• Loading stock data...
Wednesday, April 2, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

2024 in Charts: From Caitlin Clark Effect to NFL QB Contracts

To summarize some of the major events that happened in the business of sports, here are eight data visualizations that define 2024.

Kevin Jairaj-Imagn Images

As the media world has continued to evolve through social media and streaming, sports has remained a hot commodity. Ratings have fluctuated for live sports, but rights deals continue to shoot up as broadcasters recognize the added value they can extract from sports rights beyond the core viewership number, and that sports maintains a unique hold on monoculture.

Those growing rights deals have a collateral effect: Rising contracts for athletes. And this year, we saw some of the biggest deals in U.S. history.

To summarize some of the major events that happened in the business of sports, here are eight data visualizations that define 2024.

1. WNBA: Most-Watched Games (Caitlin Clark)

The WNBA had a banner year in 2024. Regular-season attendance was up 48% compared to last year, while viewership was up 170% on ESPN and 133% on Ion. 

While the league has gained momentum over the past half-decade, this year’s success was undoubtedly due to the 2024 rookie class—particularly No. 1 overall pick Caitlin Clark. Thirty-one WNBA telecasts, including the All-Star game, averaged over one million viewers this year, with 22 of them involving Clark. 

However, the rest of the league definitely felt the spillover from Clark’s presence, as the WNBA Finals, which did not feature the Fever, pulled 1.57 million viewers over five games, up 115% from 2023.

2. NFL Quarterback Contracts

The quarterback market grew once again in 2024 after six quarterbacks received nine-figure deals: Kirk Cousins, Jared Goff, Trevor Lawrence, Jordan Love, Tua Tagovailoa, and Dak Prescott. Excluding Cousins, the one person in the group that moved teams, the new contracts represent five of the six highest contracts in the NFL in terms of average annual value. Prescott leads the way at $60 million per year.

Patrick Mahomes still has the largest total contract in the league at $450 million over 10 years.

3. MLB Megadeals

It’s impossible to talk about player contracts without touching on Major League Baseball. Shohei Ohtani’s $700 million deal, which was reported in December 2023, was trumped a year later by Juan Soto, who agreed to a 15-year, $765 million deal with the Mets this month. Soto’s deal does not have the deferrals included in Ohtani’s deal which reduced its current-day value, as calculated by MLB, to $460 million. 

4. College Football 

The landscape of college football has changed significantly due to playoff expansion, conference realignment, the transfer portal, and the integration of new name, image, and likeness rules. Powerhouses, however, remain the most-watched programs. Georgia was by far the most-watched program this year, followed by Ohio State and Alabama.

The list also shows the continued control of the Big Ten and SEC in college football. The Big Ten’s media-rights deal is worth $1.15 billion annually with Fox/NBC/CBS and runs until 2030, while the SEC’s deal is $710 million per year with ESPN until 2034.

5. NBA and MLB: Finals and World Series Viewership

Viewership is always a hot topic. That was particularly true in the NBA and MLB. 

MLB recorded its most-watched World Series in seven years after it was gifted a dream matchup between Shohei Ohtani’s Dodgers and Aaron Judge’s Yankees. The timing was great for baseball following last year’s World Series between the Rangers and Diamondbacks, which was the league’s least-watched World Series ever. MLB has also seen some positive momentum over the last two years in keeping fans engaged since instituting new rules like the pitch clock have helped cut down the length of games.

On the other hand, ratings have been a sour point of the NBA this season. The league was facing double-digit percentage declines in viewership through the first two months of the season—but got positive news after recording an 87% year-over-year increase on Christmas. The total regular-season number is now down to a decline of just 3%.

NBA Finals viewership has dropped since a strong stretch between 2015 and 2018—when Steph Curry and the Golden State Warriors faced LeBron James and the Cleveland Cavaliers four consecutive times.

6. College Basketball

Clark’s impact on the WNBA began before she was drafted, as she drove history in the college ranks. The women’s college basketball championship drew 18.9 million viewers, four million more than the men’s game—the first time in history the women’s game drew more than the men’s. The men’s game drew 14.8 million viewers, its second-lowest audience ever, ahead of only last year’s contest.

Clark and Iowa made back-to-back finals in 2023 and 2024, with last year’s game against Angel Reese and LSU setting a then-record of 9.9 million viewers. The Hawkeyes drew over ten million viewers for their final three games, starting in the Elite Eight.

7. Tennis Prizes

All four tennis majors saw record purses in 2024, highlighted by the U.S. Open, which had a $75 million purse which was the most in the history of the sport. Men’s world No. 1 Jannik Sinner took home $19.7 million this year after winning the Australian Open, U.S. Open, and the ATP Final—which on its own was a $4.88 million payout.

8. Olympics Viewership

The Paris Olympics delivered buzz and viewership that helped the event recover from viewership lows during the last summer games in Tokyo which was marred by the COVID-19 pandemic. NBCU reported an 82% increase between the last two Summer Olympics—though the numbers are slightly inflated as this year’s number was “total audience delivery” which combined viewership numbers from prime time windows in France and the U.S.

Nonetheless, the numbers are a positive sign for NBCU, which, in 2014, agreed to a $7.65 billion deal for the rights to the Summer and Winter Games through 2032.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

ESPN headquarters
exclusive

ESPN Editor Leaves for Ring Mag Amid Cristina Daglas Investigation

Elizabeth Baugh had been at ESPN for nearly a decade.

In the NIL Era, College Basketball’s Biggest Programs Keep Winning

Only Power 4 teams qualified for the men’s Sweet 16.
Kelly Coleman, pro bat lead operator, inspects a torpedo bat after it comes out of a baseball bat lathe at the Louisville Slugger Museum & Factory in Louisville, Ky. on Mar. 31, 2025.

‘Torpedo’ Bat Sales Boom As Debate Rages About Effectiveness

Several manufacturers report historic interest in the much-debated bat design.

Featured Today

Mar 26, 2025; Indianapolis, Indiana, USA; Los Angeles Lakers forward LeBron James (23) in the first half Indiana Pacers at Gainbridge Fieldhouse.

The Creator Behind the LeBron ‘Glazing’ Trend Sweeping TikTok

FOS spoke to TikTok user OkaySpade who made the original song.
Mar 22, 2025; Providence, RI, USA; McNeese State Cowboys manager Amir Khan before a second round men’s NCAA Tournament game against the Purdue Boilermakers at Amica Mutual Pavilion
April 1, 2025

Inside the 24-Hour NIL March Madness Deals

Some of the most viral partnerships come together overnight.
Seattle Kraken
April 1, 2025

Samantha Holloway Is Seattle’s NHL Present—and Hopeful NBA Future

Samantha Holloway is steering the Kraken and hoping to revive pro hoops.
Brehanna Daniels
March 31, 2025

NASCAR Pit Crew Member Brehanna Daniels Didn’t Know She’d Be a Trailblazer

The first Black female tire changer didn’t know she’d be a trailblazer.

This Year’s Masters Features Smallest LIV Golf Contingent Yet

There are 12 LIV players set to compete in Augusta.
March 31, 2025

WNBA Draft: Tourney Stars Face Tough Choices Amid CBA Uncertainty

Flau’Jae Johnson is still undecided.
Mar 30, 2025; Minneapolis, Minnesota, USA; Detroit Pistons center Isaiah Stewart (28) reacts after a fight against the Minnesota Timberwolves during the second quarter at Target Center. Stewart was later ejected from the game.
April 1, 2025

NBA Lightly Suspends Five Players for Timberwolves-Pistons Brawl

The brawl came in a game where 12 technical fouls were issued.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
Kendall Coyne Schofield
March 25, 2025

Kendall Coyne Schofield Wants More for the Next Wave of Mom-Athletes

The Walter Cup–winning Frost captain says small changes mean “everything.”
March 21, 2025

Tennis Turmoil: Grand Slams Reject Tours’ Proposal Amid Pay Dispute

The Grand Slams wish to create a “premium tour.”
March 21, 2025

Blue Jays CEO Says Guerrero Not Ohtani, but Confident He’ll Sign

Blue Jays CEO Mark Shapiro is optimistic about keeping the superstar.