• Loading stock data...
Monday, February 24, 2025

$600M Merger Involving ATP and WTP In Works

  • CVC Capital Partners is in detailed negotiations regarding a $600 million deal.
  • The deal would merge the ATP and WTA.
Geoff Burke-USA TODAY Sports/Design: Alex Brooks

CVC Capital Partners, a private equity firm, is in negotiations regarding a $600 million deal that would merge the ATP and WTA, the top men’s and women’s professional tennis tours. 

The merger, reported by Sky News, would place the ATP and WTA’s commercial activities under one roof. 

The single entity would be called One Tennis, with CVC holding a minority interest in the combined company. 

CVC established legitimacy in sports as an owner of Formula 1. The private equity firm acquired the motorsports business in 2006 for $2 billion. It had a value of $8 billion after it was sold to Liberty Media in 2017.

The desire to merge the ATP and WTA adds to recent transactions CVC has made to expand its reach and diversify its sports investments. 

  • Invested $300 million in the International Volleyball Federation in February to launch Volleyball World. The new entity will operate tournaments such as qualifiers for the Olympic Games. 
  • Agreed to a long-term strategic partnership in March with Six Nations Rugby. The partnership will help grow the game and enhance the organization’s prestigious tournaments. 
  • Started negotiations to acquire a stake in the Currie Cup, South Africa’s premier domestic rugby union competition. 

Tennis has suffered amid the pandemic, and CVC believes that combining the two tours can expedite the sport’s recovery and help revenue disparity

Before the pandemic, the ATP generated almost $150 million in revenue annually, while the WTA made only about half that. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
Madison Keys

Madison Keys Now Too Good for Tournament She Entered

Her ranking jumped too high for a lower-level tournament in Austin.
U.S. Soccer Federation president Carlos Cordeiro (left) and Sunil Gulati (center) and MLS commissioner Don Garber (right) pose for a photo.

Billionaire Who Chaired NASL Admits He Used Burner Account to Attack MLS,..

Rocco Commisso, the Mediacom founder, compared the MLS commissioner to Harvey Weinstein.

Featured Today

Dec 31, 2024; Durham, North Carolina, USA; Virginia Tech Hokies forward Tobi Lawal (1) and Duke Blue Devils center Khaman Maluach (9) battle for the opening tip during the first half at Cameron Indoor Stadium.

House v. NCAA Settlement Creates Potential Crisis for International Athletes

Revenue-sharing payments could violate international student visa laws.
Nov 2, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins goaltender Alex Nedeljkovic (39) stretches during a time-out against the Pittsburgh Penguins in the second period at PPG Paints Arena
February 21, 2025

Behind the Mask: The Artists Creating Hockey’s Iconic Goalie Style

The art and business of outfitting pro netminders.
Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team United States forward Matthew Tkachuk (19) and Team Canada forward brandon Hagel (38) fight in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre.
February 16, 2025

Inside the Push for the NHL’s Next Era of International Competition

Players have been clamoring, and the league is all in.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.

Tiger Woods Signs First PGA Tour Player to Wear Sun Day Red

Karl Vilips will wear Sun Day Red at his season debut at the Mexico Open.
Jul 30, 2022; Pasadena California, USA; Juventus forward forward Dusan Vlahovic (9) and Real Madrid forward Vinicius Jose Paixao (20) battle for the ball in the first half during an international friendly at the Rose Bowl.
February 14, 2025

‘Make Juventus Great Again’: Crypto Firm Tether Buys Stake in Soccer Club

Tether is just one of many crypto firms making sports investments.
Teammates embrace during matchup in The Hundred cricket league
February 15, 2025

Google, Microsoft, Adobe CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
exclusive
December 5, 2024

Talor Gooch Using LIV Golf Fortune to Start Building Sports Empire

The golfer has made more than $43 million individually from LIV.
December 4, 2024

U.S. Firm Makes $310M Bet on Soccer by Forming Superagency

The U.S.-based investment company makes a significant play in international soccer.
November 13, 2024

Why Liberty Media Spun Off Assets, Shook Up Leadership

Longtime CEO Greg Maffei is stepping down at the end of the year.
Oct 27, 2024; Seattle, Washington, USA; Buffalo Bills quarterback Josh Allen (17) passes against the Seattle Seahawks during the second quarter at Lumen Field.
October 30, 2024

Buffalo Bills in Talks to Sell Stake to PE Firm Arctos: Report

Arctos already has a slice of Paris Saint-Germain and the PGA Tour, among other assets.