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Front Office Sports - The Memo

Afternoon Edition

May 8, 2026


As the World Cup draws nearer to its June 11 kickoff, politicians in the U.S. are sounding the alarm on ticket prices. The mayor of New York City, members of Congress, and even the president are criticizing FIFA for its strategy. During a “limited” drop Thursday, FIFA had a ticket to the final listed for nearly $33,000 on its official platform.

—Margaret Fleming

First Up

  • After months of anticipation, and business and political maneuvers still unfolding, the NFL’s 2026 schedule is now just days away from its full release. Read the story.
  • The NFL won’t be using replacement officials next season. The NFL Referees Association ratified a new labor agreement with the league. Read the story.
  • Records obtained by FOS show Illinois spent more than $20 million on jumbotrons that will likely set the standard for CFB stadium upgrades. Read the story.
  • Mark Cuban can’t buy back the Mavericks. Instead, he’s invested in the Brampton Honey Badgers of the Canadian Elite Basketball League. Read the story.

Politicians From Mamdani to Trump Furious at World Cup Prices

Amber Searls-Imagn Images

As the World Cup draws nearer to its June 11 kickoff, politicians in the U.S. are sounding the alarm on FIFA’s ticket prices. 

Fans have protested World Cup pricing since the fall, but FIFA’s recent “limited” ticket drops during its “last-minute” sales window, which began in April, are sparking further outrage. They’ve left fans waiting long hours in the virtual queue to find limited availability for games and high prices, especially for host nations. 

During a “limited” drop Thursday, FIFA had a ticket to the final listed for nearly $33,000 on its official platform.

The mayor of New York City, members of Congress, and even the president are criticizing FIFA for its strategy.

A spokesperson for New York City Mayor Zohran Mamdani’s press office tells Front Office Sports that the mayor is in “active negotiations with FIFA” over ticket prices. 

New Jersey is hosting eight World Cup matches including the July 19 final across the river from New York City, with serious tournament contenders like Brazil, France, England, Morocco, Senegal, and Germany all coming through during the group stage.

“Working class New Yorkers should not be priced out of one of the biggest sporting events in the world while it’s happening in their own city,” the spokesperson said. “FIFA has set the highest World Cup ticket prices in history. Mayor Mamdani believes we should be ending dynamic pricing and capping resale prices.

“The beautiful game belongs to everyone. That’s why the Mamdani administration is in active negotiations with FIFA to secure affordable tickets for New Yorkers to experience the tournament in person.”

FIFA did not respond when asked to confirm the negotiations. 

Even President Donald Trump seems to think the prices are too high. When asked by the New York Post late Wednesday about $1,000 tickets to watch the U.S. men’s national team face Paraguay in its opening match in Los Angeles, Trump said “I haven’t seen that, but I would have to take a look at it.”

“I did not know that number,” Trump said. “I would certainly like to be there, but I wouldn’t pay it, either, to be honest with you.”

“If people from Queens and Brooklyn and all of the people that love Donald Trump can’t go, I would be disappointed, but, you know, at the same time, it’s an amazing success,” he said. “I would like to be able to have the people that voted for me to be able to go.”

“I know that is extremely successful,” the president said of FIFA’s claims that it has sold 5 million tickets. “Setting every record in the book. They’ve never had anything like it.”

The White House did not respond to questions from FOS on Thursday about whether Trump or his World Cup Task Force is working with FIFA to bring down ticket prices.

But the head of that group, Andrew Giuliani, told the Financial Times that “the market will dictate the price.”

“We look to FIFA as a private entity here, we don’t really believe in price controls,” Giuliani said. “That’s kind of like what dynamic pricing can do.”

“It actually shows just how sought-after it is to come to the United States for a World Cup.”

Rep. Nellie Pou (D., N.J.), whose district includes MetLife Stadium and has been vocal on several World Cup–related issues, sent a letter to FIFA on Thursday along with Rep. Frank Pallone (D., N.J.). The message blasted FIFA for its dynamic pricing, manufacturing “artificial scarcity” in the market with the repeated “limited” drops, misleading seat maps, and taking a 15% cut from both buyers and sellers on its resale site, and demanded answers to a series of questions by May 22.

When FOS entered FIFA’s ticket drop Thursday, prices for U.S. matches (excluding ADA-compliant seats) were set at the following levels:

  • U.S. vs. Paraguay in L.A. on June 12: $4,105 for Front Category 1, $2,330 for Front Category 2, $2,735 for Category 1, $1,940 for Category 2, and $1,120 for Category 3.
  • U.S. vs. Australia in Seattle on June 19: $2,715 for Front Category 1.
  • U.S. vs. Turkey in L.A. on June 25: $2,970 for Front Category 1, $1,345 for Front Category 2, $990 for Category 1, and $840 for Category 2.

The “Front” tiers are new levels created by FIFA this spring that take precedence over other seats in Categories 1 and 2, which were previously the highest tier of tickets available. The move has been highly criticized by fans who paid for Category 1 and 2 believing they would be getting the best seats in the building, only to be placed behind a new category of seats.

USMNT Still Not Selling

Group-stage matches featuring the three host nations have consistently been some of the most expensive of the tournament, and those prices have increased from where they were initially set in the fall. But this strategy has not translated to sales. One user on X posted a screenshot of 132 tickets available in one section alone for the U.S.-Turkey match.

Prices also remained high Thursday for openers for the Mexican and Canadian teams. For Mexico’s opener against South Africa, the only available non-ADA seat was a $2,985 Category 1 ticket.

Canada’s opener against Bosnia and Herzegovina was priced at $3,360 in Front Category 1, $2,240 in Category 1, $1,645 in Category 2, and $980 in Category 3.

For the July 19 final in New Jersey, the options were $32,970 for a Front Category 1 ticket or $10,415 for a Front Category 3 ticket.

FIFA president Gianni Infantino defended the high ticket prices earlier this week, saying “we have to apply market rates,” and that 25% of group-stage match tickets cost less than $300.

“You cannot go to watch in the U.S. a college game, not even speaking about a top professional game of a certain level, for less than $300,” Infantino said. (A spokesperson later said he was referring to college football.) “And this is the World Cup.”

Infantino also stressed it does not control prices on its official resale platform. But prices have actually been falling on secondary resale sites, multiple outlets have reported.

In addition to high ticket prices, New Yorkers traveling to games at MetLife Stadium are shelling out on transportation. Fans have two main ways to attend the game: They can ride the host committee’s $80 bus or take New Jersey Transit for $105 round-trip. Other host cities with high World Cup transit costs include Boston, whose train will be $80, and Miami’s Brightline, which will be $151.

Mamdani has been an outspoken critic of FIFA’s pricing for the World Cup since before taking office in January. In September, the then-candidate said FIFA should get rid of dynamic pricing, put a cap on resale tickets, and set aside 15% of tickets for locals.

“We know that FIFA, they’re supposed to be stewards of the world’s game, and yet for them, it has increasingly just become a question of profit,” Mamdani said in an interview with FOS last year.

Also on Thursday, FIFA released the first batch of “host city jerseys” with artful designs paying tribute to the hosting regions that also feature a non-fungible token component. The jerseys are priced at $375 each.

FRONT OFFICE SPORTS LIVE

Intersecting Capital and Competition

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After an impactful debut in 2025, Asset Class, our live event led by FOS deals reporter Ben Horney, is back for its second year on Sept. 15 in Manhattan.

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EXCLUSIVE

New Rules

Bill Streicher-Imagn Images

Just as Bryson DeChambeau spoke this week about his growing YouTube golf ambitions being a potential hurdle to returning to the PGA Tour, the Tour is planning to roll out updated player social-media rules, a source tells Front Office Sports. The changes are designed to complement the PGA Tour’s off-site guidelines, which allow players to share non-live, post-produced content across their personal channels. Read the story.

LOUD AND CLEAR

Grand Slam Turmoil

Jul 13, 2025; Wimbledon, United Kingdom; Jannik Sinner (ITA) stands on the South West Hall balcony holding the gentlemen's singles champion trophy, after his match against Carlos Alcaraz (ESP)(not pictured) in the gentlemen's' singles final of The Championships Wimbledon 2025 at All England Lawn Tennis and Croquet Club.

Geoff Burke-Imagn Images

“I do understand players talking about [a] boycott because it’s somewhere we also need to start.”

—Jannik Sinner, the world No. 1 men’s tennis player, said Thursday ahead of the Italian Open when asked whether he’d consider boycotting a Grand Slam. Sinner did not rule out boycotting any tennis event: “I cannot predict the future in a way.”

Men’s and women’s tennis players have complained about pay for years, saying they deserve a bigger split of revenue at tournaments. For the French Open next month, players are set to receive 15% of the estimated revenue, down from 15.5% last year, and significantly less than the 22% they’re seeking. This has caused the issue to bubble up again, including the possibility of a players’ boycott. Sinner’s comments come days after top women’s players Aryna Sabalenka and Coco Gauff said that they would consider boycotting a Grand Slam. “I think at some point we will boycott it. I feel like that’s going to be the only way to fight for our rights,” Sabalenka said.

STATUS REPORT

Two Up, Two Push

Apr 15, 2026; Ottawa, Ontario, CAN; Ottawa Senators right wing Drake Batherson (19) and center Stephen Halliday (83) battle with Toronto Maple Leafs center Jacob Quillan (26) in the third period at the Canadian Tire Centre.

Marc DesRosiers-Imagn Images

NHL draft lottery ⬆ The event’s lottery draw, which took place in real time on live TV for just the second time ever Tuesday, averaged 784,000 viewers on ESPN. This made it the NHL’s most-viewed draft lottery on record, up significantly from the 454,000 who watched the event last year. The Maple Leafs won the first overall pick with just an 8.5% chance of getting it, earning the opportunity to draft top prospect Gavin McKenna out of Penn State.

World Athletics ⬆⬇ The international governing body of track and field rejected the International Olympic Committee’s proposal to lift Belarus’s ban from its events (though Russia still remains banned by the IOC). This contrasts with the stance of World Aquatics, which in April allowed Russian and Belarusian athletes to compete under their flag at its events after a four-year ban following Russia’s 2022 invasion of Ukraine. Though some international governing bodies have allowed Russians and Belarusians to compete as “neutral” athletes, World Athletics never offered that exception.

Cosm ⬆ The immersive entertainment company has partnered with Fox to bring 40 World Cup matches (including all three USMNT group-stage matches) to its facilities in Los Angeles, Dallas, and Atlanta. Cosm facilities give fans an immersive, shared virtual-reality experience, where they can pretend they’re at the actual venue of a match. Last year, Fox signed a multiyear deal with Cosm to air college football, MLB, and NFL games alongside the Daytona 500.

WNBA Rebel Edition jerseys ⬆⬇ All 15 WNBA teams revealed their new Rebel Edition uniforms Friday morning, designed in a way that Nike said “reflect each team’s energy, spirit, values and local influences.” Some pay homage to their respective cities—the New York Liberty’s uniform says “Brooklyn” on it, while the Washington Mystics’ jersey says “District of Change.” The league has donned Rebel jerseys in the past before, but releases were usually limited to a few teams each year.

ONE FUN THING

Super Bowl Vibes

Mina Kimes on Front Office News

Front Office Sports

NFL Live star Mina Kimes is set to host the Scripps National Spelling Bee this month. When asked which NFL players she thinks would make the best spelling bee participants, the former elementary-school spelling bee champ and recent Sports Emmy nominee pointed to a pair of pass-rushers.

Quarterbacks are “too single-minded about football,” Kimes told Front Office Sports. “It would have to be somebody who’s willing to really dive into non-football. Myles Garrett comes to mind as a pretty cerebral player who’s pretty nerdy and focused. Von Miller also, another pass-rusher who I lost to in The Great American Baking Show. The thing that struck me the most was how much he had prepared … because preparedness is really the key to the spelling bee. And I think it would be guys like that who are willing to just really put in the hours and study.” Read the story.

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