Wednesday, July 1, 2026

Why WNBA’s Next CBA Negotiations Have Huge Ramifications

  • A CBA change in 2026 paired with an increase in TV revenue could drastically alter contracts—and roster construction.
  • WNBA players receive only about 10% of the league’s revenue.
Matt Krohn-Imagn Images

During a livestream earlier this week, Chicago Sky rookie Angel Reese revealed her WNBA salary does not cover her bills.

Reese, who was the No. 7 pick in the 2024 draft, made around $73,000 this season, and Caitlin Clark, the top pick of the draft, only made about $3,000 more. (It should be noted both players have substantial endorsement deals.)

The salaries of WNBA players—which go only as high as about $250,000—have been a topic of discussion for years, but have been under a spotlight this season given the unprecedented attention the league has received since the arrival of the 2024 rookie class. The current collective bargaining agreement awards just 9.3% of the league’s revenue to players, a deal signed in 2020, well before the WNBA consistently drew more than a million viewers for prime-time games. That percentage speaks to the economic realities of the league; without the coming influx of TV money, it is still losing money and subsidized by the NBA.

It comes as no surprise that the league’s players are expected to opt out of the current CBA by the Nov. 1 deadline. But even with the opt out, the current CBA rules will hold until the 2026 season—which is why Breanna Stewart has openly mentioned structuring her contracts to ensure a new deal can be made the year the CBA changes are applied.

During CBA negotiations, the players will undoubtedly look to increase their share of the league’s revenue. Their NBA counterparts receive around 50% of the league’s basketball-related income—but an increase to just 20% or 30% for the WNBA could mean exponential increases to the salary cap.

That’s before mentioning the league’s increase in revenue starting in 2026, driven by the $2.2 billion media-rights deal it secured alongside the NBA in July with ESPN, NBC, and Amazon. That deal is worth $200 million annually and could rise as high as $272 million per year as more partners are secured, which would be four times as much as the league currently receives.

A revenue bump coupled with a revenue-share increase for the players could theoretically raise the salary cap far enough for max deals to land around the million-dollar-per-year mark, while minimum salaries could shift from about $64,000 to well in the six-figure range.

Seismic Shifts

However, this puts the league at risk of a severe roster construction issue.

Assuming the current salary cap doubles or even triples by 2026, every team would essentially have the flexibility to sign any available player. This could be advantageous for franchises in big markets with massive practice facilities and deep-pocketed owners like the New York Liberty or even the incoming Golden State Valkyries.

It could turn into an extreme version of what happened in the NBA in 2016, when its new media-rights deal kicked in and the salary cap increased by 35%, which is how the Warriors, coming off a 73-win season, were able to sign Kevin Durant.

The NBA added cap-smoothing to its CBA in 2020, which ensured the salary cap would only increase a maximum of 10% every year regardless of revenue increases. It may seem obvious for the WNBA to include some form of cap-smoothing—but that rule is a lot easier to swallow in the NBA where the average salary is nearly $12 million

In the WNBA, the league and its players will need to thread the needle to find a solution that pays players adequately but doesn’t drastically tilt the balance of power.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 11, 2026; Portland, Oregon, USA; WNBA Commissioner Cathy Engelbert meets with the working media before Portland Fire against the Las Vegas Aces at Moda Center.

Cathy Engelbert Responds to Alyssa Thomas’s Callout

Thomas received a Flagrant 2 foul and one-game suspension last week.
Jun 30, 2026; London, United Kingdom; Serena Williams of the United States returns a shot during her match against Maya Joint of Australia on day two at All England Lawn Tennis and Croquet Club.

Serena Williams Loses in Return to Singles at Wimbledon

It was her first singles match since the 2022 US Open.
Apr 5, 2026; Sacramento, California, USA; LA Clippers forward Kawhi Leonard (2) during the first quarter against the Sacramento Kings at Golden 1 Center. Mandatory Credit: Darren Yamashita-Imagn Images

Clippers Set to Trade Kawhi to Raptors as Aspiration Ruling Looms

Adam Silver has indicated that a ruling is coming soon.
Apr 2, 2026; Sunrise, Florida, USA; Florida Panthers goaltender Sergei Bobrovsky (72) acknowledges the fans after the game against the Boston Bruins at Amerant Bank Arena.

Free Agents Set to Reap Rewards of NHL Record Salary Cap

Attention will be focused on Sergei Bobrovsky and John Carlson, among others.
podcast thumbnail mobile
Front Office Sports Today

7/1/26 – LeBron Leaves the Lakers, Kawhi to Toronto, Sorsby Drops NFL Fight, Serena Falls at Wimbledon

0:00

Featured Today

Kansas City Chiefs

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
Tennis - Wimbledon - All England Lawn Tennis and Croquet Club, London, Britain - June 29, 2026 Italy's Jannik Sinner in action during his first round match against Serbia's Miomir Kecmanovic

Slippery Grass Surface Once Again Takes Spotlight at Wimbledon

Maja Chwalińska was injured after slipping on the grass.
Apr 3, 2026; Indianapolis, IN, USA; Michigan Wolverines head coach Dusty May looks on during a practice session ahead of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium. Mandatory Credit: Robert Deutsch-Imagn Images
June 29, 2026

Dusty May Believes NIL Era Experience Will Aid NBA Transition

May is the first college coach to make the jump since 2019.
June 30, 2026

Josh Childress: Women’s Sports Attracting ‘New Pool of Capital’

The former NBA player also weighed in on expansion and Stanford athletics.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Jun 28, 2026; Baltimore, Maryland, USA; Baltimore Orioles outfielder Colton Cowser (17) congratulates infielder Jackson Holliday (7) at home plate after Holliday hit a two-run home run in the seventh inning against the Washington Nationals at Oriole Park at Camden Yards.
June 29, 2026

Underperforming Teams Make for Uncertain MLB Trade Market

Many clubs don’t yet know whether they will be buyers or sellers.
June 29, 2026

NBA Set for Summer of Chaos: LeBron, Kawhi, Gambling

Kawhi Leonard is the latest star on the trade block.
June 28, 2026

After NFL and CFL Say No, UFL May Be Sorsby’s Best Option

The UFL appeared to confirm Sorsby would be eligible.
Jun 24, 2026; New York City, New York, USA; Norway national soccer team fans show support accompanied by Mr. and Mrs. Met during the MLB game between the New York Mets and the Chicago Cubs at Citi Field.
June 26, 2026

World Cup Fans Are Taking Over MLB Stadiums

About 8,000 Scottish fans attended the Marlins game Monday night.