How Sports Media Companies are Monetizing Branded Content

April 16, 2024 | 6:26 AM EDT
How branded content has unlocked new revenue sources for sports organizations.
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About The Event

Branded content can unlock new revenue sources for sports organizations, but it’s not always easy.

In our latest webinar, social media thought leaders from leading sports publishers join Nick Cicero, VP of Strategy at Conviva, and Adam White, CEO/Co-founder of Front Office Sports to share their experience maximizing the impact of branded content, including best practices and fresh examples of branded content campaigns done efficiently.

You’ll learn how to identify the best opportunities, execute flawless campaigns that drive new revenue and tap into your social audience, and maximize the impact of every touchpoint.

From existing best practices to emerging trends, there’s something for everyone — whether you’re brand new to the branded content game, or an experienced operator with multiple successful partnerships under their belt.

Key takeaways include:

  • How to make branded content part of your company’s DNA
  • Strategies for identifying, executing and reporting on new branded content opportunities
  • Examples of highly successful branded content campaigns


Adam White
Front Office Sports
Nick Cicero
VP of Strategy
Rich Calacci
Chief Revenue Officer
Zak Damman
Director, Digital & Social Activation
Learfield IMG College
Christina Carey Dunleavy
Vp, Commercial Operations Disney Creativeworks and Multicultural
The Walt Disney Company
Deidre Lester
Chief Revenue Officer
Barstool Sports

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