• Loading stock data...
Thursday, July 10, 2025

Tiger’s Golf League Hits $500 Million Valuation Before First Swing

  • TGL, an alternative golf league, is set to launch in January 2025.
  • The competition’s parent company, TMRW Sports, just completed a Series A funding round.
USA TODAY

Tiger Woods (above, left) and Rory McIlroy (above, right) won’t hit golf shots in their new alternative league for at least another six months, but their unique business venture is already worth a lot of money.

Front Office Sports can confirm that TMRW Sports, the parent company of the tech-centric golf competition TGL, is valued at nearly $500 million in a Series A funding round announced Monday. Led by investment firms Dynasty Equity and Connect Ventures, the new money means Woods and McIlroy have built a half-billion-dollar company without staging a single event.

Ready for Action

TGL, which has 24 PGA Tour players committed for its first season, is set to debut in January, after venue problems pushed back the original start date, scheduled for earlier this year, by 12 months. SoFi Center, the new 1,500-seat South Florida stadium that will host all TGL matches, had a power failure last fall that led to its air-supported dome collapsing. Now, a permanent roof is being built.

ESPN is signed up as TGL’s media-rights partner under a multiyear deal that should put the league in front of mainstream sports fans beyond just a golf-centric audience—all in prime time. Golfers will hit some shots using a simulator and others at the venue’s 22,475-square-foot green and short game area.

Dollars and Cents

The new league will start with six teams of three players each. Franchise owners include well-known sports team owners like Arthur Blank (Falcons, Atlanta United) and Steve Cohen (Mets), and Woods himself, among others.

Most team owners are also investors in TMRW Sports, which has a long list of athletes, celebrities, and major investment firms with stakes in the company. New investor Dynasty Equity last year made its entry in sports by purchasing a minority stake in Liverpool for $200 million (the Premier League club is owned by Fenway Sports Group, another TMRW investor and TGL team owner).

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Stephen Curry celebrates after sinking the winning putt during the final round of the American Century Celebrity Championship golf tournament at Edgewood Tahoe Golf Course in Stateline, Nev., Sunday, July 16, 2023.

Golf’s Hottest Celebrity Tournament Keeps Getting More Exclusive

The American Century Championship tees off at Lake Tahoe on Friday.

Suns All In on Booker, Who Signs Record Extension Amidst Chaos

The Suns changed their head coach for the fourth time in four years.

Deion Sanders Rips ‘Bulljunk’ in CFB, Calls for NFL-Style Salary Cap

Coach Prime is frustrated with the new revenue-sharing era.

Murphy: Club WC Snags Won’t Derail Biggest Event ‘in Human History’

New Jersey’s MetLife Stadium is the concluding site of both FIFA events.

Featured Today

Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.