Monday, June 22, 2026

Why WNBA’s Next CBA Negotiations Have Huge Ramifications

  • A CBA change in 2026 paired with an increase in TV revenue could drastically alter contracts—and roster construction.
  • WNBA players receive only about 10% of the league’s revenue.
Matt Krohn-Imagn Images

During a livestream earlier this week, Chicago Sky rookie Angel Reese revealed her WNBA salary does not cover her bills.

Reese, who was the No. 7 pick in the 2024 draft, made around $73,000 this season, and Caitlin Clark, the top pick of the draft, only made about $3,000 more. (It should be noted both players have substantial endorsement deals.)

The salaries of WNBA players—which go only as high as about $250,000—have been a topic of discussion for years, but have been under a spotlight this season given the unprecedented attention the league has received since the arrival of the 2024 rookie class. The current collective bargaining agreement awards just 9.3% of the league’s revenue to players, a deal signed in 2020, well before the WNBA consistently drew more than a million viewers for prime-time games. That percentage speaks to the economic realities of the league; without the coming influx of TV money, it is still losing money and subsidized by the NBA.

It comes as no surprise that the league’s players are expected to opt out of the current CBA by the Nov. 1 deadline. But even with the opt out, the current CBA rules will hold until the 2026 season—which is why Breanna Stewart has openly mentioned structuring her contracts to ensure a new deal can be made the year the CBA changes are applied.

During CBA negotiations, the players will undoubtedly look to increase their share of the league’s revenue. Their NBA counterparts receive around 50% of the league’s basketball-related income—but an increase to just 20% or 30% for the WNBA could mean exponential increases to the salary cap.

That’s before mentioning the league’s increase in revenue starting in 2026, driven by the $2.2 billion media-rights deal it secured alongside the NBA in July with ESPN, NBC, and Amazon. That deal is worth $200 million annually and could rise as high as $272 million per year as more partners are secured, which would be four times as much as the league currently receives.

A revenue bump coupled with a revenue-share increase for the players could theoretically raise the salary cap far enough for max deals to land around the million-dollar-per-year mark, while minimum salaries could shift from about $64,000 to well in the six-figure range.

Seismic Shifts

However, this puts the league at risk of a severe roster construction issue.

Assuming the current salary cap doubles or even triples by 2026, every team would essentially have the flexibility to sign any available player. This could be advantageous for franchises in big markets with massive practice facilities and deep-pocketed owners like the New York Liberty or even the incoming Golden State Valkyries.

It could turn into an extreme version of what happened in the NBA in 2016, when its new media-rights deal kicked in and the salary cap increased by 35%, which is how the Warriors, coming off a 73-win season, were able to sign Kevin Durant.

The NBA added cap-smoothing to its CBA in 2020, which ensured the salary cap would only increase a maximum of 10% every year regardless of revenue increases. It may seem obvious for the WNBA to include some form of cap-smoothing—but that rule is a lot easier to swallow in the NBA where the average salary is nearly $12 million

In the WNBA, the league and its players will need to thread the needle to find a solution that pays players adequately but doesn’t drastically tilt the balance of power.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Women’s PGA Championship Now Richest Event in Women’s Golf

Prize money is increasing by $1 million to $13 million.

Karim López Emerges As NBA Draft’s Biggest International Star

This year’s international prospect pool is the thinnest in years.

NBA Draft Is Loaded—and Is About to Change Forever

The draft will be the last of the NBA’s current system.
Chicago, IL - May 10, 2026: Jay Bilas during the 2026 NBA Draft Lottery.

Jay Bilas: 2026 NBA Draft Is Most Star-Studded Since 2003

Bilas will be a part of ESPN’s broadcast on Tuesday night.
podcast thumbnail mobile
Front Office Sports Today

6/22/26 – USMNT Wins the Group, Serena Gets Wimbledon Wild Card, UFC White House Ratings, Wyndham Clark Wins US Open

0:00

Featured Today

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Big3

Why Big3 Is Going Public as Ice Cube Laments NBA Constraints

“In my vision, we’re here 100 years, not just nine,” Ice Cube tells FOS.
Jun 16, 2026; Phoenix, Arizona, USA; Los Angeles Angels center fielder Mike Trout (27) looks on in the first inning against the Arizona Diamondbacks at Chase Field.
June 22, 2026

MLB Owners Proposal Radically Shifts Player Development

Teenaged big-leaguers would become extinct under the latest proposal.
Michigan Wolverines head coach Dusty May talks with his team Monday, April 6, 2026, during the NCAA men's basketball tournament national championship game against the UConn Huskies at Lucas Oil Stadium in Indianapolis.
June 22, 2026

Mavericks Hire Dusty May From Michigan

May led Michigan to the national championship in April.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
June 21, 2026

Wyndham Clark Captures Second U.S. Open As Fans Turn Against Him

Clark fended off his final-round playing partner, Scottie Scheffler.
June 21, 2026

Serena Williams to Make Singles Return at Wimbledon

She will also play in the doubles tournament alongside her sister, Venus.
Women’s National Football Conference
June 19, 2026

Women’s Football Is Ready for Its Tom Brady Moment

The league hit an inflection point in its just-completed seventh season.
June 18, 2026

U.S. Open Tees Off With Smaller Crowds, but Plenty of Traffic

Total daily crowds will not surpass 30,000 fans this week.