Thursday, August 20, 2026

Why WNBA’s Next CBA Negotiations Have Huge Ramifications

  • A CBA change in 2026 paired with an increase in TV revenue could drastically alter contracts—and roster construction.
  • WNBA players receive only about 10% of the league’s revenue.
Matt Krohn-Imagn Images

During a livestream earlier this week, Chicago Sky rookie Angel Reese revealed her WNBA salary does not cover her bills.

Reese, who was the No. 7 pick in the 2024 draft, made around $73,000 this season, and Caitlin Clark, the top pick of the draft, only made about $3,000 more. (It should be noted both players have substantial endorsement deals.)

The salaries of WNBA players—which go only as high as about $250,000—have been a topic of discussion for years, but have been under a spotlight this season given the unprecedented attention the league has received since the arrival of the 2024 rookie class. The current collective bargaining agreement awards just 9.3% of the league’s revenue to players, a deal signed in 2020, well before the WNBA consistently drew more than a million viewers for prime-time games. That percentage speaks to the economic realities of the league; without the coming influx of TV money, it is still losing money and subsidized by the NBA.

It comes as no surprise that the league’s players are expected to opt out of the current CBA by the Nov. 1 deadline. But even with the opt out, the current CBA rules will hold until the 2026 season—which is why Breanna Stewart has openly mentioned structuring her contracts to ensure a new deal can be made the year the CBA changes are applied.

During CBA negotiations, the players will undoubtedly look to increase their share of the league’s revenue. Their NBA counterparts receive around 50% of the league’s basketball-related income—but an increase to just 20% or 30% for the WNBA could mean exponential increases to the salary cap.

That’s before mentioning the league’s increase in revenue starting in 2026, driven by the $2.2 billion media-rights deal it secured alongside the NBA in July with ESPN, NBC, and Amazon. That deal is worth $200 million annually and could rise as high as $272 million per year as more partners are secured, which would be four times as much as the league currently receives.

A revenue bump coupled with a revenue-share increase for the players could theoretically raise the salary cap far enough for max deals to land around the million-dollar-per-year mark, while minimum salaries could shift from about $64,000 to well in the six-figure range.

Seismic Shifts

However, this puts the league at risk of a severe roster construction issue.

Assuming the current salary cap doubles or even triples by 2026, every team would essentially have the flexibility to sign any available player. This could be advantageous for franchises in big markets with massive practice facilities and deep-pocketed owners like the New York Liberty or even the incoming Golden State Valkyries.

It could turn into an extreme version of what happened in the NBA in 2016, when its new media-rights deal kicked in and the salary cap increased by 35%, which is how the Warriors, coming off a 73-win season, were able to sign Kevin Durant.

The NBA added cap-smoothing to its CBA in 2020, which ensured the salary cap would only increase a maximum of 10% every year regardless of revenue increases. It may seem obvious for the WNBA to include some form of cap-smoothing—but that rule is a lot easier to swallow in the NBA where the average salary is nearly $12 million

In the WNBA, the league and its players will need to thread the needle to find a solution that pays players adequately but doesn’t drastically tilt the balance of power.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Buss Family Drama Won’t Stop Lakers Sale to Iger and Kushner

Sources say the deal is unaffected by the Buss family dispute.
Jan 14, 2026; Dallas, Texas, USA; A view of the Denver Nuggets logo on the shorts of guard Tim Hardaway Jr. (10) during the game against the Dallas Mavericks at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
Exclusive

Noah Reed, Katy Winge Form New Nuggets Broadcast Team

Jason Richardson and Lauren Gardner will also join Nuggets broadcasts.

Ogwumike to Play in Project B Despite WNBA Retirement

She will still play for Project B, the new global basketball league.
Oct 6, 2025; Charlotte, NC, USA; SMU player Kyla Deck answers questions from the media at The Hilton Charlotte Uptown.

SMU Women’s Basketball Player Sues NCAA Over Transfer Restrictions

It could set a precedent for more challenges to NCAA transfer restrictions.
podcast thumbnail mobile
Front Office Sports Today

8/19/26 – Lakers Family Feud, NFL Eyes Overseas Team, Knicks Embarrass Nets

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
First at FOS

NFL Isn’t Happy With Nielsen’s Latest Changes

The league is amplifying efforts to work with other audience-measurement firms.
Aug 15, 2026; Orchard Park, New York, USA; A Buffalo Bills fan cheers during the second half against the Carolina Panthers at New Highmark Stadium. Mandatory Credit: Gregory Fisher-Imagn Images
Exclusive
August 19, 2026

NFL Fans in the Smallest Markets Are Buying the Most Merchandise

Kansas City and Buffalo top the list.
August 19, 2026

LIV Golf CEO: ‘I Hope We Can’ Pay Unpaid Vendors

Lawsuits over missed payments are piling up.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 18, 2026

WNBA Taps Golden State as 2027 All-Star Host

Chicago hosted the event this year, when it was the lone bidder.
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 26, 2026 Legion XIII's Tyrrell Hatton hits his tee shot on the 1st hole during the final round
August 18, 2026

LIV Golf Cuts $30M in Prize Money From End of Season

LIV’s events in Indianapolis and Michigan were supposed to pay out $70.1 million.
August 17, 2026

WNBA: Fans Were Erroneously Told to Cover XX-XY Athletics T-Shirts

It marks the latest flash point in fan-involved incidents for the WNBA.
August 17, 2026

Mark Walter in Talks to Sell Chelsea Stake Amid Federal Probe

Walter agreed to sell the Lakers just last week.