Hertz announced this week that it’s buying 100,000 Teslas, and the company has tapped Tom Brady to promote the massive new deal.

The rental car giant worked with Brady’s creative agency Shadow Lion to create an ad campaign around the quarterback’s signature line, “Let’s go!”

The $4.2 billion Tesla transaction, made just four months after Hertz emerged from its May 2020 bankruptcy, is the largest purchase of electric vehicles in history. Teslas will now comprise 20% of Hertz’s total fleet.

The deal put a charge into Tesla’s stock price.

• The electric car maker’s stock jumped 4.5% at market open on Monday, peaking at 18.8% growth on Tuesday morning.
• Tesla’s market capitalization hit $1.03 trillion, making it the sixth $1 trillion public company in the world after Apple, Microsoft, Saudi Aramco, Alphabet, and Amazon.
• The rising tide lifted founder and CEO Elon Musk to the title of richest person in the world with a net worth of $253.8 billion, as of Wednesday. In March, Musk joined the board of UFC owner Endeavor.

The Tesla Model S P100D was slated to be the model vehicle for the Electric Production Car Series, with races planned across Europe.

The series was indefinitely delayed due to an apparent failure to find a lead investor.

Silver Lake Partners is close to acquiring a 30% stake in the Australian Professional Leagues for around $97 million, valuing the soccer competitions at more than $322 million, according to the Sydney Morning Herald.

The deal would mark the largest-ever single cash injection into Australian club soccer, but it still requires regulatory approval.

The A-Leagues — which oversee Australia’s top-flight men’s and women’s clubs — will use the funds for investments, operating costs, marketing, and a new digital media platform.

Silver Lake has $88 billion in assets under management and committed capital, and its portfolio of brands generates more than $221 billion in annual revenue.

The investment firm has established quite the footprint in sports.

• It bought a 10% stake in Manchester City owner City Football Group for $500 million in 2019.
• It participated in a $325 million investment round for Fanatics in August.
• It’s purchasing a stake in Pro Football Focus reportedly worth $50 million.
• It’s teaming up with Endeavor to bid on minor league baseball teams.

The A-Leagues agreed to a five-year, $155.5 million domestic broadcast deal with ViacomCBS in May, beginning with the 2021-22 season. Games will air on Paramount+ and Australian provider Network 10.

Apple Fitness+ is expanding to 15 new countries as the at-home fitness movement persists alongside the return of gyms.

The company has paired its subscription workout program with its signature wearable, offering six months of Apple Fitness+ with an Apple Watch purchase. The Watch tracks biometrics such as heart rate, blood oxygen levels, movement activity, and sleep.

Apple’s program will roll out in Brazil, Mexico, Indonesia, Saudi Arabia, and across Europe on Nov. 3.

The expansion comes during a time when many consumers are now choosing to take a hybrid approach to working out — at home and returning to gyms.

• Peloton is ramping up efforts to bring in a broader audience. The company dropped the price of its connected bike to $1,495 from $1,895 in August and spent 24.5% of its revenue on sales and marketing in the second quarter.
• The at-home fitness market is still growing, with equipment sales up 20% year-over-year in August, according to the NPD Group. Fitness equipment sales hit $3.7 billion in 2020, 85% above the previous year.

Foot traffic to brick-and-mortar chains like Planet Fitness, 24 Fitness, Gold’s Gym, and Crunch was up 82.2% year-over-year in the third quarter, according to Placer.ai.

England’s North West region sees millions of visitors each year, and soccer is a huge reason why.

Home to the Premier League’s Manchester United, Manchester City, and Liverpool FC, 18% of the region’s tourists visited specifically for soccer-related purposes in 2019, compared to London’s 3%.

Overseas visitors who watched a soccer match spent a collective $1.9 billion in the United Kingdom in 2019.

• That year, 1.5 million visits to the U.K. involved watching a live soccer game, with roughly 226,000 trips to Man U’s Old Trafford and 213,000 to Liverpool’s Anfield.
• The National Football Museum in Manchester told Forbes that pre-pandemic about 50,000 of its visitors came from overseas each year.

The top eight stadiums accounted for 80% of overseas soccer stadium visits in England in 2019, and 70% of Americans who went overseas to watch a game said “atmosphere” was a main reason for their travels.

Despite significant financial losses during the pandemic, things are looking up for some Premier League clubs.

Man U, for example, saw revenue increase 15.3% year-over-year to $129.3 million in fiscal Q4 following a 140.4% jump in broadcast revenue to $54.9 million.