The Atlanta Dream is proving its commitment to equality with a bold organizational move.

The WNBA approved the sale of the team to an investor group that includes former Dream player Renee Montgomery, who opted out of last season to focus on social justice initiatives. 

“My Dream has come true,” said Montgomery. “Breaking barriers for minorities and women by being the first former WNBA player to have both a stake in ownership and a leadership role with the team is an opportunity that I take very seriously.”

The new group of investors, which also includes Larry Gottesdiener, chairman of real estate firm Northland, and Suzanne Abai, president and COO of Northland, means the team is formally ousting former U.S. Senator Kelly Loeffler from ownership — she held a 49% stake.

Loeffler previously faced heavy criticism from WNBA players league-wide for opposing social justice initiatives — specifically the Black Lives Matter movement.

Players across the league — including several on the Atlanta Dream — spearheaded a campaign to elect Loeffler’s democratic challenger, Reverend Raphael Warnock. Warnock eventually won the seat in a January run-off.

Loeffler and Mary Brock combined $1 million in 2011 to join Kathy Betty as investors in the Atlanta Dream. They took over as sole owners in 2012. “We are proud of what we accomplished,” Loeffler and Brock said in a joint statement.

AT&T agreed to sell a stake of its pay-TV unit to private equity firm TPG, per The Wall Street Journal. TPG is paying $1.8 billion in cash for a 30% stake.

The deal will merge DirecTV and AT&T TV services into one entity that TPG and AT&T jointly operate. The new company is valued at $16.25 billion with around $6.4 million in debt.

In 2015, AT&T acquired DirecTV for $48.5 billion, but cord-cutting caused the value of the satellite-based service to plummet, forcing the company to pivot its business strategy.

DirecTV’s NFL Sunday Ticket has been integral in that fall from grace, racking up $2.5 billion in losses.

The service has around 2 million subscribers but has lost significant momentum since its launch in 1994. With packages costing up to $399, the service has lost buy-in from fans who can find more affordable viewing options.

AT&T is near the end of an eight-year, $12 billion exclusive rights package for Sunday Ticket that expires in 2022 along with other NFL TV deals. There is no clear indication on whether AT&T will extend the partnership.

Disney and the NFL reportedly reached a media rights agreement today that will keep “Monday Night Football” on ESPN and bring the Super Bowl to ABC for the first time in over 15 years.

“We don’t negotiate through the media,” an NFL spokesperson told Variety.

DraftKings has never reported a profit, but that may change soon.

The sports betting and daily fantasy company reported fourth-quarter revenue of $322 million, up 146% from the same period last year. DraftKings now reaches an average of 1.5 million unique paying users each month.

The growth did not come cheap. The Boston-based company more than tripled its sales and marketing budget from the previous year, up to $192 million, and had similar growth in its technology and operational expenses. 

• Sponsorship deals with ESPN and the New York Giants came to fruition at the end of Q3 2020. 
• In Q4, the company landed deals with UNLV, the Detroit Pistons, Philadelphia Eagles, and Nashville Predators.
• DraftKings entered a multiyear deal with Turner Sports and Bleacher Report in October.

There’s reason to believe the investment will pay off. Based on an assumption that March Madness and other major sports events will happen as planned, DraftKings upped its revenue forecast for 2021 to $1 billion from $900 million.

Twenty-five states have legalized sports betting, and 20 of those have commenced operations. DraftKings’ revenue report does not include anything from 2021, when Michigan and Virginia opened up for sportsbooks. DraftKings is now active in both states.

JPMorgan predicts that the U.S. sports betting market will grow sixfold to $9.2 billion by 2025.