sportsbiz

Amazon Reportedly Seeks Italian Serie A Broadcast Rights

Serie A created a company to handle its media rights and sold 10% to American private equity firms for more than $2 billion.

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Motorsport Games Gains More Than 50% in First Trading Day

Despite an unexpected bump in the road, Motorsport Games boosted its IPO size. The Miami-based racing games developer was preparing to sell shares on Tuesday, when CEO Dmitry Kozko was […]

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NHL Commissioner Expresses Importance of Season Despite Heavy Losses

NHL Commissioner Gary Bettman said he expects the league and its teams to lose more than $1 billion this year, but emphasized the importance of playing the shortened season — […]

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Louis Vuitton Expands Sports Portfolio With Naomi Osaka

Naomi Osaka was introduced this week as the newest Louis Vuitton ambassador. The three-time Grand Slam winner and world No. 3 is the star of the women’s Spring-Summer 2021 campaign. […]

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Crocs Expects to Finish 2020 Revenue with $1.4B, Best Year Ever

Crocs stock jumped more than 50% in 2020 and the company expects momentum to continue with 2021 revenue forecast to grow more than 20%.

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Sports Drinks Battle Expands Into Music With BodyArmor's Carrie Underwood Deal

Carrie Underwood joined NBA star James Harden in the first TV campaign for the company’s BodyArmor Lyte brand.

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Fifth-Tier English Soccer Team Marine AFC Capitalizes on Historic Match

The team surpassed 30,000 virtual tickets sold, worth over $400,000, after a push from famous football figures on social media.

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Connected Fitness Platform Keep Raises $360M, Valued at $2B

Along with at-home workout videos, Keep offers connected stationary bikes, treadmills, smart wristbands and apparel.

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Drone Racing League Provides Next Untapped Market for Bettors

The next off-major sport has hit the betting market. Bettors can now wager on the Drone Racing League, following its success as a free-to-play pool at the beginning of the […]

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League of Legends Drives $1.75B in 2020 Revenue for Riot Games

“League of Legends” is an undisputed heavyweight.  Riot Games’ flagship title generated nearly $1.75 billion in revenue in 2020, the most by any non-mobile free-to-play game. It was No. 6 […]

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