Monday, July 20, 2026

Microsoft Finalizes $69B Acquisition of Activision Blizzard

  • The agreement brings publishers Activision and Blizzard — as well as “Candy Crush Saga” publisher King — under Microsoft’s roof.
  • Microsoft’s pursuit of the deal finally crossed the finish line after beating numerous antitrust concerns from around the globe.
microsoft
Microsoft

The largest acquisition in video game history is finally done.

On Friday, Microsoft announced it completed its $69 billion purchase of Activision Blizzard — a transaction that has been in the works for the better part of two years.

The massive agreement brings publishers Activision and Blizzard — as well as “Candy Crush Saga” publisher King — under the roof of the American computer behemoth. Microsoft intends to bring those company’s titles into its popular Game Pass service.

Microsoft’s pursuit of the deal finally crossed the finish line after beating numerous antitrust concerns from around the globe. The European Union approved the deal in May, while the United Kingdom only rubber-stamped it after Microsoft made revisions to its original proposal.

In the United States, the Federal Trade Commission attempted to block the deal through an injunction, but was ultimately denied in court, opening the doors for Microsoft to move forward. However, the FTC is still pursuing legal action that could unravel the acquisition if successful.

Activision Blizzard CEO Bobby Kotick has been criticized for his handling of a workplace misconduct and discrimination lawsuit brought against the company. In an email to employees, Microsoft Gaming CEO Phil Spencer said that Kotick will remain as Activision Blizzard’s lead through the end of the year to ensure a smooth transition.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025

Saudis, Silver Lake, and Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
The cover of the College Football 25 video game.
Exclusive

OneTeam Backs Away From College Football Video Game Terms

EA offered $1,500 and no royalties; it also deleted an opt-out clause.
Sponsored

Top Esports Athletes Will Compete for National Glory in the Esports Nations Cup

The new biennial event, starting in 2026, kicks off a monumental next era for esports.

EA Sports Is Back In College Basketball. What’s Next?

There hasn’t been a college basketball game in more than 15 years.
podcast thumbnail mobile
Front Office Sports Today

CFB Analyst ⁨Josh Pate⁩ on Michigan Chaos, ESPN, McAfee, the Trump Interview, & More

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Aksha Bhatia, Max Homa, and Tiger Woods of Jupiter Links before a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.

Versant Buys Woods-Backed Golf Simulator Company for $530M

Full Swing is the predominant technology used by TGL.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
June 5, 2026

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
May 8, 2026

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.
April 23, 2026

Want to Own a 100-Year-Old Austrian Soccer Team for $500?

Vestible’s first team is Kapfenberger SV 1919.
April 16, 2026

How Taylor Swift’s Catalog Led Her Former Label Boss Into Sports

Scott Borchetta profited greatly from the sale of Swift’s masters.
John and Louis Antonelli
Exclusive
April 13, 2026

Chernin Group Leads Funding Round in Social Box Score App ‘Real’

The app combines live stats and play-by-play with a social media experience.