Introducing FOS Essentials, a series of complimentary, interactive courses designed to help professionals stay on top of today's ever-changing sports landscape.
In our first course, Sports Marketing Essentials, you’ll hear from leaders at Pepsi Sports and their agency partners at Genesco. Topics include Pepsi’s overall sports strategy and how they bring brands to life at marquee events including The Super Bowl and NBA All-Star Game. We’ll also explore how brands leverage athletes, the rising importance of esports and gaming, the importance of data and how they’ve pivoted in a post-COVID environment. Register now for an inside look at this sports megabrand.
Students aspiring a career in the sports industry, early-career marketers or professionals looking to transition to a sports-related career.
Yes, upon completion of each course, you will receive a course badge that can be added to your LinkedIn profile.
You can take them in order, wait until they are all available and binge them all at once, or take just the ones you need. It’s up to you.
Yes, the course is completely mobile-friendly.
No. The lessons in each course exist independently, and are available for you to take at any time.
There is live chat support in the courses, or you can email firstname.lastname@example.org.
FOS Essentials is a series of complimentary, interactive courses designed to help professionals stay on top of today’s ever-changing sports landscape. Each course is designed with multiple lesson modules to give you an in-depth understanding of various areas of the business of sports and help you gain the expertise and knowledge to develop your skills and boost your career. Upon completion, you’ll earn a verified digital badge to proudly display on your LinkedIn profile.