Taylor Swift Is Affecting The NFL, Chiefs Ticket Markets

Taylor Swift dominated NFL stadiums this summer to the tune of a $1,607 average ticket price to her Eras Tour.

On Sunday, she’ll visit her second NFL stadium in as many weeks to support Travis Kelce and the Kansas City Chiefs, as Front Office Sports first reported. Without playing a single song, the pop star is already affecting the NFL ticket market.

Prior to FOS’ report, a pair of tickets was going for $169.55 on primary ticket seller Ticketmaster, per NorthJersey.com. As of Thursday midday, that price increased to $289.35 for two tickets after fees.

The secondary market has also been affected by Swift Mania — even as the Jets continue to toil in mediocrity with Zach Wilson.

Ticket marketplace TicketIQ tells Front Office Sports that the Jets’ season opener against the Bills — Aaron Rodgers’ debut in prime time — had an average ticket price of $615, and at that time, the Chiefs game had a $599 average price tag.

But over the last three weeks, after Rodgers went down with a season-ending Achilles tendon injury, prices dropped 33%.

Since Tuesday, TicketIQ reports that the get-in price for Sunday’s contest has risen 43% to $124, while average list price is $511 — up 28% and the most expensive ticket for the Jets’ remaining home games.

Additionally, Vivid Seats reports to FOS that it saw a 126% increase in traffic on its Chiefs ticket page and a 173% traffic increase on the Chiefs-Jets page following Kansas City’s dismantling of the Chicago Bears — and more importantly, Swift’s first appearance in a luxury box.

The average listed ticket price for the game has increased 8% since Sunday. The get-in price on Vivid is $90, while the most expensive one will get you in a suite for $26,000 (all before fees).

But again, it’s all relative: Vivid Seats also says that the average ticket price to see Swift at MetLife Stadium, U.S. Bank Stadium (Minnesota), Empower Field (Denver), Gillette Stadium (New England), Allegiant Stadium (Las Vegas), and SoFi Stadium (Los Angeles) was 242% more than the average to catch the Chiefs at those same stadiums.

Swift’s Eras Tour was such a smashing success that it forced the U.S. government to question Ticketmaster’s “monopoly” over concert and sports primary ticket sales. The Tour, which continues in November, is projected to gross $2.2 billion.