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Monday, February 10, 2025

How 5G Will Reinvent The Fan Experience

  • Stadiums and arenas are ushering fans back into the stands.
  • 5G is creating a new ways to enhance the fan experience.
POOL PHOTO-USA TODAY Sports

It’s normal to see fans in the stands across sports again, and the major telecommunications companies are betting that their 5G networks help define the live sports experience after the pandemic. 

Last week, Verizon announced that its 5G technology is now live in more than 60 stadiums and arenas — but how exactly do those networks affect fans in real life?

Simply put, the real-time data available to spectators is becoming more dynamic than anything previously conceivable.

“Imagine being able to get shot make/miss projections for a player as he begins to take a shot, based on total career shooting percentage from that spot on the floor, in similar game situations,” Verizon said in a statement about the increased availability of its 5G tech in NBA arenas.

Fans at Super Bowl LV with a Verizon 5G connection and the NFL Mobile app got exclusive access to seven high-definition cameras around Raymond James Stadium for a closer look at the game.

In April, Verizon reported Q1 revenue of $32.9 billion with $16.7 billion from its wireless division. The company is also testing the 5G-supported application of augmented reality statistics with the NHL.

According to AT&T, which reported $43.9 billion in first-quarter revenue, data usage in sports venues is growing by 67% year-over-year.

“Venues are made for memorable experiences,” said AT&T executive Melanie Sullivan. “That’s why we’re helping stadiums provide fans with interactive, personalized, and connected engagements.”

T-Mobile, which has the largest 5G map in the U.S. with over 40% of the country covered, saw its Q1 revenue reach $19.8 billion.

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