Transaction Sees SC Holdings Exit the Business After Five Successful Years of Stewardship
NEW YORK, NY – Front Office Sports, the leading multi-platform media and news organization covering the business of sports, announced its investor RedBird IMI has taken a majority stake in the company.
Led by CEO Jeff Zucker, RedBird IMI is a joint venture between RedBird Capital Partners and International Media Investments focused on building high-growth companies in media, entertainment, and sports. RedBird IMI made its first investment in Front Office Sports in November 2023 and has since acquired an additional stake in the company, buying out SC Holdings, FOS’ first investor.
“Front Office Sports has established itself as a great investment for RedBird IMI,” said Jeff Zucker, the CEO of RedBird IMI and Chair of FOS Board of Directors. “The company has grown its revenue by 85% year-over-year, and we’ve seen the business of sports become a mainstay in the media industry. RedBird IMI is focused on investing in cross-platform media companies that are breaking news, driving the cultural conversation, and capturing audiences in an increasingly competitive marketplace. Front Office Sports is deeply connected to the industry and poised for growth.”
“Over the past five years, Front Office Sports has consistently surpassed our expectations, achieving remarkable growth and scale while establishing a credible and relevant news brand,” said Jason Stein, Managing Partner of SC Holdings. “We are grateful to FOS founder and CEO Adam White for trusting us as partners from the beginning and for leading the company with vision and poise. Jeff and the RedBird IMI team are ideal partners for the next phase of growth at FOS. We look forward to their continued success together and to reading FOS every day.”
“RedBird IMI has been an incredible partner to Front Office Sports as we went through tremendous growth this past year, made new key hires, expanded our events programming, and more,” said Adam White, Founder and CEO of Front Office Sports. “The expansion of this partnership will allow us to fully take advantage of the immense resources at RedBird IMI’s disposal and help us grow at this pinnacle time for the business of sports. I’m incredibly appreciative of the support SC Holdings gave us from day one and am excited for the next chapter of FOS.”
###
About Front Office Sports
Front Office Sports is the leading multi-platform media and news organization covering the business of sports, boasting an audience that every month delivers more than 175 million social impressions, 35 million newsletter opens, 10 million video views, and two million page views. In addition, with over 15 distribution partners, FOS content appears on screens in more than 50,000 buildings and venues across North America. Front Office Sports was named one of Fast Company’s Most Innovative Companies in 2021, AdWeek’s Hottest in Sports in 2022 and 2024, and listed on Inc. 5000 in 2023, recognizing the fastest-growing private companies in America.
About RedBird IMI
RedBird IMI is a joint venture between RedBird Capital Partners, a New York based private-equity firm founded and led by Gerry Cardinale, and International Media Investments (IMI), a global media company based in Abu Dhabi. RedBird IMI is focused on investing in premier companies across news, media, entertainment, sports and live event verticals.
About RedBird Capital Partners
RedBird Capital Partners is a private investment firm that builds high-growth companies with strategic capital solutions to founders and entrepreneurs. The firm currently manages approximately $10 billion in assets on behalf of a global group of blue chip institutional and family office investors. Founded in 2014 by Gerry Cardinale, RedBird integrates sophisticated private equity investing with a hands-on business building mandate that focuses on three core industry verticals – Sports, Media & Entertainment, and Financial Services. Throughout his 30-year investment career, Cardinale has partnered with founders and entrepreneurs to build some of the most iconic growth companies in their respective industries. For more information, please go to www.redbirdcap.com.
About SC Holdings
SC is a multi-strategy investment firm that specializes in consumer, sports and entertainment, and hospitality. Led by entrepreneurs, SC brings an operator-driven approach to partnerships with market leading businesses.