Tom Brady and business partner Alex Guerrero have picked licensing company IMG to help grow their wellness brand TB12. The agreement will “expand TB12’s traditional retail and ecommerce presence” globally as it develops new products.
Launched in 2013, TB12 has physical locations in Boston, Foxborough and Tampa. The company has plans to open additional retail locations that combine in-person training and treatments.
The IMG partnership is the second major deal this week for Brady, who also agreed to make Fanatics his exclusive memorabilia distributor. The long-term exclusive deal expands the online retailer’ collection of Tampa Bay Buccaneers products and will make game-used products from Brady’s first season in Tampa available in real time.