Week’s Unlikely Alliance

Tennessee’s Joey Aguilar and Vanderbilt’s Diego Pavia are suing the NCAA together.
November 27, 2025

LSU Agrees to Pay Brian Kelly Full $54M Buyout, Ending Lawsuit

The letter ends a monthlong saga following Kelly’s firing.
November 26, 2025

Texas Attorney General Moves to Block College Sports Enforcement Deal

Paxton’s opposition alone could be enough to kill the agreement altogether.
Nov 23, 2025; Durham, North Carolina, USA; Duke Blue Devils forward Nikolas Khamenia (14) lays the ball up in front of Howard Bison guard Bryce Harris (34) during the second half at Cameron Indoor Stadium.
November 25, 2025

Post-NFL College Hoops Is New Thanksgiving Trend for CBS and Fox

Two big basketball games will air after football action on Thursday.