Connected devices have thoroughly transformed the way sports media is consumed, creating a digital divide as viewership fragments across platforms and screens.
For sports organizations and broadcasters, understanding how, what, and where fans are consuming sports media is essential to effectively engage and adapt to constantly changing viewership preferences. As an increasing number of viewers consume media in short, snackable portions, game highlights have emerged as a preferred viewing choice, particularly among younger generations.
Delivering relevant short-form content on-demand is the key to connecting with the sports fan community. But how can stakeholders be “everywhere at once” and bridge the digital divide in sports fandom? By harnessing the power and speed of AI-powered technologies to create highlights in real time, to be consumed by fans immediately.