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Front Office Sports - The Memo

Morning Edition

April 27, 2026

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The Red Sox fired Alex Cora and five coaches after a rough 10–17 start to a season that began with high expectations. Now Fenway Sports Group is staring down one of its biggest tests yet in Boston.

—Eric Fisher

First Up

  • The NFL Draft drew a record 805,000 fans in Pittsburgh. Washington is already eyeing 1 million next year. Read the story.
  • Two Adidas runners broke the two-hour barrier in the London Marathon. Nike still tipped its cap. Read the story.
  • Carlos Alcaraz will miss the French Open, which begins May 18. That opens the door for Jannik Sinner. Read the story.
  • Jim Furyk will lead the U.S. Ryder Cup team again after Tiger Woods dropped out. The event tees off Sept. 13. Read the story.

Red Sox Fire Alex Cora, Five Coaches in FSG’s Biggest Test Yet

Eric Canha-Imagn Images

The 24-year-old era of the Red Sox within the John Henry-led Fenway Sports Group, already marked by many thrilling highs and painful lows, is facing arguably its greatest challenge yet. 

The club fired manager Alex Cora late Saturday, along with five other assistant coaches, and reassigned game planning and run prevention coach Jason Varitek. The organizational housecleaning arrived after a 2026 season that started with so much hope turned into an ugly 10–17 campaign entering Sunday’s game in Baltimore.

Cora, replaced by interim manager Chad Tracy, becomes the 19th manager in MLB’s 57-year divisional era to be fired within the first games of the season, and the first since the Reds’ Bryan Price in 2018. 

That 2018 timing is also relevant for the Red Sox, as it’s the last time Boston won a World Series. Since then, the Red Sox have missed the playoffs in five of seven seasons, and Cora did not manage the team in 2020 and was suspended that year for his prior role in the Astros’ sign-stealing scandal.

Much more recently, the Red Sox were just swept at home by the arch-rival Yankees, have not had a three-game winning streak at any point in 2026, and rank poorly in a series of MLB statistical measures. A 2–8 start to the season levied early pressure on Cora this year, and Boston’s play since then didn’t materially change the outlook. 

“Yesterday was definitely painful, but we felt it was a necessary move and we felt it was necessary to take decisive action to achieve the goal of a fresh start for the 2026 season,” said Red Sox president and CEO Sam Kennedy in a Sunday press conference.

Highs and Lows

The firings extend the roller-coaster ride that has marked the FSG era of owning the club. Under the group’s stewardship, the team has won four World Series titles, led a successful restoration of Fenway Park, and given nearly $150 million in charitable donations through its foundation. Those highs for the Red Sox, however, have been joined by several painful lows, including six last-place finishes in the AL East division. 

Amid that backdrop, chants of “Sell the team!” are already ringing out at Fenway Park.

Craig Breslow, the team’s chief baseball officer, led the decision to fire Cora and the other coaches.

“By acting today, it gives 135 games ahead of us, so we’ve got almost a full season’s worth of run to take advantage of this fresh start,” Breslow said. “Ultimately, [we want] to compete for a division and deep postseason run in the way that we talked about it and envisioned and believed heading into spring training.”

The Red Sox are one of several high-revenue MLB clubs to face early-season struggles, with the Mets, Phillies, and Blue Jays also among those not performing up to expectations. That situation elsewhere in the league means that Cora—currently owed the majority of a three-year, $21.75 million contract running through 2027—may not be out of work for very long.

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LOUD AND CLEAR

Pavia Passed Over

Ron Chenoy-Imagn Images

“I BELIEVE IN YOU MY MAN! Stay strong and don’t let up.”

—Deion Sanders, in a message posted on social media, backed Diego Pavia, who went undrafted despite finishing second in Heisman Trophy voting last season. Pavia’s fall out of the NFL Draft was one of the weekend’s biggest surprises, especially after he led Vanderbilt to 10 wins and emerged as one of college football’s most productive quarterbacks in 2025.

NFL teams appear to have looked past Pavia’s résumé because of concerns about his age and size. Sanders, whose son Shedeur Sanders also slid in last year’s NFL Draft, put a spotlight on the gap between what Pavia produced in college and what NFL teams were willing to bet on. Read the story.

Daily sports trivia: Can you rank the top five PGA Tour players by most consecutive cuts made through the end of the 2025 season? (If tied, listed alphabetically by last name.)

Play Factle Sports
ONE BIG FIG

Project B Payday

Mark J. Rebilas-Imagn Images

$2 million

That’s the reported starting salary Project B is offering players, a figure that still tops even the WNBA’s new supermax under its latest CBA. The startup league is also offering signing bonuses and equity, adding to its appeal as a new offseason option.

That helps explain why Kelsey Mitchell and Sophie Cunningham reaffirmed their commitment to Project B this week despite both re-signing in the WNBA. The league’s seven-figure paydays suggest Project B may still be a real offseason threat, not just a bargaining chip. Read the story.

SPONSORED BY WSC SPORTS

A Conversation with Netflix’s VP of Sports

“Off The Record with Andrew Marchand presented by WSC Sports” is an event series featuring the biggest dealmakers in sports discussing the future of sports media and technology in an intimate setting. Past guests have included Jimmy Pitaro, Rick Cordella, Gary Bettman, Jay Marine, Mark Shapiro, Hans Schroeder, Christian Oestlien, and Don Garber.

Gabe Spitzer, Netflix’s VP of Sports, is the featured guest on Tuesday, May 12, starting at 4 p.m. ET. In this closed-door conversation, Marchand will ask Spitzer about Netflix’s future sports strategy, what has worked so far, and how the company approaches live events for its members.

The event is free and includes light appetizers and cocktails. Space is limited, so signing up does not guarantee a spot. Request an invite here.

Editors’ Picks

Fernando Mendoza’s NFL Arrival: High Intrigue, Higher Expectations

by Eric Fisher
The top pick enters the league with high intrigue and higher expectations.

Nick Wright Sounds Off on Off-Air Beefs, On-Air Chemistry, and Emmy Nom

by Michael McCarthy
First Things First was recently nominated for its first Emmy.

Rams’ Surprise Ty Simpson Selection Raises Questions

by Alex Schiffer
The Rams already have reigning MVP Matthew Stafford at quarterback.

Question of the Day

Do you think the Red Sox will turn things around and make the playoffs?

 Yes   No 

Friday’s result: 50% of respondents think Fernando Mendoza will be the Raiders’ Week 1 starter.

Events Video Games Shop
Written by Eric Fisher
Edited by Matthew Tabeek

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