\r\n\r\nDiscussion topics include:\r\n\r\n\r\n\r\n\r\n\r\n \tOptimizing assets in real time to improve results.\r\n \tIdentifying new opportunities to drive brand visibility.\r\n \tClearly defining and measuring sponsorship KPIs throughout the season.\r\n \tGaining deeper insights around sponsorship assets.\r\n\r\n","speakers_0_name":"Adam White","speakers_0_role":"CEO","speakers_0_company":"FOS","speakers_0_photo":54043,"speakers_1_name":"Min Choi","speakers_1_role":"CMO","speakers_1_company":"Germania Insurance","speakers_1_photo":61460,"speakers_2_name":"Chad Wynn","speakers_2_role":"VP Brand Partnerships","speakers_2_company":"Texas Rangers","speakers_2_photo":61461,"speakers_3_name":"Brooke Hennon","speakers_3_role":"VP Customer Success","speakers_3_company":"Relo Metrics","speakers_3_photo":61310,"speakers":4,"pre_logo_text":"","no_form":0,"no_form_content":"","no_form_button_text":"","no_form_button_url":"","event_sections":"","is_future_of_sports_event":0,"hero_layout":"default","hide_time":0,"btn_text":"","about_this_convo_title":"","additional_content":"","logo_dark":121408,"logo_light":121406,"logo_options_custom_logo_size":0,"logo_options":"","sponsors":"","gallery":"","pricing":"","event_location_media":"image","event_location_address":"","event_location_image":"","card_image":121309}},"postID":70489,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\nTune in on Wednesday, February 9th at 1 p.m. ET as Min Choi (Germania Insurance), Chad Wynn (Texas Rangers), and Brooke Hennon (Relo Metrics) sit down with Adam White (FOS) to discuss how their organizations are using analytics to take control of partnership outcomes.\r\n\r\n\r\n\r\n\r\n\r\nDiscussion topics include:\r\n\r\n\r\n\r\n\r\n\r\n \tOptimizing assets in real time to improve results.\r\n \tIdentifying new opportunities to drive brand visibility.\r\n \tClearly defining and measuring sponsorship KPIs throughout the season.\r\n \tGaining deeper insights around sponsorship assets.\r\n\r\n","speakers_0_name":"Adam White","speakers_0_role":"CEO","speakers_0_company":"FOS","speakers_0_photo":54043,"speakers_1_name":"Min Choi","speakers_1_role":"CMO","speakers_1_company":"Germania Insurance","speakers_1_photo":61460,"speakers_2_name":"Chad Wynn","speakers_2_role":"VP Brand Partnerships","speakers_2_company":"Texas Rangers","speakers_2_photo":61461,"speakers_3_name":"Brooke Hennon","speakers_3_role":"VP Customer Success","speakers_3_company":"Relo Metrics","speakers_3_photo":61310,"speakers":4,"pre_logo_text":"","no_form":0,"no_form_content":"","no_form_button_text":"","no_form_button_url":"","event_sections":"","is_future_of_sports_event":0,"hero_layout":"default","hide_time":0,"btn_text":"","about_this_convo_title":"","additional_content":"","logo_dark":121408,"logo_light":121406,"logo_options_custom_logo_size":0,"logo_options":"","sponsors":"","gallery":"","pricing":"","event_location_media":"image","event_location_address":"","event_location_image":"","card_image":121309}},"postID":70489,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\nAnd yet, many sports marketers are not putting the same emphasis on real-time data when it comes to the measurement of their sports sponsorships.\r\n\r\n\r\n\r\n\r\n\r\nTune in on Wednesday, February 9th at 1 p.m. ET as Min Choi (Germania Insurance), Chad Wynn (Texas Rangers), and Brooke Hennon (Relo Metrics) sit down with Adam White (FOS) to discuss how their organizations are using analytics to take control of partnership outcomes.\r\n\r\n\r\n\r\n\r\n\r\nDiscussion topics include:\r\n\r\n\r\n\r\n\r\n\r\n \tOptimizing assets in real time to improve results.\r\n \tIdentifying new opportunities to drive brand visibility.\r\n \tClearly defining and measuring sponsorship KPIs throughout the season.\r\n \tGaining deeper insights around sponsorship assets.\r\n\r\n","speakers_0_name":"Adam White","speakers_0_role":"CEO","speakers_0_company":"FOS","speakers_0_photo":54043,"speakers_1_name":"Min Choi","speakers_1_role":"CMO","speakers_1_company":"Germania Insurance","speakers_1_photo":61460,"speakers_2_name":"Chad Wynn","speakers_2_role":"VP Brand Partnerships","speakers_2_company":"Texas Rangers","speakers_2_photo":61461,"speakers_3_name":"Brooke Hennon","speakers_3_role":"VP Customer Success","speakers_3_company":"Relo Metrics","speakers_3_photo":61310,"speakers":4,"pre_logo_text":"","no_form":0,"no_form_content":"","no_form_button_text":"","no_form_button_url":"","event_sections":"","is_future_of_sports_event":0,"hero_layout":"default","hide_time":0,"btn_text":"","about_this_convo_title":"","additional_content":"","logo_dark":121408,"logo_light":121406,"logo_options_custom_logo_size":0,"logo_options":"","sponsors":"","gallery":"","pricing":"","event_location_media":"image","event_location_address":"","event_location_image":"","card_image":121309}},"postID":70489,"postFormat":"standard"}; dataLayer.push( dataLayer_content ); \r\n\r\nData has become foundational in today’s competitive and demanding brand marketing environment. Brands invest in technology to analyze data and optimize for results around nearly every marketing activity.\r\n\r\n\r\n\r\n\r\n\r\nAnd yet, many sports marketers are not putting the same emphasis on real-time data when it comes to the measurement of their sports sponsorships.\r\n\r\n\r\n\r\n\r\n\r\nTune in on Wednesday, February 9th at 1 p.m. ET as Min Choi (Germania Insurance), Chad Wynn (Texas Rangers), and Brooke Hennon (Relo Metrics) sit down with Adam White (FOS) to discuss how their organizations are using analytics to take control of partnership outcomes.\r\n\r\n\r\n\r\n\r\n\r\nDiscussion topics include:\r\n\r\n\r\n\r\n\r\n\r\n \tOptimizing assets in real time to improve results.\r\n \tIdentifying new opportunities to drive brand visibility.\r\n \tClearly defining and measuring sponsorship KPIs throughout the season.\r\n \tGaining deeper insights around sponsorship assets.\r\n\r\n","speakers_0_name":"Adam White","speakers_0_role":"CEO","speakers_0_company":"FOS","speakers_0_photo":54043,"speakers_1_name":"Min Choi","speakers_1_role":"CMO","speakers_1_company":"Germania Insurance","speakers_1_photo":61460,"speakers_2_name":"Chad Wynn","speakers_2_role":"VP Brand Partnerships","speakers_2_company":"Texas Rangers","speakers_2_photo":61461,"speakers_3_name":"Brooke Hennon","speakers_3_role":"VP Customer Success","speakers_3_company":"Relo Metrics","speakers_3_photo":61310,"speakers":4,"pre_logo_text":"","no_form":0,"no_form_content":"","no_form_button_text":"","no_form_button_url":"","event_sections":"","is_future_of_sports_event":0,"hero_layout":"default","hide_time":0,"btn_text":"","about_this_convo_title":"","additional_content":"","logo_dark":121408,"logo_light":121406,"logo_options_custom_logo_size":0,"logo_options":"","sponsors":"","gallery":"","pricing":"","event_location_media":"image","event_location_address":"","event_location_image":"","card_image":121309}},"postID":70489,"postFormat":"standard"}; dataLayer.push( dataLayer_content );

How to Deliver Top-Performing Sports Partnerships With Data

July 3, 2025 | 8:49 PM EDT
How organizations are using analytics to measure sports sponsorships and take control over partnership outcomes.
Watch now
Presented by

About The Event

Data has become foundational in today’s competitive and demanding brand marketing environment. Brands invest in technology to analyze data and optimize for results around nearly every marketing activity.

And yet, many sports marketers are not putting the same emphasis on real-time data when it comes to the measurement of their sports sponsorships.

Tune in on Wednesday, February 9th at 1 p.m. ET as Min Choi (Germania Insurance), Chad Wynn (Texas Rangers), and Brooke Hennon (Relo Metrics) sit down with Adam White (FOS) to discuss how their organizations are using analytics to take control of partnership outcomes.

Discussion topics include:

  • Optimizing assets in real time to improve results.
  • Identifying new opportunities to drive brand visibility.
  • Clearly defining and measuring sponsorship KPIs throughout the season.
  • Gaining deeper insights around sponsorship assets.

Speakers

Adam White
CEO
FOS
Min Choi
CMO
Germania Insurance
Chad Wynn
VP Brand Partnerships
Texas Rangers
Brooke Hennon
VP Customer Success
Relo Metrics

Watch now